Levis uses Tetris to shill denim

By Spencer . March 14, 2008 . 10:04am

Causeway Bay in Hong Kong is the home of a Namco arcade and thousands of shoppers. The place is busy and bright with giant TVs flickering news from above. Just how do you attract a crowd?

A cosmetics store has three young women wearing angel wings who pass samples out to patrons.

Levis posts Tetris pieces on their window display. Effective? For me, yes.

TAGS: Advertising, Tetris

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Archer

It was this or GAF. (Laugh)

Spencer

@Archer - Huh? Someone from Hong Kong reads Silconera?! Wow, I'm amazed! Yeah, the Namco Arcade isn't great, but it could be a cute date place for the younger crowd.