This Week In Sales: The Golden Week Effect Fails To Impress

By Ishaan . May 8, 2013 . 12:30pm

Period: The week of April 29th – May 5th (2013)

Top-seller: Tomodachi Collection: New Life – 208,814

Nintendo 3DS sales: 26,273 | Total sales: 8,266,796

Nintendo 3DS XL sales: 50,190 | Total sales: 3,082,884

PlayStation Vita sales: 22,051 | Total sales: 1,558,785

Wii U sales: 13,173 | Total sales: 909,247

<< Last week’s software sales chart


Last week in Japan was Golden Week, an annual week-long holiday during which sales of entertainment products usually see an increase across the board, videogames included. This year’s Golden Week was no different, but it was a little underwhelming compared to years past, as far as sales go.


On the software front, Nintendo’s Tomodachi Collection: New Life saw a 44% increase in sales, with nearly 209,000 copies sold. It was once again the best-selling game for the week, followed by Luigi’s Mansion: Dark Moon at #2 and Animal Crossing: New Leaf at #3. In addition to these games, a number of other popular 3DS titles from publishers like Capcom and Namco Bandai all received a boost in sales from Golden Week as well.


Things weren’t quite as rosy on the hardware front. The Nintendo 3DS was the best-selling system for the week as per usual, with Golden Week sales going up to over 76,000 without any new game releases during the week. An impressive figure, but not as good as Golden Week 2012, during which 3DS sold nearly 92,000 units.


While the 3DS continues to do well and has a promising line-up of future software, seeing the system unable to surpass last year’s Golden Week sales is a little disappointing, given that its current portfolio of games is far larger and more diverse than the same time last year. The timing of Monster Hunter 4 and Pokémon X/Y’s releases—both slated for this year—couldn’t be any more appropriate. Those two titles will provide the next significant expansion to the 3DS’ audience.


Meanwhile, both Wii U and PlayStation Vita posted disappointing Golden Week sales. Wii U sold a mere 13,000 units while Vita didn’t fare much better at 21,000 units. This shouldn’t come as much of a surprise, given the lack of exclusive, widely-appealing software for both systems, but all the same, it doesn’t paint a pretty picture of the hardware market in Japan at present, given that sales will drop across the board coming out of the holidays next week.


The top-20 chart for the week was as follows:


Lw Tw Title Weekly Sales Total Sales Sys. Publisher
01. 01. Tomodachi Collection: New Life 208,814 758,575 3DS Nintendo
03. 02. Luigi’s Mansion: Dark Moon 64,420 660,575 3DS Nintendo
06. 03. Animal Crossing: New Leaf 47,128 3,175,398 3DS Nintendo
02. 04. Dragon’s Dogma: Dark Arisen 31,319 156,682 PS3 Capcom
27. 05. Dragon Ball Heroes: Ultimate Mission 15,094 177,157 3DS Namco Bandai
04. 06. Tomb Raider 12,899 48,149 PS3 Square Enix
09. 07. Naruto Shippuden: Ultimate Ninja Storm 3 12,096 117,593 PS3 Namco Bandai
20. 08. New Super Mario Bros. 2 10,875 2,019,369 3DS Nintendo
20. 09. Taiko no Tatsujin: Super Splendid Edition 9,984 469,436 Wii Namco Bandai
11. 10. 7th Dragon 2020-II 8,985 97,862 PSP Sega
28. 11. Run for Money Tousouchuu 8,979 478,092 3DS Namco Bandai
07. 12. Photo Kano Kiss 8,632 38,804 PSV Kadokawa
24. 13. Mario Kart 7
8,564 2,043,216 3DS Nintendo
34. 14. Taiko Drum Master: The Little Dragon and the Mysterious Orb 6,464 479,603 3DS Namco Bandai
23. 15. Monster Hunter 3 Ultimate (Best Price!) 6,302 301,422 3DS Capcom
14. 16. Detective Conan: Marionette Symphony 6,061 15,326 3DS Namco Bandai
29. 17. Pro Baseball Spirits 2013 6,012 139,803 PSP Konami
21. 18. One Piece: Pirate Warriors 2 5,969 389,990 PS3 Namco Bandai
16. 19. Steins;Gate: Linear Bounded Phenogram 5,144 39,436 PS3 5pb.
30. 20. Pro Baseball Spirits 2013 4,861 164,386 PS3 Konami


Sales data acquired from 4Gamer, Media Create and

  • Rarutos

    I don’t think Pokémon X/Y is considered a summer release when it’s coming out worldwide in October? O:

    • Good point! I should change that.

