This Week In Sales: Square Enix’s New IP Fails To Take Off

By Ishaan . June 19, 2013 . 12:30pm

Period: The week of June 10th – June 16th (2013)

Top-seller: Donkey Kong Country Returns 3D – 104,569

Nintendo 3DS sales: 17,602 | Total sales: 8,354,627

Nintendo 3DS XL sales: 29,533 | Total sales: 3266521

PlayStation Vita sales: 10,664 | Total sales: 1,626,398

Wii U sales: 5,983 | Total sales: 947,899

<< Last week’s software sales chart


Square Enix have been attempting to turn their transforming car franchise, Gyrozetter, into an established multimedia brand, but things may not be going according to plan.


Last December, former Square Enix president Yoichi Wada explained that the Gyrozetter arcade game wasn’t doing as well as the company would have liked, and explained why he felt this was the case. Now, half a year later, it looks the Gyrozetter RPG on Nintendo 3DS might not have much more luck than the arcade game did either.


Gyrozetter: Wings of the Albatross was released in Japan last week, and sold a mere 18,000 copies in its first week. Ouch. Not quite the start you’d expect from a game that already has an arcade game, an anime tie-in, and merchandising behind it.


Back in December, Wada said that he felt it was a mistake to release the Gyrozetter arcade game before the anime began to air, and that doing so robbed Square Enix of the opportunity to properly explain the appeal of the game. Perhaps Gyrozetter just got off to a bad start from the get-go, and it’s proving harder to undo the damage at this point.


Or perhaps there just aren’t enough features in the 3DS game to make it a must-buy for the school boys’ market. After all, between publishers like Level 5, Nintendo, Namco and Capcom all competing for a piece of that audience, competition is now tougher than ever.


The top-20 chart for the week was as follows:


Lw Tw Title Weekly Sales Total Sales Sys. Publisher
New 01. Donkey Kong Country Returns 3D 104,569 New 3DS Nintendo
01. 02. Tomodachi Collection: New Life 42,372 1,133,246 3DS Nintendo
New 03. Gyrozetter: Wings of the Albatross 17,925 New 3DS Square Enix
03. 04. Luigi’s Mansion: Dark Moon 14,949 781,660 3DS Nintendo
05. 05. Animal Crossing: New Leaf 14,693 3,278,356 3DS Nintendo
04. 06. Resident Evil: Revelations 9,759 160,120 PS3 Capcom
06. 07. Shin Megami Tensei IV 9,034 241,670 3DS Atlus
07. 08. Terraria 6,608 42,549 PS3 Spike Chunsoft
02. 09. Kamen Rider: Battride War 6,152 172,946 PS3 Namco Bandai
09. 10. Dragon Ball Heroes: Ultimate Mission 4,707 208,316 3DS Namco Bandai
10. 11. Taiko no Tatsujin: Super Splendid Edition 4,634 497,427 Wii Namco Bandai
13. 12. New Super Mario Bros. 2 3,595 2,043,072 3DS Nintendo
12. 13. Monster Hunter 3 Ultimate 3,485 319,972 3DS Capcom
15. 14. Mario Kart 7 3,392 2,064,091 3DS Nintendo
08. 15. Valhalla Knights 3 3,375 60,570 PSV Marvelous AQL
17. 16. Run for Money Tousouchuu 2,568 496,786 3DS Namco Bandai
23. 17. Gods Eater Burst (PSP the Best Reprint Edition) 2,463 4,376 PSP Namco Bandai
21. 18. Pokémon Black/White 2 2,453 3,014,537 DS Pokémon Co.
19. 19. Taiko Drum Master: The Little Dragon and the Mysterious Orb 2,391 495,981 3DS Namco Bandai
20. 20. New Super Mario Bros. U 2,224 521,251 WiiU Nintendo


Sales data acquired from 4Gamer, Media Create and


  • surakian

    I feel like everybody knew Gyrozetter wasn’t going to do well except Wada. Thank god he doesn’t call the shots anymore.

  • landlock

    Not surprised. The anime is quite horrible even by the standards of that type of show.

    • LynxAmali

      -Not surprised. The anime is quite horrible even by the standards of that type of show.

      The only thing currently airing that you could compare it to right now is Danball Senki Wars which isn’t even that great compared to the original or W.

      Besides, Gyro anime’s awesome. There’s a few episodes that are really good but its not horrible by any means. It’s more in lines with say, J-Decker. ( A few great episodes and touching episodes and the rest being fun.

      Hell, it pretty much is a Brave show at this point. It’d fit in great during the 90s.

  • d19xx

    I won’t be surprised if it gets an iPhone port.

    Also at that top 5….. Nintendo owns Japan confirmed…

    • I was gonna say, what the hell is the Vita up to right now?

    • Juan Manuel M. Suárez

      Correction: the 3DS owns Japan. Look at the Wii U sales and tell me it’s owning something other than the dust at the shelves~.

  • Chogokin

    Focusing a kids franchise around an arcade game just doesn’t seem like a great idea these days.

  • Hollowkoopa

    Even if the anime came before the Arcade game. The franchise didn’t seem all that interesting, its a shame but not every toy seller show/game is going to do well.

