Xbox 360 Sells 750,000 Consoles During Black Friday Week In U.S.

By Ishaan . November 27, 2012 . 1:00pm

Xbox Live’s Larry Hryb has shared Black Friday sales figures for the Xbox 360 in the U.S. via his Major Nelson blog.


According to Hryb, the Xbox 360 sold 750,000 consoles in the U.S. alone during Black Friday week. That’s more than Black Friday week’s Wii U and Nintendo 3DS sales combined, and more than Wii and Nintendo DS sales combined as well.


Additionally, Xbox Live saw an uptick by 50% in subscriptions compared to the previous year’s Black Friday week. Hryb also reports a 43% increase in “U.S. entertainment application” hours logged into the service during Black Friday week, as compared to the same period last year.

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  • Not surprising, at all. The Microsoft brand is really popular in the US, so it makes sense that they managed to push in some 360s during that “shopping madness” holiday.

    • This is exactly what I thought. Microsoft doesn’t do nearly this well everywhere else. Sony is the brand for the EU, and it’s Sony and Nintendo going at it in Japan (right now Nintendo is doing well).
      edit: That, plus Halo 4’s recent release, more people are willing to buy one.

      • Oh yeah! Halo 4’s release also pushed some systems in the US territory during this holiday/season, that’s for sure.

  • ZEROthefirst

    Not surprised it sold considering how Microsoft drops the price during black friday quite a bit (last year they had the Kinect bundle for $199, which is $100 off from it’s usual price, not sure how much it is now though because I really couldn’t care less about the 360).

  • OmegaShenron

    “That’s more than Black Friday week’s Wii U and Nintendo 3DS sales combined, and more than Wii and Nintendo DS sales combined as well.Read more at ”

    You cant compare. Not even close

    the 360 did 300k in its first black friday compared to the ds, and ps2 did it flop? no

    And overall nintendo sold over a million units of hardware. better than any company will.

    • Who said anything about anything flopping? You’re reading into it a little too much. All the report does is highlight the success of the 360, not the failure of everything else.

      • Doesn’tmatter

        He’s just a butthurt Nintendo fan looking too hard into things, let it go Nintendo fanboy, and before you spout Microsoft fanboy, I don’t care for any system.

        • Knock it off. There’s no reason to start calling people names.

          • OmegaShenron

            hey you cant blame me for making a wrong assumption when 5 other sites actually did mean it

          • Not you, the other guy.

          • OmegaShenron

            I no

        • OmegaShenron

          dont use terms designed to troll people

          • Doesn’tmatter

            Don’t act like a raging fanboy then when the article clearly didn’t imply anything against Nintendo.

          • OK, banned.

      • OmegaShenron

        So when you say, thats more than?

        Thats not highlighting the failure of the less than? ( even though it isnt less)

        • No, it is not. Neither 3DS nor Wii U have had as much time to build up a significant library of games or features as the 360 has had.

          Furthermore, the Wii U costs significantly more than the 360 does. So, it isn’t surprising that the cheaper system with more games and features beat it out during a week where consumers at large are looking for the best deals they can find.

          • OmegaShenron

            then if that wasnt your intent I apologize.

  • MrSirFeatherFang

    I hear it was the Skylanders bundle that really help push the sales. Anyone know how much they cost? I know the 360 was a 4 GB one.
    I own a 360, but I actually don’t own many games for it :(

    • That wouldn’t surprise me in the least. Skylanders had a Wii bundle as well, and that also could have played a part in pushing Wii Black Friday sales. Both the Wii and 360 bundles for Skylanders were $150.

  • Juuu

    Wow, that’s a LOT. This, plus the Wii/DS sales numbers, makes me wonder….Do we need another console generation just yet? I mean, consumers seem to be taking to this one just fine, and even these older systems are getting crazy high sales. Is this just a sign of how good the deals are, how good the marketing is, or a sign that this gen is still alive and kicking? I know I’m in no hurry to purchase any successors to my current consoles, and I’ve got plenty of holes to fill in my libraries for all three….Anyone else? Even if I’m more of a Nintendo fan, congrats to Microsoft! They’re obviously doing something right. :P

    • The new console generation is primarily for developers and the “industry at large,” going by the events of the last year or so. Consumer spend has been tracking downward as far as hardware goes for a while now, and that’s something that new consoles will address.

