PlayStation 4 Sold Mainly To University Students In Japan

By Ishaan . March 3, 2014 . 9:00am

The PlayStation 4 was released in Japan on February 22nd, and sold 309,154 units in its opening weekend. Japanese sales tracker Media Create breaks that figure down further in their latest report.


The PlayStation 4 model without the camera peripheral sold around 187,000 units, according to Media Create, while the version with the camera sold around 122,000 units.


In Japan, PS4 came bundled with Knack, and including the bundled title, the platform’s initial software attach rate was 1.70. Excluding the bundle, the software attach rate was 0.70—lower than the attach rate for other PlayStation platforms (PS3: 0.82, Vita: 0.92).


This is likely because 7 of the 12 PS4 launch titles were upgraded versions of PlayStation 3 games, such as Yakuza Restoration and Dynasty Warriors 8: Xtreme Legends.


Finally, Media Create also noted that PlayStation 4 mainly attracted university students on their Spring break at launch. Initial buyers of the console at launch were relatively younger than those of other PlayStation systems.

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  • neocatzon

    Their grades are will be doomed.
    Edit: k

    • Istillduno

      Only when next generation gets some games.

    • J_Joestar

      I dunno, it seems a lot of them only have Knack >_>

      • Laer_HeiSeiRyuu

        Knack comes with every single ps4

        • J_Joestar

          that’s why i said “only have” not “only bought”

    • John Pombrio

      World of Warcraft sank two of my son’s apartment mates while in college.

  • karldeck

    So those ads Sony did was as accurate as they could get.

  • ronin4life

    That doesn’t sound too good for its future, especially near term.

    Neither does the attach rate, which also shows people will buy Brands for the sake of Brands. Which makes me wonder What the Attach rate of 3ds/WiiU are/were…

    • 50¥

      Its called brand loyalty, and plenty of consumers do it. I was more surprised of the # of units sold. Isnt that kind of low?

      • ronin4life

        Brand Loyalty would imply buying a favored brand of quality product in order to use it. If you have a brand loyalty to a Game console, you would buy that console for The games it plays.

        But this low attach rate almost implies people bought the system with NO games: To buy it without using it. That isn’t really representative of brand loyalty in my eyes, but blind devotion.

        As for Units sold, It sounds like it is Average.

        • darke

          There’s a couple of free-to-play games, plus two free games with playstation plus (early adopters tend to be the ones already in the ecosystem), so not buying any games with it isn’t that odd.

          Plus then you have the crowd that are buying it so they have it for when Final Fantasy XIV comes out, just in case it’s out of stock (like seemingly the rest of the world). Just like the people who bought the X1 just for Titanfall.

          I’d certainly have purchased a PS4 already (along with zero games), except that only those who pre-ordered it managed to get one so far in Australia. They’re still filling pre-orders at the moment in the entire country, but apparently they’ll have some actual store stock with the shipment coming this month.

      • Duo Maxwell

        It’s 4 times more than the PS3, so I wouldn’t say it’s low. Sony shipped around 350k consoles for Japan, I would say the sale is as what Sony expected.

    • John Pombrio

      Bought the XBox One but have yet to buy a game for it. Use it as a media player for now. (Until Titanfall of course)

    • Laer_HeiSeiRyuu

      They tend to have higher attache rates because NIntendo releases games with them

  • idrawrobots

    They still will get a better education than kids in the US.

    • Impressionnant

      The top universities in America are actually the best in the world. It’s the K-12 that is bad.

      • Are they anymore? There’s been a number of false studies and other general laziness coming out of our school system that plenty of people have been talking about.

        • John Pombrio

          This IS a controversial subject. What happens in many overseas schools are rote memorization which makes you great at taking tests but not so good for later learning in life. However, Asian student’s parents are firm believers in education and push their children hard to get as much education as possible.

          • Milewide

            Might as well call it indoctrination at that point. Although there is worth in rote memorization, it must also be balanced out with application. But I’m sure we all know this. :)

          • The Watcher

            Not really, it’s more of securing their future so they can have a better, stable, life for themselves.

          • Milewide

            In a practical sense, yes, you might see education as mostly about getting a job. But that does come dangerously close to “producing working adults” like a factory. “Another brick in the wall”, you know. :)

            Personally, learning is not something that ends once you graduate. In that sense, I think education should be about teaching you how to learn on your own. Learn how to… learn… essentially!

            Although this is getting dangerously idealistic for my taste. Haha.

      • H_Floyd

        The “K-12 that is bad” you refer to mostly applies to large urban school districts with disproportionately concentrated poverty. Schools can’t fix problems with the community, and shouldn’t be expected to.

