Square Enix, Pocky maker Ezaki Glico, and Family Mart are working together on a Lightning Returns: Final Fantasy XIII campaign. If you purchase two participating Glico products at Family Mart you can get one of these Final Fantasy XIII cards.
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Altogether, there are ten cards to collect, which are actually a tie up with another Square Enix game, Pictologica Final Fantasy. The cards have item codes for the picross Final Fantasy spinoff. Not quite Lightning Pocky, but pretty close.
Lightning Returns: Final Fantasy XIII comes out on November 21 in Japan.
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