Nintendo is holding a New Super Mario Bros. Wii coin battle competition in Japan. Win and you get this Mario trophy.

Nintendo is preparing a nationwide New Super Mario Bros. Wii tournament in search of Japan’s number one Mario master.

In this week’s episode of The Simpsons, Bart wishes he had a brother and dreams of Super Mario Brothers.

A retrospective of Yodobashi Camera’s Xbox 360 display in Akihabara.

According to a report from YouGov, an Internet focused market research company, Mario is Europe’s most popular video game character.

Enterbrain’s numbers for New Super Mario Bros. Wii are out, and estimate the game sold 936,734 copies in its first four days in Japan.

Microsoft has been working on a system that’s part Super Guide and part Demon’s Souls for well over a year.

If you beat games and never touch them again Gamestop has a promotion for you.

Nintendo of America CEO, Reggie Fils-Aime, isn’t just concerned with Sony and Microsoft. In his eyes, Apple, TV shows, magazines and books are also Nintendo’s competition.

The biggest feature in New Super Mario Bros. Wii is co-op play something Shigeru Miyamoto wanted to bring back to the Mario series for years.

Nintendo seem to be pushing NSMB particularly hard in general though. Even the regular box art stands out from other Wii games.

Nintendo of Europe updated their New Super Mario Bros. page and spilled details on “demo play.” Contrary to what was said in a Miyamoto interview, demo play won’t beat a level for you.

Nintendo’s multiplayer Mario game will be in stores on November 15.