This Week In Sales: Fire Emblem Awakens With Fiery Passion

By Ishaan . April 25, 2012 . 1:59pm

Period: The week of April 16th – April 22nd (2012)

Top-seller: Fire Emblem: Awakening – 242,600

Nintendo 3DS sales: 84,760 | Total sales: 5,743,259

PlayStation Vita sales: 8,250 | Total sales: 667,877


Ladies and gentlemen, we now live in a world where Fire Emblem managed to outsell Kingdom Hearts in terms of first-week sales. Not that this has much bearing on the long-term sales of both new games—Kingdom Hearts 3D will likely outsell Fire Emblem: Awakening in the long run—but it is an accomplishment for Fire Emblem nonetheless.


Fire Emblem: Awakening, released last week for the Nintendo 3DS, sold 242,000 copies in its first week. This marks the strongest debut any Fire Emblem game has seen in several years. Take a look at the debut sales of some of the other recent games in the series:


Fire Emblem: Radiant Dawn (Wii) | 2007 – 75,359

Fire Emblem: Shadow Dragon (DS) | 2008 – 144,905

Fire Emblem: New Mystery of the Emblem (DS) | 2010 – 136,367


Something else that’s interesting is that Media-Create’s figures don’t paint a full picture of just how well Fire Emblem: Awakening did either. You may recall that Nintendo announced a new Nintendo 3DS bundle to celebrate the game’s release. This bundle was released exclusively via their online store in Japan and it appears that Media-Create haven’t taken these added sales into account, as the software chart makes no mention of the hardware bundle.


The top-20 software sales chart for the week is as follows:


Lw Tw Title Weekly Sales Total Sales Sys. Publisher
New 01. Fire Emblem: Awakening 242,600 New 3DS Nintendo
New 02. Code of Princess 19,554 New 3DS Agatsuma
03. 03. Super Mario 3D Land 14,491 1,519,303 3DS Nintendo
01. 04. The 2nd Super Robot Taisen Z: Regeneration Chapter 13,560 313,402 PSP Namco Bandai
06. 05. Monster Hunter Tri G 13,069 1,403,296 3DS Capcom
02. 06. Kingdom Hearts 3D: Dream Drop Distance 12,881 289,668 3DS Square Enix
05. 07. Kid Icarus: Uprising 10,915 231,558 3DS Nintendo
08. 08. Mario Kart 7 10,892 1,660,759 3DS Nintendo
New 09. Cho~ricchi! Tamagotchi no Puchi Puchi Omisecchi 8,453 New 3DS Namco Bandai
New 10. Detective Conan: Prelude to the Past 8,312 New DS Namco Bandai
07. 11. Pro Baseball Spirits 2012 7,954 139,758 PS3 Konami
04. 12. Pro Baseball Spirits 2012 7,833 111,919 PSP Konami
09. 13. Pokémon Conquest 6,976 302,950 DS Pokémon Co.
10. 14. Mario & Sonic at the London 2012 Olympic Games 6,104 137,326 3DS Nintendo
14. 15. Wii Sports Resort 4,567 919,259 Wii Nintendo
New 16. Seinarukana: Spirit of Eternity Sword 2 4,406 New PSP Cyberfront
New 17. Lord of the Rings: War in the North 4,199 New PS3 Warner Ent. Japan
New 18. Detective Conan: Prelude to the Past 4,037 New PSP Namco Bandai
17. 19. Mario Kart Wii 3,967 3,550,906 Wii Nintendo
New 20. Miyako Awayuki No Utage 3,824 New PSP Idea Factory


<< Last week’s software sales chart

Sales data acquired from 4Gamer, Media-Create and

  • MrKappa

    I didn’t even know it was coming out this soon, I was so behind I thought it still had a month or two to go.
    This game is doing surprisingly well outselling KI and soon enough KH and SRW.

  • RmanX1000

    I think there is something wrong with my computer… No matter how much money i throw at the screen, none of it is taken…

  • malek86

    Too bad for Code of Princess, I guess. Although to be honest, it wasn’t really looking all that convincing to me. Too slow.

  • SirRichard

    Talk about blowing the competition out of the water; look at that 220k gap between Fire Emblem and Code of Princess!

    • Ladius

      Really, FE by itself sold more than the other 19 games in the top20 combined :P It was a rather low key week aside from FE, though.

