Sony Computer Entertainment Korea’s big announcement at G-Star was a PlayStation 3 version of Kingdom Under Fire II. When they announced the game to the press and public lavishly dressed cosplayers were present.

We’re not quite sure if this a labor of love promotion for 999 or if they’ve been coerced by a hooded man. Either way we have a bunch of new photos of the Aksys staff cosplaying as 999 characters.

We’ve seen Japanese publishers advertise their games with cosplay dozens of times. North American publishers, not so much.

San Roku Maru beeps and bops at Comiket 78.

Part of Compile Heart’s plan to push Neptune involves a cosplay and voice actress Rie Tanaka.

Right before E3 kicked off, Nippon Ichi threw an event to promote their fractured fairy tale game, A Witch’s Tale, in Japan. They even got an Akihabara idol to dress up like the main character Liddell!

Hong Kong is privy to strong marketing pushes from Microsoft. Earlier this year Hong Kong’s Xbox division gave away gold Xbox 360s. Their latest push? An Xbox 360 truck carrying LCD TVs hooked up with Xbox 360 games.

Every year, downtown Seattle hosts a convention centered on Japanese popular culture called Sakura Con.  The event is home to some of the most numerous displays of gaming and anime cosplay anywhere in the world.  This year saw cosplayers dressed as everyone from Solid Snake to Cloud Strife and Optimus Prime.  Here are some of [...]

Plenty of Square-Enix characters wandered the halls of Comic-Con, but this Advent Children Tifa cosplayer took it a step further. She made a custom, infant sized Chocobo costume and dressed her little one up in it. 

This year at Anime Expo there were some neato costumes related to video games like this cultural clash of the Elite Beat Agents, Ouendan and the Cheer Squad.  

At Eidos’ London Event they brought over a working build of Ninja Gaiden Sigma, which features Rachel as a playable character. CVG was at the event and demoing the new PS3 character was… uh… Rachel, more accurately a model paid to cosplay as her. Somehow they convinced the model to play as herself, but from [...]

Now you can dress up like emo Final Fantasy hero, Squall Lionheart, without sewing his puffy jacket. AbbyShot Clothiers who makes Cosplay supplies for North America are selling it for $229 and the Griever necklace is sold separately. Yikes that’s a lot of money, almost the price of a brand new Nintendo Wii and way [...]