The new company is scheduled to be established in November and will develop titles exclusively for the Mobage platform.

Namco Bandai and Mobage service owner, DeNa, have formed a joint venture called BDNA.

DeNA are developing a global version of their Mobage Town service in collaboration with Ngmoco.

SEGA and Sunsoft are making Shenmue Town sound like a pretty big deal in Japan.

Why is this important? Because DeNA operate the Mobage Town platform, which is where practically every big mobile phone game in Japan is released.