Who Are Japan’s Top Ten Game Publishers?

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Earlier today, Capcom published a market data report illustrating the division of videogame market share in their home territory of Japan, based on data shared with them by Enterbrain. Below is a list of Japan’s top ten videogame publishers and the market share they each hold:

 

Company Name Net Sales (millions of yen) Share
1. Nintendo 68,000 20.9%
2. Square-Enix 38,000 11.5%
3. Namco Bandai 34,000 10.3%
4. Pokemon1 21,000 6.4%
5. Konami 21,000 6.3%
6. Capcom 20,000 6.1%
7. Sega 13,000 4.1%
8. Level 5 10,000 3.1%
9. SCE 8,000 2.6%
10. Koei 7,000 2.3%
Others 26.4%
Total 100.0%

1. Likely refers to The Pokémon Company, a division of Nintendo established for handling marketing and merchandising of the Pokémon franchise.

 

Additionally, Capcom shared that they are the #10 publisher in North America, with a market share of 2.55%, based on data revealed to them by the NPD Group. Unfortunately, the NPD Group asked that they not name the other publishers, although, common sense would dictate that Activision Blizzard, Electronic Arts, Ubisoft and Nintendo are all contenders.

 

In the United Kingdom, Capcom hold the #15 position on the same chart, with a market share of 2.1%.

 

Company Name Net Sales (unit: USD 1,000) Share
1. Nintendo 437,654 16.5%
2. Electronic Arts 432,257 16.3%
3. Activision 398,115 15.0%
4. Ubisoft 239,148 9.0%
5. SCE 126,593 4.8%
6. Sega 124,598 4.7%
7. Microsoft 119,208 4.5%
8. THQ 113,397 4.3%
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•
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15. Capcom 54,958 2.1%
Others 22.8%
Total 100.0%



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Author
Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.