By Viet Do . June 4, 2014 . 5:00pm
Only 2 months after its April 4th release The Elder Scrolls Online has dropped up to 50% at main stream digital retailers. Today GameStop dropped the digital download price (non-box copy) from $59.99 to $29.99. They do not have a similar discount on the upgraded “Imperial Edition” however, the UK based digital retailer Green Man Gaming did a 33% off instant price drop on the Imperial Edition and you can use a 20% off coupon for additional savings (a total of 46% Off).
The Imperial Edition’s price break is set to end first on Friday, June 6th at 9am Pacific. The end date for GameStop’s Standard Edition’s discount is speculation: based on typical sale dates GameStop has run in the past the best guess is that it will go through Tuesday, June 10th – however, GameStop is notorious for running 1-day flash sales and not announcing them as such. The discount could be over quick.
Coincidentally(?) this is only 1-day after its MMO competition WildStar released for PC. Price breaks on big ticket PC games 2 months after release are not unheard of, though when they reach in the 50% range they are relatively rare. For comparison in AAA-level releases, both Battlefield 4 and Call of Duty: Ghosts saw similar percentage price breaks about 2 months after their respective releases but the exception is that this was during the season Winter Sales period.
It’ll be interesting to see how well ESO’s base price will hold up as we approach the holiday season for 2014. While I personally don’t see the subscription price or model going away anytime soon for ESO even with all the eventual F2P talk, a 50% price drop (calculated or not) must be some indication of the type of competition MMOs such as ESO are under.