Borderlands 3 Sold-In Over 5 Million Units Within First Five Days Of Launch

By Sato . September 23, 2019 . 8:00am

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Publisher 2K announced that Borderlands 3, the latest from the shooter-looter series by Gearbox, has shipped out more than five million units within its first five days or launch to make it the fastest-selling 2K game and highest-selling title for the label on PC.

 

With the five million units shipped in five days, that puts the Borderlands franchise with over $1 billion in Net Bookings to become the second franchise in 2K history to hit the milestone.

 

Here are some other milestones for the title:

  • Borderlands 3 marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70 percent of consumers purchasing the game digitally in its first five days of release.
  • Borderlands 3 delivered the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the Epic Games Store. Initial sales of Borderlands 3 have exceeded the label’s expectations and, in particular, PC sales of the title through the Epic Games Store have been incredibly strong.
  • Borderlands 3 claimed the top position on Twitch for Most-Watched Game on its launch day and has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 has already generated more than 14 million hours of content viewed on Twitch – more than half the viewership that Borderlands 2 generated in its seven-year lifetime.

 

Here’s a quote from 2K President David Ismailer:

Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K. We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work. We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”

 

Borderlands 3 is now available on PlayStation 4, Xbox One, and PC. It’ll release for Stadia later. Check out its cinematic trailer in our previous report.


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