Fire Emblem: Awakening DLC Sales In Japan Are Doing Well

By Ishaan . September 22, 2012 . 12:00pm

The CESA (Computer Entertainment Suppliers Association) is the group that organizes the Tokyo Game Show in Japan every year and represents the industry as a whole in the region. This year, CESA chairman, Shin Unozawa, discussed revenue from downloadable content and free-to-play software in his keynote at the show.


Among others, Unozawa highlighted one particular game of interest—Nintendo’s Fire Emblem: Awakening on the Nintendo 3DS, released in April—to illustrate the benefits of DLC revenue for companies. Unozawa joked that he coerced Nintendo president, Satoru Iwata, into giving him sales data relevant to his keynote.


First off, Unozawa revealed that over 75% of Nintendo 3DS owners in Japan have connected their device to the Internet. Back in January, Iwata, said that this number was 60%.


With regard to Fire Emblem: Awakening in particular, you may recall that Nintendo released the initial batch of DLC for the game for free. Marth, who was made available as a downloadable character alongside the game’s Japanese launch, was free to download until about a month after release. After the promotional period ended, his DLC pack was priced at 300 yen (about $4).


Following Awakening’s launch and the initial Marth DLC, Nintendo made several other additional missions and characters available for download as well, each one priced differently, in the months that followed. How did work out for them?


Pretty well, it turns out. Unozawa shared sales figures that showed that 1.2 million units of paid Fire Emblem: Awakening DLC have been sold thus far. These DLC sales have brought in revenue of 380 million yen (about $4.8 million).


Retail revenue from Fire Emblem: Awakening is about 2.4 billion yen ($30.6 million). DLC sales accounted for an additional 15% of revenue.


Sales slide courtesy Impress Watch.

Read more stories about & & on Siliconera.

  • SantiagodelosSantos

    Nintendo made about 5 million…on their first real game with paid DLC…in japan alone…this can’t end well.
    inb4 3DS downloads money!

    • Ladius

      It can end well if the game is full of contents even without dlcs, which is apparently the case with Fire Emblem Awakening. It’s the same with Disgaea games: they have tons of dlcs, but you can’t really be angry when the on-disc contents can be enjoyed for hundreds of hours.

      • SantiagodelosSantos

        No, Nintendo’s DLC plans actually sound pretty good. It doesn’t sound like they are going to abuse it, or hold back content from the consumer just to get extra money. But, seeing how much money they can get from dedicated fans (from my understanding the DLC is meant to appeal to fans of the series with cameos from characters from older games) imagine what they could do if they needed the money. Nintendo has yet to show any signs of doing this, but they now know they can and that they can make a ton of money in doing so. Well, i’m hoping for the best though. 

        • Ladius

          I trust them to be reasonable, in Fire Emblem Awakening’s case dlcs have been handled in a decent way since, as you said, they were meant mostly to please long-time fans of the franchise (or to introduce new fans to the heroes of past entries). Then again, the core game seems to be so great and complete I can’t really say anything against them expanding it using dlcs: this game has practically resurrected the series, and considering FE is one of my favourite franchises I couldn’t be happier.

  • epy

    OK Nintendo… easy now… keep driving straight…

  • Leon_Tekashi

    All I could say is don’t be the next EA and Capcom Nintendo.

  • kinda wish the DLC was a little better made, considering that most of the characters are really just reskins of the My Unit, and barely match who they are sold as.

    oh well, at least they’re all optional DLC, and not required

    • “… and barely match who they are sold as”

      Maybe because they were redrawn by famous chara designers (Kimihiko Fujisaka for instance).

      • キロ

        I think Jonathan means the in-game models, which I agree do not really look much like the character they are portraying. ^^ (Like how Krom looks like Krom in his in game model, someone like Ike doesn’t really look like Ike at all, but just the Hero model with blue hair and stuff!)

        I may be wrong though, I don’t want to put words into Jonathan’s mouth. ^^;

    • Ty Arnold

      The DLC is really worth it for the maps themselves moreso than the characters you get for completing them.

