Why Ignition Dropped Samurai Shodown Sen

By Spencer . July 5, 2010 . 11:19am

image Ignition was the original publisher of Samurai Shodown Sen. When the title was in their E3 booth (that was two E3s ago) it was called Samurai Shodown: Edge of Destiny. The Southern California publisher even went out and got the game rated by the ESRB, but ultimately dropped the title.


Why did Ignition, a company actively snapping up licensed games from Japan, change their mind?


“We never had an exclusive relationship with them [SNK Playmore], it was always on a per title basis,” Shane Bettenhausen, New Business Development Director at Ignition explained. “We had previously announced Samurai Shodown for the 360. The decision to not publish it was a tough one, but partially stemmed from the online issues that plagued King of Fighters XII. We tried to avoid going through that again.”


Xseed picked up Samurai Shodown Sen and published it in April. It was their first, and so far only, Xbox 360 game.

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  • Kaoro

    Well, I guess if they can’t hold their own localization work up to any sort of quality standards, they can at least hold the developers of their games to some sort of technical standard. Ugh.

  • That sounds more like, “I’m afraid of fucking up this one, similar to how I cost Marvelous Entertainment US sales for the games whose US rights we acquired.”

  • cowcow

    Why does SNK even need someone to localize their games?

    • I believe it’s less about localization and more about a company to market and distribute their games into North American stores.

  • Slashlen

    I think this is a great move by Ignition and I’d encourage them to take a break from all game localization until we can be sure something like this won’t happen again. :)

  • mikhal

    What’s funny is that from what I hear, Samurai Shodown Sen’s netcode was actually pretty decent. Not like anyone plays it online, but Sen and Neo Geo Battle Colliseum both having decent netcode hopefully means that KOFXIII will be stellar if they keep on improving it.

  • Code

    Regardless of King of Fighter XII, it was probably a good move on Ignition’s part, I heard Sen just wasn’t good at all.

  • EvilAkito

    Hey, look at me, I’m Shane Bettenhausen, Ignition is awesome, and we have an unparalleled commitment to quality! Buy Lux Pain NOW!

    Okay, that was mean. Shane is actually a pretty cool guy. But he definitely lost a lot of credibility in his shift from a 1up editor to a marketing goon for Ignition.

    • Damn, that was everything i wanted to say in a nutshell.

      I likes how shane avoided the fact that Samurai Shodown Sen was a garbage game to begin with.

      i wonder whats going to happen now (US publishing-wise) that kof13 is actually looking like a good game..

  • “Uh… have you seen SSS? You’d drop it from your list of games to publish too if you did!”

  • I’m hoping that this decision won’t effect future SNK titles. I know that Sen and KOF XII weren’t instant classics but KOF XIII looks very promising. I hope that Ignition and other publishers would look at it on it’s own terms when considering it’s localization. Heck just leave the translation to SNK themselves. SNK Engrish is always entertaining.

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