Senran Kagura: New Wave has returning ninja like Asuka and new characters like the made-for-the-game girls rock group A.R.C. Angels and a manga artist.

Every Senran Kagura adds students from a new ninja academy. Senran Kagura: New Wave has at least three more kunoichi clans like the idol group Milky Pop.

Marvelous AQL turned Senran Kagura from one Nintendo 3DS game to a franchise with multiple titles and an upcoming anime series. There is also a card battling game for iOS and Android Senran Kagura: New Wave.