  • XYZ_JolteonZ980

    Disappointing? Wii U crossed the 10K threshold to reach 13K, thats commendable.

    Baffled on the other front as, this 3DS library is stronger than it was a year ago so why sales weaker than last year.

    • The more you penetrate the market, the harder it gets to penetrate it further. 3DS has already sold to a lot of people. From here on out, they need stuff that’s even bigger to keep selling and branching out into different audiences.

      • Stuff that’s even bigger… ? You mean like the 3DS XXL? Japan always seems to love a good hardware refresh from Nintendo. =P

        • No no, I mean games that are either bigger or that can reach audiences the 3DS isn’t reaching right now.

          The only thing as big as MH and Pokemon is Dragon Quest. Eventually DQXI will almost certainly be on 3DS, but it may not happen for another couple of years. Pokemon and MH will see updated versions and/or sequels on 3DS as well, but they won’t necessarily expand the hardware as much as these first versions.

          What they need is something like Final Fantasy or Tales or other medium-to-large games that attract a different segment of the market that 3DS isn’t currently targeting.

      • Fr33Kingdom

        Yea they need something big to penetrate that market the way she deserves.

  • outlawauron

    What is notable is that the top three games all had their sales increases 40-60% week over week. That is impressive.

    • Suicunesol

      I don’t think it’s that impressive. It’s Golden Week. Increases like that are to be expected, plus they were already selling well to begin with.

      I think the increase should have been more than just 40%-60%.

      It’s too bad about the Playstation Vita, though. Golden Week, and only a few thousand more Vitas than usual are sold. Does the Vita even have anything really notable coming out for it within the year…?

      Oh well. I have a hunch that the Vita is a late bloomer-type console. Once Monster Hunter graces the system (it inevitably should) then things should begin to turn around. I can’t the same for NA, however.

      • LinkofCourage

        The only notable Vita titles currently announced are God Eater 2, FFXHD, and the Jump crossover, all of which are multiplatform. I wouldn’t hold my breath for a MHVita either.

        • outlawauron

          There are more notable titles that will push hardware like Toukiden and Mind-0. I wouldn’t assume Vita will be left out of the MH train. Capcom released on a MH on PS3, PS2, PSP, Wii, Wii U, and 360. Not exactly a very exclusive franchise.

      • outlawauron

        The increase should have more? What history are you looking at? Animal Crossing has been selling very well for months and it has great increase. The attach ratio for that Japan is absolutely incredible (has to be close to 30% now).

  • ShadowDivz

    For some reason i was expecting Dark Arisen to have more sales. Since it’s dragon’s dogma(great game) but enhanced.

  • Skyer Ist

    All games for Nintendo systems except 1 or 2 titles rised in sales compared to last week. Tomodachi Collection, AC and Luigi doing great. Vita is nothing special and Wii U is a sad tale as of now. Hope big Nintendo guns will boost it.

  • Solomon_Kano

    Hey, Ishaan should the sales for Tomodachi at the top of the article be this week’s numbers? Says it’s this week’s bestseller, but you’ve got the LTD numbers there. Or is that how it’s always been and I’m just realizing this?

    Anywho, slow week. Sony and Nintendo would’ve done well to prepare some Vita and Wii U software for the week, but they dropped the ball there. Pity too, since neither one really has anything coming soon either.

    • Ack, fixed! Thanks for pointing that out.

  • ShawnOtakuSomething

    Tomodachi Collection: New Life

    sounds and looks kool

  • katamari damacy

    Tomodachi Collection always looks and sounds like a far more fun version of Animal crossing. Why the hell won’t they localize it?

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