“We see ourselves as a software company, and take pains not to play on our heritage overly,” says Sega West president, Mike Hayes.

Vanquish, the fourth game from the Sega and Platinum Games partnership, sold 820,000 copies worldwide since its release between October 19, 2010 and the end of 2010.

Reserve the game in Japan and you’ll get a trading card to use Sonic in The Great Historical War: Gettenka.

The next mainstream Sonic game arrives in stores on November 16.

Two different studios are handling Sonic Colors. Sonic Team is developing the Wii version and Dimps, the creators of Sonic Rush and Sonic the Hedgehog 4: Episode 1, are making the Nintendo DS game.

There were two places E3 attendees could try out Sonic Colors for the Wii. The first was at Nintendo’s booth, where one demo station was set up. The second was at Sega’s booth, where multiple demo stations where available.

When it comes to Sonic games, Sonic Colors is the next major release. Takashi Iizuka, Producer, pointed this out during a presentation and said Sonic Colors is the follow up to Sonic Unleashed.

Sonic Colors, that new alien rescuing Sonic game Sega just announced, is being handled primarily by Sonic Team.

Shortly after finding the trademark, Sega unveiled Sonic Colors.