Let’s Visit Square Enix’s Tokyo Store And See Sephiroth

By Spencer . September 18, 2012 . 12:47pm

Square Enix has a shop in Tokyo where you can buy all kinds of Square Enix stuff and see Sephiroth sleeping in the floor. For those of you planning on visiting Japan, the address is 4-31-8 Yoyogi, Shibuya-ku. Oh, and you actually want to take a train to Shinjuku, not Shibuya, to get there.




Assuming you’re taking the Yamanote line or another JR train, leave Shinjuku station from the South entrance. Turn right and start walking on Koshu Kaido. If you pass the Odakyu railway you’re going in the correct direction.



A better landmark is the giant First Kitchen clock. You’ll pass this after walking for three minutes, if you’re going in the fight direction. Keep walking straight, it takes about 15 minutes to get there. When you see a glass pyramid on your left, cross the street. Yeah, I know this doesn’t look like a shopping area, but you’re almost there. When you see the intersection with “13” and “20” walk under the bridge. The Square Enix character goods store is at the next building, which also has Gameloft’s offices.


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Alright! We’ve arrived!

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There’s a lot of Dragon Quest stuff here, like an inflatable slime tower and Hawaiian slime t-shirts.

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Of course, Square Enix has Final Fantasy items, too, like a 25th anniversary Chocobo and a 26,000 yen ($331) Aerith statue. Not too many Kingdom Hearts souvenirs in comparison, though.


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Here’s Sephiroth slumbering in the Character Goods store until Square Enix needs him for another Final Fantasy VII game.



The upstairs level also has a collection of Final Fantasy and Kingdom Hearts jewelry. For professionals, there are Shinra Electric Power Company business card holders and lanyards.

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Wait! Is that Nathan Drake, Ryu, Batman, and Commander Shephard? Yes. Square Enix makes figures for other companies under their Play Arts Kai line.

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Even Lord of Vermilion has a tiny section in their character goods store.


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Did you do a double take when you saw Call of Duty: Modern Warfare 3? That’s not a mistake. Square Enix publishes Activision’s titles in Japan.



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  • I’m not going to take it, but I should mention that the link is messed up. Here’s the real one: [edited]

    Have fun! :3

    • Fixed! Although, apparently, the key was tried by NINE people? And not one single person mentioned that they used it…

      Edit: I’m gonna take it down. We’ll try this again later. The key won’t activate for anyone if so many people try to use it and the person that actually got it first doesn’t mention it. I edited your post, too, to take the link out, so no one’s confused. I hope that’s OK. :)

  • DuskSharkEX

    I want that Hawaiian slime shirt.

  • OatMatadoQuatro

    That Sephiroth is huge

    • Just Tim

      So huge that his legions of fangirls would try to steal the Sephiroth statue display, no? xD

  • 15 min of walk from Shinjuku station.

    The manager is very sympathic guy i often chat with.

    Unfortunately Square-Enix Showcase does not deserve many visits as a collector excepted for limited & exclusive releases or lotteries.

    If you don’t bother allow me to share the video i’ve made sometimes ago 


  • Paradox me

    It’s a good thing I’m poor, otherwise my house would be decorated wall-to-wall with slime merchandise.

  • GaiunxWolfenX

    XD it says that i can’t use the link i guess all have been used up already T.T well till next time i guess thx for the chance Ishaan and all siliconera staff 

  • Slimes <3

    I've always been partial to the jewlery in their online store, if I had cash, I'm sure I would have gotten something by now. That dissdia shirt, with all the weapons? That's freaking sick and  I want it. 

  • CrimsonCerberus

    Is that all merchandise, or is some of it just for display? The online shop stopped selling some of that stuff a long time ago (the DoC necklace comes to mind). Man, now I have to go to Japan so I can get it…but at least I know where to go!

  • Gmoyajp

    i was there in 2003 and man thing’s have sure change since then. Sephy laying on that counter bed frame is awesome. 

    anyways hope to visit there next year to see my gf and visit SE store again.

  • creid8

    Hi, I’ll take one of everything, please.

  • Is there any TWEWY merch in there? :3

  • Belenger

    Play-arts, tormenting us with cheap made figures at premium price~

    Hmmmmm tasty, Lord of vermillion merchandize.

  • Damn, I have to get there somehow lol

  • Kevin Lor

    *BOOKMARK!** Hopefully just hopefully I can save enough for a vacation and to spend couple thousands there lol

  • Alphabet Soup

    We visited in 2010 and took a picture of Sephiroth.  When we came back and offered people some of the pics we took while touring, the Sephy in the floor was the one most requested.  LOL  It was a pretty neat store, though.

  • Covnam

    Went there in 2008, looks even better then I remember it. It sure was a pain finding it though, luckily a friendly local helped us :)
    Picked up a soundtrack for Chrono Trigger, a final fantasy keychain and some other items. Easy place to spend a log of money.

  • Mrgrgr and Unacceptable World

    HNGGHH!!! The Slime doll using a slime costume is really cute here.^_^

    And Chocobo and Dream Eater doll is also very cute too. HNGHHHHH!!!!^_^

  • I hope SquareEnix needs Sephiroth for another (Final Fantasy VII) or (Kingdom hearts) game soon.

  • LazuliteLiamz

    *added to things-to-do before I die*
    I’ll definitely go there with thick wallet when I go to Japan for TGS.. someday..

  • Zero Shift

    I want that Dissidia Duodecim shirt!

  • Amazing, just amazing.

  • I went there today and unfortunally its not there anymore. He building is still there, but only for he staff, if u wanna se he shop u hafe to gk tl another adress that is very far from there. U hae tonget out at the higashi-shjnjuko station and exit on the A3 to get there, its a small oval shop and they dont have the sephirot there. But it still have lots of stuff and a bar where u can drink and eat.

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