  • Prinnydoom

    HELL YES!!!!! Good day to be a fire emblem fan ^________^ I am so ready for the europe release.

  • usagi_san

    Shocked by how huge the difference between how much FE: Awakening has sold to Code of Princess – a 12:1 ratio! That’s incredible! 

    I said I wanted to see how Code of Princess did… and it did very well beating my expectation of it even getting 2nd, I’ll be watching for a localization now.Pokémon, Kid Icarus and Mario Kart 7 still selling well. ^_^ 

    • brian yep

      It did well?
      Place has nothing to do with it though.
      Especially because third is a good place too and that only got about 14k, an amount normally found at about #10 to #15 and such.
      I personally think it has sold OKAY so far, since I was expecting 30ish-k.

      • usagi_san

        To me it did. I was on the fence on where to prioritize Code of Princess in my wishlist, hopefully it gets localized for it to still be an option.

        Well… Considering that most titles on that list have been out for a while or just weren’t popular, that, sales would slowdown. Also, Golden Week is coming up in Japan so we might see a big change to the figures and positions of many of these titles in the coming week.

  •  Code of Princess was eaten alive :(

  • Darrel Daley

    Bu-But dedicated portable gaming is dying!

    • Barrylocke89

      I don’t think that’s ever been an issue in Japan. In the West…a better argument can be made for that.

    • In Japan console gaming is dying. We went from the 20 million selling PS2 to 12 million selling Wii. While the handheld consoles are going up instead. So ya If the Ipad takes over the US Nintendo will still have Japan.

  • And SRWZ2 Saiseihen is still clinging to life there. Good.

  • Yes. YES. I am now a very happy fan. I hope NoA is seeing this.

  • yes!!!! now all we need is a noa realese date to go and get my copy nintendo have my money!!!! oh and off topic does anybody think like me but is something going on with eartbound i dont know if anybody noticed the new nintendo world gallery pics and today i noticed that in my 3ds i got ness as a mii invitation O_o hope this is a good sign!!!

  • Yesshua

    Wow!  The sales on Fire Emblem are really really impressive.  Is anyone able to speculate why?  Why is this Fire Emblem selling so much better than the last couple entries into the series?  And for that matter, why do you reckon it sold better than Kingdom Hearts (another big franchise RPG on the same system)?

    • VenerableSage

      Fan service, most likely. That is, with characters from older titles in the series being available via SpotPass and DLC, the allure of being able to use your favorite characters from across the series is likely high.

      • puchinri

        The type of fanservice that really counts. Well, to me anyway.

    • Ladius

      Better production values than any past handheld FE, the start of a new saga after two remakes, new gameplay elements, great art direction, returning cameo characters, a lot of marketing push from Nintendo, the bundle… there are really many reasons to consider, but one thing is sure: FE13 wasn’t only able to catch the series’ fans, but also a lot of players who never enjoyed it before, or missed out on the last installments.

      Those aren’t simply “good” sales, in one week FE13 has almost trumped the LTD sales of all post-Super Famicom entries save for one (and the sales are probably 30k higher than what MC reported thanks to uncharted Nintendo bundle sales).

  • James Beatty

    Wow, the 3DS is on fire

    • ShadowWolf

       ‘puts on sunglasses’


  • thebanditking

    Awesome job Fire Emblem, ouch for Code of Princess…

    • Don’t feel bad for CoP just yet. For all we know, it may have performed to expectations. Lots of games these days get really low shipments.

      • thebanditking

         Yeah but its not going to improve its chances of getting localized.

        • Again, I wouldn’t say that. Japanese sales don’t always have a bearing on western sales and vice-versa. This is a pretty common misconception.

  • I am so proud of fire emblem. It’s one of the top games on my wish list and it won by a landslide against code of princess (nothing personal against you CoP fans, I’m just not a fan of the game). I can’t wait to see how rune factory 4 does. (I got a bad feeling it might not even hit 20,000 in it’s first week though.)

    • Rune Factory 4 pre-orders started out strong:

      The game has a very good chance of debuting close to 80-90k, probably even far higher. I’m being really conservative with my estimates here, especially considering how well Harvest Moon opened and RF4 pre-orders started out stronger.

      20k is out of the question. The lowest opening number for an RF game is about 52,000 if I recall correctly. RF4 is going to do great. The ability to pick your gender is a big deal and will draw people in.