  • sd28

    didn’t even know it was released hell did it have any hype behind it

  • XYZ_JolteonZ980

    Is school boys really the market, I mean the figures for it even.

    That being said, why I wish it would have sold depressingly well. For such a depressingly awesome anime, the concept is quite fresh and awesome. The hi ougi;s involved, great boss fight music, eraser-01, and all the car tie ins. I hope Square Enix doesnt abandon the franchise.

    I guess Start of September Wii U will get its first mlns. Party time.

  • Freud_Hater

    Hey, being third on the first week is still pretty good, especially against highly expected titles like that new DK game :/

    • Juan Manuel M. Suárez

      It’s not the fact that it’s third, it’s the fact that for an opening week, those numbers are dismal. It could’ve ranked #10 and it wouldn’t have mattered had it sold +50k units. But 17k is just poor~.

  • Solomon_Kano

    I’m kinda shocked that people ate up DKCR 3D like that, but DAMN did Gyrozetter flop. Yeesh. Pity too, I thought it looked interesting.

    • Farid Belkacemi

      I think it’s fair to assume that a lot of people didn’t buy the Wii version back then.

      • Solomon_Kano

        Yea, that’d make sense. I didn’t expect it to do this well though. I wonder if it’ll stick…

      • ReidHershel

        It sold over 700k in Japan, soooooooo yeah.

  • SirRichard

    Nothing’s going right for Square these days, is it? For all that bluster and noise they’ve made about the series, 18k is basically a death sentence for it, I’d imagine, especially in their current state of making as many cuts as they can.

    Sales have really slowed down in Japan lately, haven’t they? I don’t ever remember most of the chart being below 10k before, let alone 5k.

  • Well… there’s goes the chance for a Gyrozetter localization.
    Fortunately, a Super Robot Wars 2nd OG localization is possible with Operation Hotblood, but even then… more giant robot games in America and Europe, the better.
    This game looked quite good. Pretty colourful, and all. What a shame that it failed.

  • Brion Valkerion

    Doesn’t help when the tie in anime isn’t very good. There is no instant appeal of this franchise at all sadly. Going for a racing show or a mech show OR a card show is one thing, going for all 3 just kinda points to a hardcore niche that cant possibly have that many people in it.

  • puchinri

    Ouch. That’s really unfortunate for Gyrozetter. I’d like to see them be able to do something to turn those numbers around, but I couldn’t think of anything that would.

    I am terribly curious about how other titles will do though within the same market (like Gaist, etc).

    • Solomon_Kano

      TL;DR Gaist Crusher looks poised to succeed, Gyrozetter didn’t really seem like the right property for Squenix to try and take this particular market with.

      Gaist Crusher should be pretty interesting. While Level-5’s the big name in cross-media franchises right now, Capcom previously saw success in that field with the Mega Man Battle Network series. The manga lasted 5 years, the anime lasted 4, and the games kept rolling right into the Star Force series (which ended up spawning its own anime and manga).

      I think they’ve got the right idea on how to repeat that success given that they’ve essentially taken Battle Network/Star Force’s tokusatsu-esque appeal and combined it with Monster Hunter’s core gameplay and social aspect.

      Also, and this is purely baseless conjecture on my part, I’d wager the core concept of Gaist Crusher would be more appealing to its target demo than Gyrozetter’s focus. Gyrozetter attempted to break in on a concept that Transformers has been running dry for decades now.

      On top of that, I have to wonder how appealing the idea of a racing game/RPG was to their target. I dunno about in Japan, but American kids typically aren’t too interested in cars til they reach their teenage years — and Gyrozetter was skewed a bit younger than that.

  • Göran Isacson

    Not a lot of movements on these here lists… kinda surprised that DKCR sold so well though. For some reason I was under the impression that series wasn’t very big over there?

    • Mrgrgr and Unacceptable World

      Well, DKCR on Wii does sell a lot here, so i don’t think it is actually a surprising thing?

      Not to mention, DK does indeed is quite a big thing in Japan.

      • Solomon_Kano

        I can’t speak for Goran, but DK’s Wii sales is exactly what makes this so surprising to me. It sold well enough originally that I didn’t expect so large a group to come out for 3D. Not the first week, anyway.

      • Göran Isacson

        I did not know that! I guess it’s mostly because I rarely see fan-art or stuff like that for it on pixiv, so I can’t quite tell if it’s beloved or just went under the radar there.

  • Mrgrgr and Unacceptable World

    The fact that Gyrozetter perform badly makes me sad here.T_T While the series had it’s flaw and the anime is depressingly cool yet quite empty, i feel that the series had potential.

    Hope here that S-E is going to allow the anime goes for quite a time first before quickly killing the shows here.T_T

    • komiko12

      Maybe it might become a sleeper hit. It is a new IP after all.

      • Mrgrgr and Unacceptable World

        Well, if it is given time, it sure will have chances growing into big IP’s however seeing how currently S-E has move most of it’s focus towards mobile, i am not really sure.T_T

  • yo1234

    Just waiting for the day nintendo finally decides to do something new. Even the legend of zelda’s creator thinks something must be done. Shits going to hit the fan when people no longer want the same thing “revamped”.

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos