Why Square Enix’s Fancy New Arcade Game, Gyrozetter, Hasn’t Taken Off

By Ishaan . December 14, 2012 . 11:30am

Square Enix released two new arcade games this past year—Gunslinger Stratos and Gyrozetter. While neither one got off to a very strong start, Square have high hopes for Gyrozetter, which they plan to turn into a multimedia franchise, part of which is a Nintendo 3DS role-playing game slated for next year.


Meanwhile, Square Enix president, Yoichi Wada, explains what went wrong with the arcade game. At a financial results briefing, Wada shared: “Our aim with Gyrozetter was to create a true ‘arcade game’ with totally new experiences and an exciting chassis. The concept we came up with was a car transforming into a robot to battle opponents.”


That part about the car transforming into robots isn’t just within the game. Gyrozetter in arcades has a very neat feature in that the arcade cabinet itself transforms. Take a look at the two images below, showing the transformation:


The problem, Wada says, is that no one could tell that the cabinet could transform. At first glance, it looks like a regular arcade racer. Additionally, while the Gyrozetter anime series would have helped get the point of transforming cars across, the arcade game was released before the anime began to air, so Square weren’t able to communicate the game’s hook to arcade-goers.

“Knowing that it was a tie-up project with the TV animation series, we needed to link them better in our promotion schemes,” Wada stated. “We are confident in this amazing arcade game, however, and we are excited to see better performances in the coming months.”


At this year’s Jump Festa event, Square Enix will reveal the next step in Gyrozetter’s growth—the Gyrozetter: Wings of the Albatross game for the 3DS.

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  • almostautumn

    Blows my mind; if I was walking the boardwalk, aimlessly passing arcades, and saw this or friggin’ Gunslinger Stratos just idling— I’d sprint to it, magically crushing my dollars into quarters somehow and just whipping them at the thing.

  • XYZ_JolteonZ980

    They should have released it after the anime since the anime is so good and does incorporate constantly the cards and the chosoku henkei* idea. I was hoping itd be big enough to warrant westward release both game and anime and cards.

    Shunsuke and Kakeru deserve better. (if only most of the fanart could be those two, instead of tons of hentai and lewd images of the girls of this series…why.)

    • Xmas Lopez

      Because it’s the internet. On (somewhat) bright side, Shunsuke and Kakeru will probably get their own yaoi fanart in the future

    • LynxAmali

      Because Japan
      Inb4 the flood of fanart of THAT variety between. Kakeru and Shunuske.

    • Göran Isacson

      You ask why? I presume you are sarcastic, because no one can be so naive as to ask that genuinely.

      Unless you mean “why are the little lolis getting naughty art drawn of them”, because that I get. But the older ladies, the mom-characters? You know exactly why they get tons of hentai. Ooooh yes.

      • XYZ_JolteonZ980

        if you look on pixiv, its these middle school girls that are getting all 90% of the lewd arts and then some of the adult assistants, dont understand why the middle school aged girls are getting it…tbh

        • DemonKingAsura

          Because in japan middle school students 14 and up are able to consent to to those types of relations.

        • Göran Isacson

          Ah, that I understand more. Truth be told I guess that Japanese fan-artists just love drawing hentai of little boys and girls. Sometimes a shonen-show like this will attract a bunch of (mostly) female fans who likes to draw naked little boys, sometimes it will attract a bunch of (mostly) male fans who likes to draw naked little little girls. What makes the difference is not for mere mortals like me to know.

  • Sick and tired

    Goddammit, this is like the third time Siliconera tries to infect my computer with a trojan.

    • No reports from Avast on either of my two computers though. If it’s called “gzip”, Spencer told me it’s a compression program used to make the site load faster.

      • Sick and tired

        Pretty sure it’s malware served up by one of your advertising affiliates. It was disguised as a Flash Player update and tried to install a cornucopia of keyloggers and password stealers. You guys probably need to be a bit more selective about who you partner up with.

        • We haven’t gotten other reports like that so far, but I’ll tell the admins. Thanks for the report.

          Also, it would certainly help if you can identify what it’s called.

  • Wait… so do you control the mech within or outside?

  • Chogokin

    I just have a hard time thinking creating a kids franchise around an arcade game anywhere, even in Japan is a smart idea these days.

    • UnderstandingIndustry

      i think you nailed it there.

  • Göran Isacson

    Personally I think the anime and 3DS game will be the real moneymakers here, if only because it seems like arcades aren’t what they used to be, but all the same I will love SE if they decide to use the (hopeful) gains from the racing game to further develop crazy transforming mecha-arcade cabinets.

    • LynxAmali

      In Japan, they’re actually pretty common still. I’ve actually been to quite a few during a few of the trips I’ve been.

      I think the flaw here was that they didn’t time it right.

  • Covnam

    It’s missing giant decals showing features like the fact that it changes. Didn’t they learn anything from the 80s?

  • Elvick

    Do they not advertise arcade games then?

  • Seven of The Scions


  • Red Blooded American Goy

    Maybe gyro didn’t do well.. because it sound rather awful. Single player ugly racing game welded to a simplistic simon-says fighting casual game. They built an entire game around a one shot gimmick.

  • I’d like this anime and arcade cabinet to make it over here to America. Seems like it would be very popular with the kids. Plus, who doesn’t like transforming cars that turn into mecha?

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