        In addition, it is these districts that are attended by higher numbers of English Language Learners, a significant portion of which speak little to no English (causing their standardized test scores, tests which are administered purely in English and are used to report public school’s “grades”, to be very low). You can’t perform well on a test you don’t comprehend.

        The school I teach at has an >80% poverty rate. Children living in poverty have less access to literacy at home. Families don’t own as many books, may not have adequate transportation to reach a public library, and the parents often work two or more jobs and aren’t available to read with their children.

        And so, community, socioeconomic, and language issues all factor into a child’s school readiness long before they start coming to school, and persist throughout the entirety of their PK-12 education. That’s a lot going against them that has nothing to do with the schools, and unfortunately isn’t something the schools can fix.

        • Satori Satya

          Naw. Blaming students (or in your example, minorities) for not being able to connect with an outdated one-size-fits-all approach, is not how you solve problems in education. That’s the typical spin teachers spew out.

          Lets consider that K-12 reform is often talked about in states that don’t have a large population of Hispanics (again, the demographic you were not so discreetly talking about in your post). States that are found in the Bible belt for instance, they rank very low in terms of education. And the State that is dead last is West Virginia. And its 98.5% White. Hispanics represent a tiny minority there.

          So lets not start blaming students here. Even the Obama administration is aware that K-12 reform is needed. And they all agree that the biggest problem is that schools fail to prepare students for the real world.

          • I don’t think they were blaming the students. They have a point, those students already have a lot going against them, and the problem isn’t school either – it’s certain people in the government. We all know that. The same people that wanted to get rid of things like Sesame Street and crap all over education. Things probably aren’t going to change very soon either, sadly.

            But yes, there is also the problem of education not being treated well or seriously here.

          • Satori Satya

            A lot of money and resources are being wasted using outdated methods that originated in the industrial age. They need to realize that they need to adapt to the times.

            Not blaming teachers either here. They seem to be getting the same kind of condescending respect as students get from SOME teachers.

            I mean look at this:


            But again, I was pointing out that the whole idea that K-12 has problems mostly in the urban areas because of minorities not being able to understand the language is such a reductive way of looking at the whole problem. Because the problem goes well beyond that. And its not limited to a small percentage of the population. This when many States that have these problems with education, barely have any students with a language barrier.

            In regards to what Republicans are doing about this problem…. well, they rather have kids learning from one single source: The Bible.

          • I agree. Essentially, anyone actually invested in the school system gets treated like crap, whether it’s students, teachers, etc.

            Things need to change bigtime all across the board. (Arts aren’t taken seriously, not enough anything is invested into education and don’t get me started on high school and colleges.)

          • H_Floyd

            I’m blaming the students? That’s the “typical spin” Republicans spew out. I don’t feel like my post was comprehended very well.

            The Bible belt schools have tremendous poverty as well. Other things go against them, too–namely, Boards of Education that don’t take education seriously. Of course no high school that puts intelligent design in its curriculum is going to produce students who are prepared for the “real world”.

            Also, when referring to English Language Learner populations I meant those of Latino and Hmong descent.

            As for your “outdated” approach, I don’t identify with it. Underprivileged youth can have the best teachers in the world and still face great educational challenges. You’re generalizing schools with your one-size-fits-all criticism.

            Come on, think about it. Suzy enters into 1st grade halfway through the school year. She speaks (and therefore, reads) no English whatsoever. Is she going to be a proficient reader by the end of 1st grade compared to benchmark standards? No. She will get there eventually, but only if she stays at the same school, her family reads with her at home, she has excellent attendance and is always at school on time, she gets enough sleep, and she is enrolled in programs designed to give her double-doses of literacy instruction. Only one of these five is controlled by the school, and even then, she has to be *at* school to receive those services.

            Why do I bring this up?
            1) It is common for students to enter into the country without knowing any English.
            2) It is common for students to move mid-year to different schools (this is a six-month set-back in education).
            3) It is common for families not to support reading at home.
            4) It is common for families not to support healthy habits, the most critical of which is a consistent bedtime that allows for at least 10 hours of sleep.

            5) It is common for students to be absent or tardy, taking away from their instructional time and rendering intervention services unusable.

            I do what I can. I give lots of oral language opportunities for kids to practice their English. I be as welcoming as possible to mid-year transfers, finding out all I can about what that child accomplished at their previous school. I talk to families and encourage their support (in both instruction and personal habits), explaining how vital it is to their development to be at school everyday, on time, and alert. And I build the best darn relationships that can be built with my kids and give them the finest, most explicit instruction possible.

            If there’s something else I should be doing, please let me know.

          • Satori Satya

            I am not the one generalizing anything here.

            I am not the one using anecdotal evidence as “proof” that the problem is mainly found in urban areas & with minorities. Nope. Instead, I am the one saying that the problem goes well beyond that demographic.

