Let’s Ride The Star Ocean Escalator

By Spencer . February 5, 2009 . 11:35pm


Star Ocean may not be Dragon Quest or Final Fantasy, but it is an established Square Enix franchise. Microsoft seems content about that and are giving Star Ocean: The Last Hope a big marketing push.


Causeway Bay is one of Hong Kong’s busiest and most crowded shopping districts. Before metro passengers hit the stores and splurge on luxury handbags they are greeted by wall to wall Star Ocean 4 advertisements on the escalator ride up. This promotion doesn’t look like it came cheap either since it involves multiple LCD monitors playing a silent Star Ocean: The Last Hope trailer. I think this could be the biggest in your face promotion for a Star Ocean game to date.






Images courtesy of Square Enix. Photo credit Spencer/Siliconera.

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  • Aoshi00

    Very neat. I love it when you take photos of video game ads from all over the world. Hopefully I could travel to Japan and Hong Kong in the next few years, I would definitely visit Causeway Bay. Wonder if there will ever be a day NY has a clean subway system w/ these cool ads, that would make commute a lot more enjoyable. Here we only have drunks and crazies trying to push people off platforms since we have no guard partition..

    • I try to take pictures of all the unique VG ads I spot. Most of them are pretty boring though. NY may not have subway ads, but you have Times Square for crazy video game promotions :)

      • Aoshi00

        That’s true, I’m just so lazy to go to those premiere events in Nintendo store and such, usually I’m envious of the ones held in Cali.

        Actually I’m slightly surprised they just left in the Jpn subtitle and didn’t translate that into Chinese, even though it just says the same thing “Star Ocean” in Jpn. And I must say the Jpn game cover looks a little boring..

  • Mazen

    Square Enix made real gold from this game’s contract with MS it seems even more than the money MS already gave Square they contracted to advertise it and they will maybe advertise FF13 too ,
    like Nintendo and Dragon Quest 9,10 where Iwata said they will advertise them heavily inside and outside Japan.
    So they get money and free advertisement for all their upcoming big games, of course it still nothing against the 100s of millions MS invested on Bethesda RPGs advertisements.

  • lostinblue

    looks pretty

  • Pesmerga00

    Nice, I too like the photos from your adventures. ( I wasn’t expecting the article title to be literal.)

    I’ll mimic my other posts and say that “I can’t wait for this game”.

    I have been following this game pretty closely. One odd thing I noticed is that the Japanese and English versions are different. The Japanese one has anime menu and battle portraits, faces next to dialogue, and a solid blue and yellow menu. The English one has CG portraits, removed faces from dialogue, and a transparent dark blue menu. I wonder why? I hope there is are options to switch things.

    Anybody have any info on this?

    • Wow! Awesome catch! I haven’t heard anything in particular, but it looks like Square Enix is washing the anime look out to make Star Ocean 4 look more super sci-fi or something.

      • alice

        This sounds very similar to what Bandai-Namco was doing with that Tales game where one version was CG and the other was anime-style cutscenes. I wonder if it will be an option to toggle between the two?

  • Vrakanox

    A great game deserves a great escalator. What more can I say :)

  • ahahaha, awesome.

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