Lawson Convenience Stores Show A Lot Of Love For Taiko No Tatsujin

By Spencer . May 30, 2011 . 2:29pm

imageTaiko no Tatsujin has all kinds of tie-ups in Japan. Wada-don, the iconic drum character, worked with Dragon Quest, Mario, Monster Hunter, and so many Japanese pop songs.


In June, the little drum will be working at Lawson, a chain of Japanese convenience stores. He won’t scan your Suica card, but Lawson stores will be wrapped in Wada-don decorations as a crossover promotion for Taiko no Tatsujin Portable DX.


Stop by and you can get a download card that unlocks the song "Smoky Thrill" from The [email protected] 2 and Lawson costume set for Wada-don. Namco Bandai has not announced any plans to release these items elsewhere, but it’s likely that the song will eventually be downloadable content.


Taiko no Tatsujin Portable DX comes out on July 14 in Japan.

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  • Honest question here: Why has there not been any other Taiko drum games released outside of Japan? I mean they can just change the song list like they did last time. Is it due to the American rhythm games? Too much competition?

    • FireCouch

      Japan doesn’t release any rhythm games whatsoever in the U.S.  It’s not only Taiko drum games.  I’m guessing it’s because there really isn’t much of a market for it in the States.  The general public is already sick of guitar hero, so  I’m sure they wouldn’t be too interested in J-pop esque music games.

      The only recent rhythm game company that I’ve seen release their games in the U.S. is Pentavision, with their DJ Max Portables and soon to be Tap Sonic for ipod touch.

      • I guess so. I was just thinking though wasnt there a Taiko Drum game on the PS2 that was localized?

    • Music games have a lot of licensing issues to wade through. Specifically in the case of Taiko Drum Master, sales were, perhaps, not up to par to warrant a sequel or further localizations and having all Japanese songs would only attract a niche market. Even DDR went through heavy localization before it became mainstream.

      Pentavision (DJ Max) gets around these issues because they own most of the music. Also, they’re a Korean company with close ties in North America, so they’re designing games with an international audience in mind.

  • Needs more self-promotion on your part, @NamcoBandai.  Put some #SRWOG pls.

  • 5parrowhawk

    I find this amusing and oddly appropriate given the “Ritsuko works at Lawson” meme. 

    …or rather, I did until I found out that they already had an Idolmaster cross-promotion in response to the meme.

    Very savvy on Lawson’s part.

  • XypherCode

    i really had fun playing it on the DS. i hope they make a taiko game for the 3DS :D

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