According to the Chinese lunar calendar, 2023 will be a year symbolized by the rabbit. VTuber Usada Pekora is also considered a rabbit. As such, anime chain Animate is planning to open a special Hololive Usada Pekora Year of the Rabbit special pop-up store with merchandise in January 2023.
The Pekora Year of the Rabbit Store will first be located at Animate’s Akihabara branch. It will be open January 2-29, 2023. It’ll sell an array of Hololive merchandise, with particular emphasis on Usada Pekora. Other Animate branches in Sendai, Fukuoka, and Osaka will also sell items throughout the period, through the Akihabara store will have the most items. As a precaution against the ongoing COVID-19 pandemic, admissions on opening day will be conducted via lottery. Those located in Japan can apply through the website until December 18, 2022. Those picked will be issued an entry ticket by December 23rd.
Merchandise at the Usada Pekora Year of the Rabbit store will consist of bromides (special photo cards of celebrities and characters) to buttons to key chains, standees, and a pouch that mimics the appearance of Pekora’s carrots. People that spend a certain amount on goods will receive randomized bromides as a gift. Those who spend at least 3,300 Yen ( $24 USD) on Hololive-related goods (like CDs and disc media), will receive a visor hat with rabbit ears.
The Usada Pekora Year of the Rabbit store opens in Japan on January 2, 2023.
