Marvelous Entertainment’s Video Game Division Makes Money

By Spencer . August 9, 2010 . 5:48am

imageMarvelous Entertainment’s strategy of slowing down paid off. This quarter (April 1, 2010 to June 30, 2010) their video game division booked a profit.

 

Marvelous made 71 million yen ($830,000) during this segment, a huge change from last year where Marvelous lost 131 million yen ($1.5 million). Sales were down sharply, though, 55% compared to the same period. Marvelous only released a Hitman Reborn game, No More Heroes: Heroes’ Paradise, and Ikki Tousen: Xross Impact in Japan this quarter. Rising Star Games, which contributed to earnings in past quarters, now work with Marvelous under a licensing agreement.

 

Reduced overhead and advertising spending were attributed to this quarter’s positive results. While the profit was mainly from expense cuts, Marvelous is at least back in the black.


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  • http://mmv-wii.proboards.com/index.cgi Hero of Legend

    Could it also be because somehow their already released games are now making a profit? Like perhaps Muramasa in NA and PAL and even the Budget rereleases of Muramasa and ARF in Japan?

    I have a hard time ever believing that NMH HD made them money, when each version barely sold the same as the Wii version. Which was quite little to begin with.

    • malek86

      Well, I doubt it myself, but if it did, perhaps it would justify more HD re-releases.By the way, with the current strength of the yen, I’d be surprised if they made any money from overseas. Perhaps from Europe, though now that Rising Star isn’t affiliate anymore, I guess their profit shares would also fall down quite a bit.

      • jarrodand

        I MMV’s looking to port Wii games, then I think 3DS makes a good opportunity. Little king’s Story 3D plz!

    • http://www.siliconera.com Spencer

      I think you’re misunderstanding the article. It isn’t about sales of games, the profit was bottom-up growth. In other words, Marvelous made money primarily from reducing expenses, not increasing revenue.

  • malek86

    Good for them, but one quarter doesn’t make a company. We’ll have to see if they can keep it up for the next quarters too.

    But I guess they’ll post a profit at least for the next quarter too. They have Fate Extra and Twins Village, right?

    • Yeshua49

      Yes, Twins Village and Fate Extra has been released last month and both will reach 100k easy so their next quarter will be mostlikely better than this one however I don’t think they have a lot of potential for the second semester-_-

  • http://www.pixiv.net/member.php?id=2704923 Buntar0

    Good to hear their measures worked in the short run.
    In the long run, I hope they can combine this with funding some more projects that made them such a great publisher.

  • http://www.youtube.com/B4ULoveShine Tim_at_where

    This is a step on the right direction, so far so good.

  • Joanna

    Great to hear. I don’t want any more little companies (although MMV isn’t really little) to go under. Especially Marvelous, I love a lot of their games.

    Hope they can turn a profit from their games soon and not just from expense cutting.

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