Pop-culture news and analysis site, ICv2, presented part of their annual comic market report at the New York Comic-Con last weekend.

Both Yen Press and Dark Horse are aspiring to offer their digital releases at a lower than expected price.

When Yen Press’s Yen Plus magazine went digital, it also lost all Japanese content in the process. Yen editorial director, Kurt Hassler, touches upon the subject.

August will mark the first online publication of the Yen Press magazine.

The coalition believe that their battle isn’t necessarily with scanlators, but with “scanlation aggregators.”

Former co-publisher at Yen Press, Rich Johnson, believes that manga fans that were present from the start might have outgrown the medium.

Going forward, the company’s Yen Plus manga anthology will be distributed digitally in a standalone browser app. Accordingly, content and price changes are to be expected.