Microsoft Acquires Gears of War Franchise From Epic

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It looks as though the Gears of War franchise will continue as an exclusive on Microsoft’s game platforms. The publisher announced today that it has acquired the Gears of War brand from Epic Games, who have been responsible for the development of the games.

 

This is a complete acquisition of the brand, meaning Microsoft now holds the rights to “all existing and future games, entertainment experiences and merchandise”. Additionally, the publisher announced, Black Tusk Studios in Vancouver will take over the development of the Gears of War games going forward.

 

Meanwhile, Rod Fergusson, former Director of Production at Epic Games on the Gears of War franchise, will join Microsoft and will take on a “key studio leadership” role at Black Tusk. Epic Games’ Unreal Engine will continue to be the technology powering the games.

 

Head of Microsoft Studios Phil Spencer revealed that Gears of War has sold over 22 million copies across every game in the series thus far. Further details on the franchise and future plans will be shared later this year.


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Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.