Demon’s Souls Does Well, Atlus Swimming In Profit

By Spencer . March 15, 2010 . 3:11pm


Atlus posted huge gains. Thanks to their North American branch, Atlus USA, the publisher made 378 million yen (roughly $4.15 million) in operating profit for the first half of their fiscal year. The figure is up 236.1% compared to the same period last year.


In the previous quarter alone, Atlus USA raked in 346 million yen ($3.81 million) in operating profit, which was a 578.5% increase compared to last year. Strong overseas sales of Shin Megami Tensei: Persona, 101-in-1 Party Megamix, and Demon’s Souls were attributed to growth. While 101-in-1 Party Megamix probably exceeded expectations, we think Demon’s Souls had a lot to do with this boom.

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  • Ereek

    I agree, it was definitely Demon’s Souls. When it was first released, ATLUS made the announcement that they were extremely happy at it selling ~300,000 (a lot for a niche title). Well, it’s sold quite a bit more than that at this point, so I’m not surprised their profits are up.

  • ElTopo

    Hopefully Sony wont try and snag the publishing rights in North America from Atlus when Demons Souls 2 is announced. They published it in Japan but werent sure how it would sell here which is why Atlus picked it up, now that it became such a hit, I wonder if Atlus is gonna be able to hold onto it.

    • SlashZaku

      Really hate how disjoined SCEA/SCEE are with SCEJ, especially when it comes to picking up titles. I’m sure they kicked themselves when they saw the kind of reaction Demon’s Souls got when they passed it over despite PS3 fans wanting it to be localized.

      Best case scenario, SCEA/SCEE ‘co-publish’ Demon’s Souls 2 by funding Atlus to do the localization (so they don’t have to spare the people since they weren’t willing to for the 1st). Atlus still gets their piece of the pie and gets to keep localizing it stateside to keep their release schedule evened out.

      • ElTopo

        How funny, Kotaku just published a small article about Sony stating that not publishing Demons Souls “was a mistake” and goes on to say that they feel publishers will be lining up to get on for Demons Souls.

        So says Sony Computer Entertainment VP of international software Yeonkyung Kim, according to 1UP’s account of his GDC appearance. “It should have come out as a first-party title,”

        Looks like Atlus could have a hard time getting DS2 if it comes to fruition

  • Saturnus

    Yay, Atlus! They deserve the success!

    • 333444

      And SCEA doesn’t, everybody wins!

  • Very nice. Did Persona PSP really sell that much?

    • endaround

      It sold over 100K I believe and I think they were expecting sales in the 80K range.

      • ElTopo

        Not sure why. You’d think the two versions + the sequel would have been enough. Hopefully sales like that in the series are prompting Atlus to get us our Persona 5 on PS3

        • endaround

          Persona underperformed estimates in Japan I believe so they were being cautious.

          • ElTopo

            I wasnt very clear, I meant Im not sure why it sold 100K, as yeah the PSP version didn’t have incredible sales in Japan and because of the 3 releases on the ps2

        • Simply because p3 and p4 were such hit in the US, this made a lot of ppl, and i mean A LOT of people to be interested in Shin Megami tensei Games, specially on all persona games

          • ElTopo

            Right but at the same time you had P3:Fes on the market for 12-25$ and P4 on the market for 20-30$. You would think people would ignore the release of a poorer quality port and pick up the PS2 game. As good as P3 was, I dont think ill buy it a third time, although I know a lot of people probably did

          • I think most of them already had P3:FES and P4 since day 1 xD, those were just leftovers, still if they were that cheap, it wouldnt be bad buying them both, or 3 at the same time.

            P3 was so great that im gonna buy it a 3rd time, NOW PORTABLE!, AND just to have my female character get a high S. link (if you know what i mean ;D) with mitsuru… heheheh… MUAHAHHAHAHA.

            Besides ive always been up for any SMT games, remakes are on that category as well, since i know they are not that crappy to just add a maid outfit and then re-sell the game, they add new bosses, story, etc. After all this time i havent seen a game where they just made it because they had to, they are always innovating!

          • This is talking about Persona PSP which is a remake of the original Persona on PS1 not Persona 3 PSP which isn’t released in the U.S. yet.

  • BK0000

    Hopefully the good sales of Persona in American and Japan will convince Atlus to port Persona 2: Innocent Sin and Persona 2: Eternal Punishment to PSP too.

  • I imagine sales of Persona 4 contributed a couple of million to those figures. Considering they must be sinking in a lot of money into PS3 development (especially for Persona 5) those figures are pretty impressive.

    It’s still slightly worrying how slim their margins are though. Those profit figures involved better than expected sales but they’d still struggle to cover the losses a high profile flop could inflict. At least they’re reducing the risk by working on lower budget DS titles to bring in ‘safe’ cash though.

    • Hraesvelgr

      Are they even doing any current gen development at the moment?

      • Zeik56

        They were hiring 360 and PS3 developers recently. Doesn’t necessarily mean they are developing a 360 or PS3 game, but it seems likely that they have something in the works.

      • Persona 5 has been name dropped or hinted at lots of times by various people connected to Atlus. If it isn’t unveiled at TGS I’ll be amazed.

      • jarrodand

        Trauma Team for Wii, and they’ve confirmed 360 & PS3 development before.

    • Zeik56

      I’m pretty sure P4 isn’t included in those sales, since it wasn’t released during the same fiscal year as any of those other games.

  • holyPaladin

    Nice for Atlus =p
    I love their games

  • kylehyde

    Great news for atlus, it really deserves all our love and support.

  • ECM

    Demon’s Souls is an amazing–hopefully the poor bastards in Europe will get to play it this lifetime.

    • Hraesvelgr

      They already have if they imported it.

      • ECM

        Yeah, but the vast, vast majority won’t do that.

  • malek86

    This makes me wonder – hadn’t it been for Atlus USA, how would their profits look like now?

  • Hraesvelgr

    Instead of professing my dislike of Demon’s Souls, as I would normally do, I will say it’s good that they’re making some good money off of it. More money means more games, after all.

  • i smell luminous arc 3 coming

  • badmoogle

    Do you like the sound of money in Atlus pockets SCEA & SCEE?Mmmm i’m sure it’s a nice sound…
    Well,as long as PS3 games are region free you can continue throwing away (your) money for all i care.

  • thebanditking

    Good for them! They are one of my favorite publishers and Demon Souls is a fantastic game.

  • raymk

    i’m happy for atlus as with more money comes more persona games, I will help with my purchase of p3p because of this and will be my second run through the game

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