Post 40429

PSP Bundles Have “Very Hot” Advertising In Korea

By Spencer . June 30, 2009 . 8:03am

Sony just announced three new PSP bundle packs in Korea. Two of them contain Tekken 5: Dark Resurrection. The PSP game may be two years old, but it was a huge hit in Korea.

Post 10998

Levis uses Tetris to shill denim

By Spencer . March 14, 2008 . 10:04am

Causeway Bay in Hong Kong is the home of a Namco arcade and thousands of shoppers. The place is busy and bright with giant TVs flickering news from above. Just how do you attract a crowd?   A cosmetics store has three young women wearing angel wings who pass samples out to patrons.   Levis […]

Post 10296

Professor Layton’s Mystery Van

By Spencer . February 22, 2008 . 4:21pm

It’s a sunny day in San Francisco and Nintendo is bumping up their (liminal) Professor Layton. Other sites are showing a rough idea of what Professor Layton would look like on a Segway, we’ve got the Professor Layton Mystery Van. I saw this circling around the Moscone Center and snapped a photo of it right […]

Post 8323

Wii Fit gets the billboard treatment too

By Spencer . November 14, 2007 . 12:31pm

The DS Bungaku Zenshuu subway ads are out, Wii Fit is in. I haven’t seen these ads get the same prime placement in Shibuya, but Ebisu has one right by the exit. Not only is Nintendo buying wall space, but they have plenty of TV ads introducing the balancing board. It’s pretty clear that Nintendo […]

Post 5324

PaRappa’s pristine packaging

By Spencer . July 9, 2007 . 2:41pm

I just got a copy of PaRappa the Rapper for the PSP on my desk and I love the inner box at where you can see PaRappa’s face. Originally occluding PaRappa’s smile and the manual was a well placed Playstation 3 flyer. Clever.    

Post 4999

You make the umm… Doritos Xbox 360 game

By Spencer . June 21, 2007 . 11:52am

Instead of designing an advergame on their own Frito-Lay is asking gamers to develop an Xbox Live Arcade title based on Doritos. Aspiring game developers can send over ideas from June 21 to July 29 and five lucky people will have their dreams realized with the help of Xbox Live Arcade development teams. Each finalist […]

Post 4638

Euro fashion meets with the Sims

By Spencer . June 2, 2007 . 9:19am

Electronic Arts is taking advergaming to another other level by releasing The Sims 2 H&M Fashion Stuff, an expansion pack for the Sims 2 with clothes inspired by H&M. Besides dressing your Sims with ultra trendy clothes you can build your own H&M store boutique and make your Sims walk on a runway. It’s clear […]

Post 3897

Super Paper Mario nabs a bilingual cover

By Spencer . April 10, 2007 . 4:06pm

Nintendo released Super Paper Mario today and I’m sure excited Wii owners are already playing another excellent title from Intelligent Systems. There is something kind of interesting about Super Paper Mario’s cover art. Yes the front does look good, but flip your copy over and take a look at the back. Notice anything… not in […]

Post 3501

GDC: In bathroom advertising

By Spencer . March 9, 2007 . 12:16am

After not eating for many, many hours I stopped into Mel’s Diner, which is right next door to the GDC show. In their bathroom they have a little chalkboard and someone wrote up the tag line for Age of Conan and announced Heatseeker’s release date.