  • Ricewarrior

    Oh god, they tasted blood.

    • LynxAmali


      Okay. I laughed.
      Best post I’ve seen all week. 10/10

    • Ispheria

      i don’t get it. can someone explain this to me?
      like, is it a reference to something?

  • SirRichard

    I’m willing to bet that the first main Pokémon RPG on the 3DS will be able to fund a full HD game or three with its DLC alone, if this is any precedent. That is, if they adopt DLC for it at all (and they should, enough of those silly exclusive events).

    • Samurai_Heart

      Yep, I mean I get the event stuff they do, like Pokemon Tournuments but not everyone is able to go on time.
      I seriously hope the 3DS Pokemon uses Spotpass for event Pokemon, I mean at least a reminder of downloadable Pokemon; I missed out on the Black and White DLC Pokemon like Mewtwo, which was out only 2 weeks.
      I feel spotpass will really help, I mean it’s not like everyone goes on Pokemon sites daily waiting for the new download updates.

      • SirRichard

        Spotpass notices about new DLC, sure, but I’m mostly hoping they just flat out make it DLC, even free. Just stick it on the eShop and leave it there, not for a limited time or anything. That way, there’s no rush and no-one misses out. Sure, they won’t be as unique or special but it’d be a lot more convenient for the player.

        • Barrylocke89

          I feel what you mean. Legitimately trying to catch ’em all nowadays takes a LOT of work.

    • I think they’ll be a little more careful with Pokémon, if they even choose to have paid DLC at all. Pokémon is a franchise that’s played by people of all ages, but a significant portion of that audience is comprised of kids, so I don’t know if they’ll want to start charging the kiddies for extra content.

      Fire Emblem is targeted at an older demographic, and it’s a game with a much more “hardcore” audience, which is why I assume they were OK with it.

    • ParaChomp

      Nah, though I’d prefer DLC, I think it would be more profitable to make another version.

  • riceisnice

    Okay… When’s it coming over here?!

    • ronin4life

      Next year. Reggie accidentally revealed this at e3.

      Not sure about the dlc though…

      • AuraGuyChris

        Reggie didn’t accidentally reveal ANYTHING about this game at E3. Rather, he MENTIONED it in a Twitter comment.

        • ronin4life

          Nope. A couple of journalists approached him after the 3ds showcase and asked him about it. Thinking it had been confirmed there akready, he discussed it and spilled the beans. Afterwords, it was officially confirmed on the NOA Twitter.

          Gonna look for a link, but I’m pretty sure that’s about how it went down.

          Here it is:

          • William Carpenter

            It was actually my boy Jason Schreier who got him to mention it, but yeah, Kotaku all the same.

  • A healthy sign of things to come! I want this game so very badly!

    • $36598391

       I want the second DS Fire Emblem more then this crap

      • Good for you then.

      • Hraesvelgr

        Why? FE12 is an improvement over Shadow Dragon, but Awakening is leagues better and is widely considered by those that have actually played it to be at least one of the best in the series.

        • $36598391

           Fire Emblem DS 2 is the sequel to Shadow Dragon

          • Hraesvelgr

            Awakening is a better game, and there’s an upcoming translation patch for FE12, so it’s not as if it’s lost to the Japanese language.

          • $36598391


          • SteveThompson1

            I think I’d rather have awakening as-well rather than 12. I didn’t really like 11 as much as I thought I would. Plus 12 is a remake while 13 is a brand new game that is getting rave reviews overseas. I want 13.

  • thundergodCN

    Friend asks me what should I know about Fire Emblem before playing

    Me : YOLO

    • PreyMantis

      LOL Great use of that annoying abbreviation.

    • noob question
      Yolo is abbreviation of what?

  • Mrgrgr and Unacceptable World

    O.o Now now Nintendo. Slow a bit there.^_^ Don’t let Greed control you lol.^_^

  • Andrew Umukoro

    i almost forgot this game is coming to the us until i saw this article

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos