Many UK Retailers Refuse To Stock Muramasa: The Demon Blade

By Ishaan . October 25, 2009 . 9:46am

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Now this is disturbing. A report from MCV states that some retailers in the United Kingdom are refusing to stock Muramasa: The Demon Blade based on its niche target audience.

 

The information actually comes from Martin Defries, managing director and COO of Rising Star. He writes in reply to a previous MCV article:

Muramasa’ sold almost 30K units week one in Japan (putting it in at number two, all-formats) and 52,000 week one US (beating Dead Space Extraction).

 

Here in the UK, the game will NOT be available to buy in the majority of video game retail outlets. Evidently this is not because of game quality (as proven above), not because it is delayed or late and not because of absence of pre awareness public relations. It is because retail is becoming increasingly choosy and actively reducing the variety that is offered to consumers – if it is not first-party, a sequel or supported by a multi-million pound advertising spend, they are just not interested.

 

The irony is, of course, these stores will happily accept ‘Muramasa’ as part of a trade-in deal and the game will retail for half the price of its first launch with weeks.

 

This kind of news isn’t uncommon anymore, unfortunately. Retail stores in general seem to be resisting anything they feel won’t bring in the highest level of profits or affect their own sales positively in some way. There have already been several reports of retailers in both the US and in Europe refusing to stock the PSP Go, and there was a story a while back about GameStop resisting Steam installs as well.


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  • http://twitter.com/cocainexplosion Doctor_Rabbit

    I’m not surprised, actually. I should be, but I’m not. Stores exist to make money, after all…

  • http://pto.yetikitn.com MelodyKitn

    Chalk up another failure to retailers and more reason why I have to shell money to import. UK, you don’t want my money upfront?! You force me to go online for this darnit!

  • Trotmeister

    Focking greedy bastards. The sooner digital distribution makes ‘em all go bankrupt, the better for the industry – developers and consumers both.

    • ElTopo

      Yeah theres about a million reasons why its not better for anyone.

    • http://www.twitter.com/christaran Chris Taran

      Digital Distribution will be the worst anti-consumer move in the history of mankind. It truly saddens me to see people support such a thing.

      Just buy the game through on online retailer and don’t give your money to these brick and mortars. I agree that these physical stores need to stop existing, but packaged disc based media can not die out for the sake of the consumer.

  • ndjn3979

    One game that’s not on PS3 that I do want to play.

  • http://thrust-the-sky.deviantart.com/ WildArms

    And tomorrow they are mad and crying because they dont want digital releases? fuckers

  • pedrron

    But with Amazon and other online megastores anybody who wants the game can easily order it.

  • Tofuuu

    there was one experience i had at GameStop where the person at the desk gave pretty good service for most of the purchase until he asked if i had any games i wanted to reserve like Left 4 Dead 2 and i told him “nah… i’m probably going to download the game instead of buy a hard copy…” and the service plummeted on the spot… he wasn’t very friendly with me after that X3

    Actually, i can say this about most Gamestops… service quality tends to decline if you decline to reserve games O.o;;

    • http://twitter.com/matty_125 matty

      Maybe he thought you meant you were going to pirate it :P

      I don’t know why some sales rep. do that. When someone says to me they’ll take their business elsewhere I still give them a wink and smile. I understand they’re doing their job, but quality serv-wait, never mind. Still, they shouldn’t have to care that much. :/

  • Slashlen

    The retail games industry has become more and more hit driven. If something doesn’t sell a million copies, they don’t care. It doesn’t even seem to be an issue about not making a profit, those stores could have stocked a few copies each and made money. It’s not like it’s not selling at all.

    It’s greed, but it’s greed to the point where they’re actually hurting themselves. Not only are they leaving money on the table, but they’re driving some customers away. If you’re focing people to go somewhere else for something, they may find a place they like better than yours.

    I can understand not selling the PSP Go, it’s actually against their interests to sell it. It’s like a cable company selling satelite dishes. Why would they?

    • http://twitter.com/matty_125 matty

      True. They may not be hurting themselves now if the sales of Madden and other brand titles are doing this well for them. On the the long run, who knows? It could be a entirely different landscape or pretty much the same as far as expectations goes.

      It would be interesting if video games took a path that music in the late 60s/early 70s took. It came to the point of having only your MAJOR hit-makers or underground and obscure acts. Both came with good and bad aspects, but its funny thinking about the ABBA and Stooges of video games.

      • Slashlen

        I really think we may be heading there, but instead of either hits or obscure we will probably have brick & mortars which will only stock the hits, and online stores which will stock everything.

        Used will always be an exception because they make a killing on them.

  • ElTopo

    Thats because retail stores kinda picked up on the fact that the PSP Go is a pile of trash. Really, just pick it up online, send your money to Amazon, they run their business pretty well.

  • Icon

    Import from the US, done.

    • Gringovic

      Region lock, dude… :(

  • mooncalf

    I came in here expecting a story about stores getting scared of the anti-hentai lobby, what with the “tentacle rape” magazine cover.
    The Wii area in my local EB is enormous, but it contains so little of interest, with the few worthy titles being tough to spot or absent. Muramasa’s cover would definitely draw my eye.

  • 1234asdf4321

    This is nothing new. And this is the reason why i avoid video retail chains like the pest. They just stock on the bland mega hype titles. As if these couldnt be purchased anywhere anyway.

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