  • Phoenix_Apollo

    Maybe Nintendo will be nice and release New Mystery of the Emblem here first over the summer, to give something to have until B&W2 in October? >_>

  • Ladius

    Fire Emblem’s result is fantastic, I’m really happy to see the series back to the sales it deserves. I hope it’s able to achieve a good result even in the west, I would love to see an higher output from IS now that they’re back to developing original entries on handhelds. Also, it seems MC didn’t chart 30k bundles sold directly by Nintendo, and that would put FE13 at 272k, higher than all the post-SFC Fire Emblem LTD sales except for FE6.

    Code of Princess… while I really wanted to see it sell better, I guess it couldn’t do much more than that with a 30k shipment and a rival such as FE… I hope it’s able to sell out the first lot, at least.

  • Ladius

    There’s already a fantranslation group working on FE12, we will get to play it in English one way or another :)

    Edit: this post was meant to answer Phoenix, Disqus screwed up :

  • Göran Isacson

    Ha ha Oh WOW, those are… some sales, alright! Code is getting demolished out there, and to think it may even outsell Kingdom hearts… possibly even Super Robot Wars? Someone’s done good on this shipment! They sold better than Kid Icarus too… wonder if that stings for Project Sora-workers.

    • puchinri

      Well, I would guess KI has a smaller base than FE, and there have been way less titles over the years (like, two or three versus the three alone that FE has had in the past four years alone).

      It might sting, but there is a bit of retrospect or context to consider at least. (And it’s not like Sakurai at the least hasn’t worked on titles that I’m sure have done well anyway. I mean, he’ll always be credited for Kirby and SSB, so I don’t think he feels any sting about anything, maybe?)

    • Like @puchinri:disqus said, Fire Emblem is an established series. Kid Icarus is effectively a new franchise that they’re probably only just starting to build up for long-term use.

  • Fire emblem almost caught up with KH3D and outselling Kid Icarus with its first week sales… That’s an achievement to behold….

  • Well, we all knew Fire Emblem would do great, based on the early store reports posted here on Siliconera, but those are still impressive first week sales figures for the game. I’m trying to put my finger as to what where the reasons that lead to this game having the strongest opening week in all of the series; was it because there weren’t any serious releases this week besides Code of Princess? Or was it because this game introduced many relevant changes to the FE formula?

    I can’t help but wonder why, but one thing’s for certain; Nintendo has certainly hit it big in Japan with the 3DS, they’re pratically dominating this top 20 as it is right now. Will Ciel no Surge help push the Vita up domestically? Or is Persona 4 the Golden’s place to do so?

    • There were a bunch of different reasons, I think. For one, this is an entirely new game, not a remake. Second, marriages are back and I do think that was a feature that got some amount of attention. 

      Third, retailers pointed out that this game got good TV commercials, which is really, really important. That was one of the main reasons Harvest Moon: The Land of Origin did as well as it did.

      As for Vita… Ciel no Surge will probably give it a very slight bump the week it releases, but not by much. Bigger bumps will come from Persona 4 (June) and Project Diva (August), but again, the effect of those will wear off relatively quickly, as they aren’t super-popular titles.

      • puchinri

        I’m kind of wondering what the P4 sales will be like. This isn’t a remake the way P3 is, but it is still huge (I mean, no femme!MC here is a lot of sadness, but there are still plenty of additions). On top of that, I was trying to consider how the userbase for all the titles has affected everything?

        I wanted to think that the 3DS still has a small userbase and that affected CoP sales, but technically, that is far from the case – but I still wonder at least genre and audience-wise, how that figures in. In comparison to the 3DS, The Vita userbase is much smaller, and so out of them, how will P4 be affected, and on that note, how many would buy a Vita just for the game (and a couple of other titles or something, most likely).

        • For Code of Princess, I think it’s safe to assume it may have sold slightly more had the 3DS userbase been, say, twice as much as it is now. There are always a few people that are interested in trying out even niche games and a larger userbase does help to an extent. 

          I don’t even know if CoP did “badly”. I mean, it’s a side-scrolling brawler and it didn’t get the kind of promotion that Senran Kagura did (boobs, multiple manga tie-ins, hands-on events etc.). Their expectations couldn’t have been very high.

          P4G is a question I’m wondering myself. P3P sold something like 130k first week if I recall correctly. Persona’s become more popular since then and the anime tie-in has likely made more people aware of Persona 4, too. 

