Nippon Ichi And Idea Factory Partner For Licensing & Consulting Company Preapp

By Spencer . August 27, 2012 . 2:25am

preappHaru Akenaga was the president of NIS America since the North American subsidiary opened in 2003. He left in June to start a new company called Preapp which does consulting work and licensing for overseas projects. Preapp also handles e-commerce and retail import/exports.


Idea Factory and Nippon Ichi have stakes in Preapp, which opened on July 2. Preapp’s headquarters is in Yokohama, which makes Arc System Works their neighbor.

Read more stories about & on Siliconera.

  • Learii

    what this mean?

  • Go2hell66

    thats nice

  • neocatzon

    What’s this company do?

    • “Preapp which does consulting work and licensing for overseas projects. Preapp also handles e-commerce and retail import/exports.” jeez read the article.

      • neocatzon

        I read it, but I still don’t understand the “consulting work” part, what kind of project they’ll do the licensing, what do they mean by “handles” e-commerce. Well, 2 words: “explain further” just like the post above me. 

  • Tenno Seremel

    Explain further.

  • Stranger On The Road

    my first thought that the new company will help western companies in licensing Japanese games. The same way anime companies sometime license their anime through an intermediate company.

    hopefully this will mean easier time on licensing negotiations. And perhaps a chance to getting some console VN deals.

  • Ladius

    So this company should work as a localization facilitator, uh? Sounds awesome, and really useful considering Akenaga has an extensive background in the US localization industry when most niche Japanese developers are pretty clueless in that department.

    Not a surprise to see IF involved, considering how that company is one of the most progressive and forward thinking regarding this matter (aggressive partecipation to western events, incentives in form of low licensing costs, a dedicated Western employee specialized in keeping up contacts with their oversea partners, and so on).

  • SirRichard

    So presumably Preapp exists to advise on what projects would be worth licensing for the West, and helps lessen the strain on companies trying to get them out there. Sounds like it has potential.

  • SetzerGabbiani

    I like the idea of this company.  If it can help facilitate more frequent localization as well as some marketing support for projects, it might be another great pipeline for niche titles that wouldn’t have a chance otherwise.

  • gquain

    this might help entire continents to be connected.
    many titles get lost in the floods of other popular titles and were never been able to be localized. Many foreign games might find their ways to our stores in the future with a PREAPP logo

  • Locklear93

    Hm.  Kind of sad he’s left NISA, but really, I’m behind anything that helps facilitate localization.  So many nightmare stories in the industry; if a company like this can help smooth that out, great.

  • RadShiro

    As long as they “consult” someone to localize Valkyria Chronicles 3, I’m all for it.

    • fenix7

      I totally agree!!! I almost want to import… but i don’t understand japanese…

    • DesmaX

      Or .hack//LINK

  • It makes sense for someone like Haru Akenaga to get behind a company like this, but I wonder where Idea Factory fits into it?

  • A company made for specifically helping games get localized!? You have my full support! =^_^=

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos