Nintendo “Completely Failed To Anticipate” Demand For Fire Emblem 3DS Bundle

By Ishaan . July 3, 2012 . 4:03pm

In Japan, Nintendo released a gorgeous Fire Emblem: Awakening Nintendo 3DS bundle in very limited quantities, and sold it exclusively through their website.


Not only was the bundle sold in limited quantities, the influx of people trying to buy it caused Nintendo’s website server to crash, which meant that a lot of fans couldn’t complete their transaction. Furthermore, Nintendo didn’t announce at what time exactly the orders would go live, meaning that the bundles were sold off on a first-come-first-serve basis.


An attendee at Nintendo’s 72nd annual shareholder meeting recently brought this up with company president, Satoru Iwata, expressing his disappointment at not being able to buy the bundle due to the aforementioned reasons. Iwata apologized, saying that Nintendo completely underestimated the demand for the Fire Emblem: Awakening, adding that, unfortunately, while they wanted to reopen pre-orders for the bundle, doing so would have been in violation of a Japanese law.


Iwata says an outside attorney informed Nintendo that reopening pre-orders for the bundle would break Japan’s “Law for Preventing Unjustifiable Extra or Unexpected Benefit and Misleading Representation”. Since the bundle was announced as a limited product, it had to remain that way. Nintendo plan to take this law into account in the future and decide on an appropriate sales method while announcing new products so that their fans aren’t disappointed again.


Fire Emblem: Awakening will be released in North America sometime in 2013. Nintendo have not announced a 3DS bundle for the game either in North America or Europe thus far.

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  • MrSirFeatherFang

    Wow that sure sucks, but you gotta obey the law. 

    • Testsubject909

      Pending the law, country and whatnot of course, common sense needs apply.

      Just saying.

      In any case, I’m sure there’s some reseller among those pre-orderer’s who is salivating at the prospect of the profit he or she might be able to pull from this.

      • MrSirFeatherFang

        True haha. I would like my hentai uncensored lol

      • Ace Anderson

        Yes, and that reseller deserves to have the money he originally sought to obtain when purchasing those. It would be unfair to release more and lower the value of his, that’s falsely advertising a product, YES IT IS WITHIN THE REALMS OF COMMON SENSE, so shush.

  • Jungo

    That… is a terrible side effect of the law. I can understand the law’s purpose, but poor Fire Emblem fans. Also poor Nintendo! They’re sitting on a giant profit mine and probably dearly want to reopen preorders.

  • Paradox me

    Could they change the color and release a new bundle? Or just sell the color swapped system by itself?

  • isfuturebright

    My god this is the most amazing 3DS ever:)

  • Ben Sylvia

    lol, that’s actually kinda funny.

    If for no other reason than that we will probably not get that bundle in the U.S.

  • Translation: Those 3DS’s are worth something.  
    I would certainly want one, at least.  Let’s hope for a US bundle.

    • AnimusVox

      Main reason I havent bought a 3DS yet, hoping this one comes to my region.

      • For me, it’s the only reason I am buying a 3DS, along with the chance of getting Bravely Default.  

        • AnimusVox

          I want to get ‘Bravely Default’ also but I really want this DS system. It’s…so pretty…

  • Herok♞

    I guess they could keep selling them in sneaky kinda way, just by setting up a page on the website for people who randomly visit.

  • bundle int eh US, and make the design to the XL~

  •  That seems very silly to make it exclusive through their website.

  • klkAlexar

    That’s even more reason to bring the bundle over to the west. 

  • Carlito Cabada Jr

    As much as I personally hate missing out on limited edition items related to things I love, it’s pretty cool that they have that law. It makes “special” editions and whatnot actually feel that way.

    • .

       I like limited editions as much as the next guy; but a law that disallows other fans from being able to purchase the item in such high demand seems ridiculous. Is the law REALLY meant to make limited editions that much more scarce and valuable? Why would such a legal thing have been able to be passed as it doesn’t protect buyers in this case, it does more harm.

      The law probably was meant to protect consumers so that you don’t falsely advertise something as limited and then have it not be limited at all…and as long as they stop making more after its actual release that should be a ‘limited’ quantity. It just seems sad that such dedicated fans have to miss out.

      • British_Otaku

        Well at least in the case of a console or game system, you are only missing a design choice and not a portion of a game. It is never going to be possible to infinitely release a limited edition just to satisfy demand from those who love their Zelda and weren’t into the 3DS back when the bundle came out.

        You will just have to dig around or be around from the beginning. If not, it is the same game, just a different “feeling” when you have the system.

      • Ace Anderson

        The law makes sense. There was a certain level of limitedness advertised, so it needs to fit that level of limitedness, you see. If I buy a limited 3ds knowing it’ll be worth, like, $2,000 when it’s sold out, but it actually ends up being worth $1,900 or whatever because they made more of it, then I lost money and the product was falsely advertised.

        In general, it’s a very good idea to make things impossible to falsely advertise, and it’s a brilliant system. I don’t think this should be an exception. They said it was a limited time offer, they have to stick to their guns.

  • Finally, the government steps into the industry and makes a sensible decision.

  • Wish they had that law in the US. I saw some EA games that said “limited edition” but i couldn’t see what was so limited about it, especially when there was a ton of copies in the bargain bin.

    • Luna Kazemaru

      When you see limited editions of games still in store most of the times thats because the dev over shot it for copies or people didn’t pick up their pre-orderes.

  • I guess that’s the point of a limited edition.  Can’t just keep pumping out more because some people are upset they didn’t get one.  It would be unfair to the ones who did manage to get one, and defeat the purpose of it being limited.  They need to call the “Collector’s Edition” instead.  That way they can just keep pumping them out if it turns out demand is high for the product.

    • Jirin

      If you’re buying it just because you think the lack of quantity will cause the resale price to be higher and not because you actually want to use the product, you don’t deserve it.

  • DuskSharkEX

    I want to buy this blue 3DS so badly…

    • Testsubject909

      Get ready to see it on Ebay for 2000$

  • revenent hell

    I lol’d at the server crash..I guess they didnt quite realize the love for Fire Emblem?(I want the blue one to,to bad its region locked or I would have boought it myself) I agree with the colectors addition coment,Call it that and not a limited edition and  if it sells well this problem wont be run in to again…hopefully

  • Jirin

    There’s actually a law in Japan aimed specifically to keep collectibles as collectibles?

    In a capitalist country, somebody actually drafted a law to legally mandate that supply shortages remain supply shortages?

    • revenent hell

      I think its more akin to if its stated to be limited single run of something thats exactly what it’ll be. Like “Buy this limited run of crystal core candy it wont be manufactured after whatever whatever whatever” then people buy it and a month down the road its being sold again because it sold well orriginally because it was a limited edition therefor its not a limited run thing so I kind of get the premis of the law but I still think its a lil stupid.

  • The best kind of surprise: “Gosh, we didn’t expect everyone to want to give us their money so badly!”

  • Mrgrgr and Unacceptable World

    Seeing that 3dsxl is coming, I cant see this le to come here lol when this game is released on the west.

    Well hoped that they will ve able to come out with a new 3dsxl fe le there.^^

  • Me: “Looks at wallet and smiles”

    Wallet: “No”

    Me: “Aww” (Sadface)

    • RX79V

      Even if your wallet smiles back, you still need the server’s approval to get this baby. 
      I tried to order this many times (until the last batch of preorder) and the amount of server error is just ridiculous. You can’t even load the main page properly. 

  • Jugiatsu

    So we COULD theoretically get a 3DSXL version of this couldn’t we?  Right guys?………..guys?

  • Nikolai Sumcad

    It’s too bad. That 3DS really is sexy.

    And dat law. That pretty much clears it up to me how their limited editions go around there. Informative article is informative.

  • Tom_Phoenix

    Well, if they can’t rerelease this bundle, then hopefully they can at least make Cobalt Blue available as a standard colour for the 3DS/3DS XL.

  • Misurino

    He didn’t expect It… Stop kidding Iwata! One month before the game came out in japan, the preorder were sold out almost EVERYWHERE in Tokyo. And one week before, the special edition was sold out on their website, without mentioning that the site was crashing everytime you tried to open the page!

    • Ethan_Twain

      Nintendo figured out that there was exceptional demand for this product the same time everyone else did, yourself included. They saw all those same signs.  Trouble is, just knowing that there’s an excess of demand doesn’t mean anything if there isn’t enough time to produce additional units before launch.  And since in Japan they can’t re-launch it because it was a limited edition, they were kinda stuck.

  • Jesse Thompson

    I am required to say…Nintendo, stopping trying to cash in on the console re-releasing in this or that version, or this or that size, or even a damn peripheral that requires batteries?  (Hello!  Are we in the 1990’s?!)  Release some good, quality games if you want to make money on the 3DS…

    • ThunderGod_Cid

      Well, they ARE making quality games for the 3DS and they ARE selling.
      These “re-releases” and versions aren’t totally “new” pieces of hardware, and yet according to this and other articles about other “limited edition” 3DSs, those units seems to be selling too, sooooooooo……your point being?

  • XiaomuArisu

    And they didnt announce the game in the E3….Dont they trust there own games anymore?

  • Göran Isacson

    A pretty interesting law- does anything like that exist in the US or anywhere in Europe? Because I sure don’t think it exists here in Sweden.

  • Mago Iichi

    It’s not illegal to reopen preorders in America hehehehe

  • Levin_Scorpius

    That’s… a pretty stupid law. What supposedly beneficial thing is it suppose to serve? I mean if it’s suppose to stop people from blatantly lying about their product, then that’s all fine and dandy, but when stuff like this happens you think someone with a bit of common sense would attempt to revise the law.

    But then again these are politicians you are dealing with so expecting them to actually do halfway decent things on their own is generally a fool’s wish.

    • Sadly common sense is not always common ( u.u)

  • That casing looks hawt. Do want!! (✿❛◡❛)ノ

  • Sardorim

    Easy fix, announce a different colored Bundle with slightly different art. That’ll get around the law!

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