Guild Wars 2 Publisher NCSoft Invests $4.8 Million In Webtoons Site

By Eugene . April 16, 2014 . 2:02pm


NCSoft, publisher of video games such as Wildstar and Guild Wars 2, have just pumped in 5 billion won (about US$4.8 million) into comic site Lezhin Comics. The move is part of a strategic investment into Lezhin’s IP and long-term cooperation, NCSoft said in a press release.


Lezhin Comics is one of Korea’s biggest names right now, after bursting onto the stage in June last year. It now packs in some 230 webtoons and 226 authors. Lezhin itself is also said to have cumulative sales of over 3.5 billion won in the last 10 months, and some 900,000 members.


Lezhin expects to use this cash injection to strengthen its artist cooperation. Further, it appears that they’re looking to use this springboard to get into the global market. According to the press release, they’re also going to use this to accelerate plans for transmedia strategies.


Lezhin Comics is available on PC, iOS and Android.

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  • zzzSleeping

    Is this one of the big ones like naver and daum i assume?

    • SeventhEvening

      It’s so big that I’ve…..never heard of it. I’ve never seen anyone mention it, or ads for it, or heard of any of the titles that are on it. It’s not anywhere near the size of Naver of Daum.

      • zzzSleeping

        True i just saw many titles in it.
        Do you happen to know which one is 3rd after naver and daum?

        • SeventhEvening

          Yeah. First is Naver, Second is Daum, Third is Nate. I don’t know of any others, so I’d say Lezhen lands in fourth by default. Just a quick browsing through Lezhen didn’t have any notable original material, although they’ve got some major titles like Hellsing and a lot of soft-core looking stuff. Unlike Naver and Daum, which I use regularly for free, Lezhen appears to charge money for newer episodes or certain premium titles.

  • Hopefully this means more money to localize Blade & Soul :3

  • Ronald

    Dear. God. Well, from what I read, NCSoft is only giving Lehzin money. I’m not reading that they actually own Lehzin. But make no mistake, this is not good news. This is not within the most distant orbit of good news.
    NCsoft has a history of closing about a game every year. Exsteel, Tabula Rasa, Auto Assault, and Dungeon Runner. Their most famous act of game-slaying was the closure of City of Heroes. More recently, they wrenched Lineage out of the hands of tearful Indonesians. They also end studios…They asolutely would not sell Paragon Studios, they recently closed Molten Studios before they could even get their first product off the ground.
    Make no mistake. Lack of commitment is what NCSoft is all about. They are all about subtraction, closures, and endings. These things are their bone and breath and blood. It’s not based on money, or logic, and no one is safe from it. You might think you are a customer, but even a fan of GW2 or Wildstar has to sit and wonder when the game will close, and when you will find yourself dumped, like a common employee in a layoff.
    Hugs and sympathy to Lehzin Fans… you deserve better than what’s to come.

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