Ultimate Fighting Championship 108 Presented By Bayonetta

By Spencer . December 27, 2009 . 12:38am

image Part of Sega of America’s marketing strategy for Bayonetta is tying the game to a UFC match.


UFC 108: Evans vs. Silva is “presented by Bayonetta.” So, every time an announcer says the name of the match they mention Bayonetta too. In addition to shilling Bayonetta to UFC fans, Sega made a TV commercial for North America.




Compared to their other games, Sega is giving Bayonetta, a brand new series, star treatment. Good to see Sega pushing one of their key games instead of shoving into stores without warning. Oh, wait… apparently some places have Bayonetta in stock early.

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  • Randgriz

    Wow, im speechlessI cant tell if this is awesome or not.I did like the commerical though, mixing bayonetta with La Roux’s – Going for the kill was a nice touch. Kinda like peanut butter and jam sandwitches – sounds bad, tastes good.I wonder how far theyll go with this.

    • cowcow

      Which Silva is fighting Rashad Evans? Anderson or Wanderlei? Because I think Anderson could probably dodge Bayonetta’s attacks :P

    • Saturnus

      Agreed on the Bayonetta with La Roux’s music. It was a cool commercial.

      I can’t wait to play this game <3

  • JustAnotherTraveler

    Wow I knew La Roux would become big!

  • Hraesvelgr

    Good to see Sega is giving this incredibly well-known and highly hyped game star treatment, instead of attempting to advertise any of their lesser known, likely to be ignored titles. Keep up the good work, Sega! Can’t wait to see you guys beat around the bush with Yakuza 4 because Yakuza 3 didn’t sell well enough compared to the 50 other “AAA” titles being released in the same month or near it!

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