Nintendo’s Efforts To Appeal To Children And Female Consumers With 3DS Is Paying Off

By Sato . April 28, 2017 . 2:00am

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Nintendo had a lot to say about the success of the Switch’s launch in their financial results briefing, but they also had good things to say about the 3DS’ performance. Here’s more from CEO Tatsumi Kimishima.

 

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Efforts to appeal to children and female consumers have paid off in the fiscal year ended March 2017. Furthermore, with the upsurge in popularity of Pokémon GO, Pokémon Sun and Pokémon Moon accelerated sales for both hardware and software and brought even more momentum to the business.

 

Note: Pokémon GO is an application for smart devices (Development and Publishing: Niantic, Inc., Development Oversight: The Pokémon Company)

 

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This graph shows the total Nintendo 3DS family system sell-through for Japan, the U.S. and Europe for each fiscal year. Sell-through of Nintendo 3DS surpassed that of the previous period, despite being in its seventh fiscal year since launch.

Note 1: Nintendo 3DS hardware includes New Nintendo 3DS, New Nintendo 3DS XL, Nintendo 3DS, Nintendo 3DS XL and Nintendo 2DS. Note 2: The New Nintendo 3DS LL and Nintendo 3DS LL are sold outside of Japan as the New Nintendo 3DS XL and Nintendo 3DS XL, respectively. Note 3: Fiscal year = April through March of the following year

 

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This graph shows the share of Nintendo 2DS within the total Nintendo 3DS hardware sell-through per region. Nintendo 2DS launched last year in the Japanese market. We reduced the price in the U.S. market in May of last year and saw an increase in sales that exceeded our expectations. We announced during our corporate management policy briefing in February that the share of sales of Nintendo 2DS is increasing. As you can see, while there are differences between regions, we have been able to leverage the product variation in the Nintendo 3DS family of systems.

 

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This graph shows the total Nintendo 3DS fist-party sell-through software for Japan, the U.S. and Europe for each fiscal year. Please note that this includes software bundled with systems. Sell-through for first-party software saw major growth during the fiscal year ended March 2017. With Nintendo 3DS, we have seen that releasing major software allows us to leverage the installed base of the hardware to do business on a largescale. From a product-lifecycle perspective, we regained momentum over the last fiscal year and still see strong potential for the continuation of this business.

 

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This is the cumulative sell-through trend in Japan, the U.S. and Europe for Pokémon Sun and Pokémon Moon, which released in November of last year. Sales of this title have continued to grow even after the start of the new year. I think you will find that these sales show record momentum, even when compared against the sell-through trends one year after release of other Pokémon titles released on Nintendo 3DS in the past.

 

Note: Like Pokémon Omega Ruby and Pokémon Alpha Sapphire, Pokémon Sun and Pokémon Moon released in the European market one week later than other regions.

 

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Super Mario Maker for Nintendo 3DS, released worldwide in December last year, has achieved a total sell-through of two million units between Japan, the U.S. and Europe. Same as the last quarter, this title produces steady sales.

 

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These figures represent the total number of units shipped worldwide for key Nintendo 3DS titles. The numbers in the red boxes represent the number of units shipped during the fiscal year ended March 2017 alone. Though many of these titles were originally released quite a while ago, we shipped an additional one million or more of several of these titles this year.

 

Note: The number of units shipped for Animal Crossing: New Leaf also includes units sold as Animal Crossing: New Leaf – Welcome amiibo.


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