          I honestly don’t know what to expect. Will the low Vita userbase hold it back? Will it have a very high attach rate with regard to the existing userbase because current Vita owners are starved for games to play? I really don’t know. I think it’s safe to say that it won’t drive Vita hardware sales much, though.

          • puchinri

            Ahhh. That’s certainly one thing I wondered about, and that does make sense. To me, CoP did well. Or, it sold reasonably? I don’t feel like that was too bad. 

            That’s very true. I forgot about the anime and how that might change things (combined with the growing popularity). P3P sold pretty well that first week too~. (I’m kind of curious, do we know how well P1 and P2 did in comparison to P3P and if their age played a part in that more than P3P?)

            Hmm. I personally feel like it’s a title that most Vita users would pick up, but I also don’t know if that’s a safe assumption to make. (I notice some people mixed about the new graphics – and I am too, and some of the additions aren’t significant enough. Then again, for some people, the new trip is enough, and there may be others that are pulled in just by the anime and haven’t played the PS2 version?)

            That’s interesting though. Do you think that because it’s a port/remake it won’t drive them much? Or do you think a large bundle would change that (or still have little affect)?

            Also, thanks for discussing that with me Ishaan. For some reason, I was a little nervous about bringing it up, but really curious. And I know you tend to think very logically on all this and have good insight.

          • Nervous? What for? I’d like to think most of us that try to have serious discussions in these sales columns do so in search of knowledge. Don’t be nervous. :P

            As for P4G, I think how large of a bump it could provide would depend. As you said, a bundle may have provided a larger bump, but no such bundle has been announced thus far, so we may never know. 

            The real problem, though, is that Persona’s not one of those games that will have a long-term effect on sales. It will provide a bump for certain, but only for the week it’s released and maybe the week after that. In the long run, that’s nothing at all, and Vita’s problem is that it needs a steady stream of games to help keep sales up. 

            Ideally, in order to get a system going, you want at least one A-tier (super-popular) game to kickstart things, a couple of high-profile B-tier (relatively popular) games to follow up with in a timely fashion, and then a steady stream of more B or C-tier titles to keep that momentum going. Persona is a single solid B-tier game, but one B-tier title by itself can’t do much. 

            The catch with A-tier games is, there are only a handful of them in existence, and they’re either popular Nintendo titles or Dragon Quest or Monster Hunter.

      •  Thank you for the insightul commentary on the reasons that helped boost Fire Emblem’s first week performance, I was definitely curious about that and was looking forward to a more detailed explanation on all of this. Makes perfect sense to me.

        • No worries! That’s what the sales column is for–to talk about this kind of stuff. :)

  • YoshEE

    Never knew Fire Emblem can outsell KDH 3ds. But that is a great thing to hear :)

  • Darkrise

    Sad to hear about Code of Princess but wow the sales for FE are surprising!

  • klkAlexar

    Looking good! Hope it beats at least FE4 or better yet FE3. Anyway, the anticipation is killing me and I hope NOA goes fast with the localization efforts.  I wonder if it’s too much to expect it by September? 

  • At least Code of Princess managed to do more than four digits. I was worried for a bit there.

  • Looks like Code of Princess did rather well for itself in its first week.  Somewhat pleasantly surprised to see War in the North chart as well, so hurray for that also.

  • Ah a breath of fresh air for a great, no the best series of all time!

  • I love the art that they use for this game, at least it’s much more better then the ds FE art (I love the gba one too though).

  • Tom_Phoenix

    I’ve seen a lot of people claim that Awakening’s debut sales preety much trump the LTD sales of all post-SFC Fire Emblem titles.

    Out of curiosity, does anyone have a source that lists the LTD sales of all prior Fire Emblem titles? I’ve been looking for such a list recently, but I haven’t had much luck. Google has failed me…

    • puchinri
      • Tom_Phoenix

        Thank you, much appretiated. Although I do have to wonder if the figure for the original Mystery of the Emblem is correct, since it seems like a joke.

        • Ladius

          No, it really was extremely successful, there is a reason if Nintendo and IS picked up Book 1 and 2 of Fire Emblem Monshou no Nazo as the cornerstone for the FE11-12 remakes on DS instead of other beloved entries like FE4.

        • puchinri

          Glad I could be of help :’)

          I remember people saying something similar, but as Ladius said, that really does seem to be the case. Intriguing, isn’t it? (I was surprised and kind of in awe.)

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