            But you want to focus on the urban areas? Ok, lets do that….

            Urban areas have a diverse population. You can call them “Underprivileged youth” or whatever. I like to cut the crap and just call them minorities.

            Because when we remove all the PC stuff, we come to realize the reality that exist in the urban areas. Where we’re dealing with a very DIVERSE student population. Even among Latinos you find diversity. Not everyone with a tan is suppose to be Mexican, for instance.

            Therefore, the outdated one-size-fits-all approach fails to work in an era where demographics are changing. Especially in urban areas.

            And you know what students in urban areas do not need? They don’t need teachers blaming students for being poor, not speaking the language and not being able to take advantage of having first world grade A teachers that graduated from some fancy schmancy institution. And then forcing them to adapt to an outdated system set in place to educate them. A system that has continued to fail year after year. And yet every single year, they keep asking for more money to be thrown into that broken system. Its insane.

            Now, teachers in urban areas need to show some real empathy with their students. And stop being condescending with them (oh yes, SOME* of you are just that…. asks students. They know.).

            The thing is, K-12 reform is needed. And this is not coming from a Republican either. Like I said before, even the Obama administration agrees with that as well. The system is broken and has become a bottomless money pit.

            *I said “some” not all ;)

          • H_Floyd

            I have no idea what you’re on about. Are we discussing the same thing?

            What worries me is that not once have you made a suggestion of specific ways to fix what is apparently so broken, or where money that is being spent wrongly ought to be spent, or who these teachers are who walk into their classrooms, become angry with their students and shout at them: “Why won’t you just LEARN! Learn, right now! Stop not understanding me!”

            You also seem to be suggesting that the anecdotal evidence of someone who is actually doing the job is irrelevant to the discussion. What expertise do you possess in education? What classrooms have you stepped into recently, and for what length of time? What students have you helped?

            You have lots of criticisms, but few solutions. Don’t you think there’s something not quite right about that?

            I know what’s broken in our system, and why. I’m in there everyday doing my part to address those problems. What are you doing to help?

      • EinMugenTenshin

        Well, according to PISA (2013) American citizens at least are starting to lagg behind quite largely. China, Korea, Japan, even the OECD average blows past in all categories.

        Though I guess not everyone needs a PhD for society to go around, we must remember that current trending business cultures (LEAN, LPD, etc.) demands a lot of brains, even from the guys working the mill. Also a generally well educated public helps innovation processes. As I result I believe I read somewhere that as much as 65~70% of all innovation comes from the costumers and the guys working the floor combined, so in the long term that might have big impacts on private business’s competitive capabilities with rest of the world.

  • This is funny because while I don’t live in Japan, I am also a university student as well lol

    • Milewide

      Likewise. All Uni students have something in common… maximizing procrastination. :)

      • So true lol =)

      • ishyg

        I wish I was in college again. 27 and still procrastinating (at work, in Japan. F***).

  • rurifan

    I knew it must be a bundle when I saw Knack’s sales reported so high last week. No way hundreds of thousands of people who choose to buy that mediocre game. :P

    The attach rate is artificially skewed by digital sales that don’t get counted though, I wouldn’t read much into the discrepancy with previous generations.

    • Laer_HeiSeiRyuu

      Digital sales are in general not much in Japan.
      The game with the highest is animal crossing.

      • ishyg

        I kind of wonder why they aren’t that much in to digital purchases for consoles when most of their smartphone games are digital lol.

        • Laer_HeiSeiRyuu

          Different demographics. Most smartphone games that make money are super popular free games that are always online.

          Otherwise other free titles dont do much.

          0.15 percent of smartphone users account for 50% of game revenue. Most money comes from add revenue/ merchandising and 150$ microtransactions in angry birds because they’re getting desperate.

          And people wonder why NIntendo refuses to go down the route of mobile. Its the total opposite of their business drive. What drives their business is them taking your money with you glad to give it to them. Imagine to overly enthusiastic men making a transactions

          With phones its rip off after rip off. Unless you’re Pazudora. But your still a rip off bejeweled with your own little twist

  • Guest

    Presumably, it was more or less the same demographic for the other regions.

    I bet Sony’s next move will be try to attract the, bad-called, “casual gamers”, a difficult task with smartphones and tablets hoarding the market.

  • John Pombrio

    I wonder why they bought the camera? Is it used for anything yet? something like Skype for the PS4?

    • SohoX

      Twitch app works with it I think. Other than possibly that. the actual
      camera itself does come with some software robot thing that you can
      interact with via the lightbar on your PS4 controller. Not worth a purchase for just that bundled software itself but it is kinda cool.

  • 愛憎

    I go to a Japanese university…
    Time to make some new friends!

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