Guess How Marvelous Is Advertising Ikki Tousen: Xross Impact

By Spencer . April 18, 2010 . 3:11am

In two weeks, Marvelous will release another Ikki Tousen beat ‘em up for PSP. Ikki Tousen: Xross Impact is getting a decent marketing push too with commercials… costume damage commercials.

 

 

Ikki Tousen: Xross Impact is slated for April 28, the same day as Metal Gear Solid: Peace Walker. So far, no company announced plans to release this game outside of Japan. Valcon Games, publishers of Raiden Fighters Aces and Easy Piano, tried to bring Ikki Tousen: Shining Dragon to North America.

 

They licensed it, but Shining Dragon got canned because the shredded clothes led to a M rating by the ESRB. There’s a little more to the story, which Colin Gordon discussed with us. We’ll be posting that interview soon.


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  • Hraesvelgr

    I’m not an Ikkitousen fan, but what’s wrong with an M rating? It’s not as it would have massively wide appeal anyway.

    • thaKingRocka

      the wide appeal would have been considerably narrower with an m rating. i’m sure they wanted a t rating, and without that, they would have seen sales of less than half of what was needed to justify publishing the title. i imagine the game was a risk to publish to begin with, but limiting the audience made it a pretty bad investment.

      • http://twitter.com/matty_125 matty

        True. I would think they were kind of depending on the fans of the manga and anime series to check it out. In the U.S., the manga is 16+ (I don’t think there are too many book stores that require I.D.s for purchases…) and the DVDs are unrated. Seeing how games have a much heavier restriction on underage buyers I can see that might cause a dent, then again I don’t know of the main demographic for this series is THAT young. I don’t know…
        Not to mention, if you saw the gameplay, that would make anyone think twice about jumping into the game right away.

        You’re right, though. It’s like with films, they’ll cut things here and there just to make it a PG-13 film; the most eager crowd with disposable income.

    • Pesmerga00

      Pretty sure they were counting on the horny teenager crowd.

      • Joanna

        I don’t think M rating would prevent those horny teenagers from buying the game, if anything it would make them want it more thinking there will be some real “action”.

        Plus, I don’t see the M rating enforced all that much unless it’s a kid (11 and under) buying it.

    • http://www.youtube.com/B4ULoveShine Tim_at_where

      That, and not to mention we have Victorian-Puritan values… in America!

      • Kunio_kun

        Parents here are okay with violence and profane language but show a nipple and they flip… God bless America and our Constitution! Everyone else can just keep hating us for our freedom…

  • http://www.younganimal.com/berserk Mr_Qoo

    What did OneeChanbara VorteX get when it came out in the US? It’s name when released here, alone, was enough to make me not want to double dip…

    • http://twitter.com/matty_125 matty

      What it got in rating? An M. It’s not too fanservicey on the sexy front. I mean, with a game with “bikini” in the title there actually isn’t much of that here from what I’ve seen so far. Although, the younger sister, Saki, is shown in her undies in “dress-up” mode.
      Also, it’s different enough from the Wii game. Personally, I’d say the Wii game handles just about everything better.

      • http://www.younganimal.com/berserk Mr_Qoo

        I imported the 360 game when it first came out since I have the older ones on PS2. It’s mindless hack’n'slash fun for me, but never got it for what most people bought the US version for, I’m sure (at least locally). I never tried the Wii version. That came out stateside too, eh? Maybe I should check it out.

  • wharcraff

    That’s par for the course with ikkitousen. But it seems like they might be singling that one out. Soul Calibur 4 has a Teen rating with ‘Partial Nudity’ and ‘Sexual themes’ listed in its back cover label. We’ll see how this sequel fairs. I have my doubts.

  • raymk

    i never want these game if it was a fighting game and not a beat’em up id be happy.

  • BrotherCavil

    I absolutely LOVE the physics and laws of logic in Ikki Tousen. You punch a girl in the face, and her panties get torn to shreds.

    Awesome!

    • Pesmerga00

      Wait…….You mean that’s not how it works?

      • Kunio_kun

        ^ No wonder so few girls dig donkey punches…

  • androvsky

    What better way to sell to the teen market than with an M rating? Seems to work with GTA and multiplayer FPS games…

  • nyobzoo

    they can release this game in PSN and save them some money. the PSP DoA Paradise is DL only

  • http://soundcloud.com/tet-chan TetsuyaHikari

    I honestly don’t see why they couldn’t release the game in the US. An M rated game?! OH NOES!!

    Oh, sure, it’s fine to blow someone’s face off and see massive amounts of blood, but God forbid we see any clothes shred. Double standard much?

  • http://www.youtube.com/B4ULoveShine Tim_at_where

    Honestly, are western censors closet eunuchs? Slapping this with an instant M means they’re so afraid of sex.

  • Guest

    I love Ryomou…

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