      Meanwhile, on the developer front, new hardware is a good time to introduce new I.P., since that’s when it tends to stand out more.

      • Wake

        About that new IP.

        This is a bit out of the blue but, Hayao Miyazaki. He’s obviously this sort of visionary that’s capable of telling stories in a sort of unique way. You watch one of his creations and you can’t help but love his work. The last few movies he’s created had this more intimate setting, more downplayed in a way. As much as I love his work, I can’t help but feel that I want something more, just something more epic. I want Studio Ghibli to create something like a Princess Mononoke, Nausicaa or Howl’s Moving Castle again. Just something big. It’s the same feeling I have with Miyamoto. I’m excited for the next Pikmin and I’ll always love the buttery controls of a Mario game but Zelda has always been the game that makes me buy a that new Nintendo console. I’m excited for new IP’s but most of the new IP’s Nintendo has come up with are more contained, if that makes any sense. Basically, what I’m saying is I want Nintendo to create something in the vein of Zelda, in terms of scale. The adventure. The scope. But then again any new IP from Miyamoto will always make me giddy. Or they can just make a HD version of Majora’s Mask and I’ll shut up.

        • I feel like Nintendo in particular have had challenges—or perhaps they’ve been reluctant—creating new I.P. for dedicated gamers that sees mainstream success. All of their new I.P. has either been on the more casual side (The “Wii __” line of games or stuff like Style Savvy) or the incredibly niche side (Xenoblade, Disaster: Day of Crisis).

          I fully understand what you mean by wanting something more ambitious out of them. For me, personally, Zelda just doesn’t light a spark anymore. Like so many other games this gen, I kind of stopped caring about it because I grew up and Zelda didn’t grow up alongside me. Xenoblade helped fill that void a little.

          But the new I.P. problem is something that all publishers have been very vocal about. Take Assassin’s Creed, for instance. That was a major, major success for Ubisoft, and part of the reason is that they introduced it very early on at the start of this generation. The same goes for Mass Effect.

          Sony games, too. Uncharted really took off because it was so closely tied to the PS3. Meanwhile, Microsoft and Epic hit it big with Gears of War.

          I think that concept of saying, “This new game is representative of what this new-generation console can do” is something that gets gamers excited all by itself. The very first Assassin’s Creed isn’t a very good game, for instance, but having it be this shiny new “next-gen” product made gamers bite and gave Ubisoft the chance to build it into a polished series over the next few years. That’s what publishers miss. The chance to take a risk.

          (Sorry, I wasn’t sure if you wanted to pursue the Zelda discussion further, but if you do, I’d be glad to indulge.)

          • Wake

            I guess most of the publishers just settled. It’s unavoidable, the long life cycle of consoles was bound to have this “comfort” effect. Like you said, AC, ME, GoW, Uncharted were IP’s that were introduced early and with success. It’s easier to just stick to the established IP’s rather than creating something new. Although I just have to mention that seeing “The Last of Us” really put a smile on my face.

            I get what you’re saying about the effect of a new-generation console and that defining game publisher’s yearn for. You have both Sony and Microsoft who have these glut of games that define their generation. Then you have the Wii, which is defined by its motion controls rather than the games themselves. I want to see how it affects the Wii U when the new Playstation and Xbox arrives. I just hope third-party publishers don’t gloss over Nintendo due to more powerful tech.

          • I think it’s a given that most third-party publishers in the west are going to gloss over the Wii U unless Nintendo can manage to do a couple of things to change their mind:

            1. Emphasize the importance of the off-TV play.

            This feature is incredibly important and has the potential to be huge. It could very seriously extend the lifespan of the Wii U, should it become a big enough deal that publishers see an active demand for it across the industry.

            2. Lead the charge with the kinds of games third-parties make.

            The reason third-party publishers aren’t comfortable putting certain kinds of games on Nintendo platforms is because Nintendo themselves don’t make those kinds of games. This leads to the idea that people wouldn’t play those types of games on Nintendo platforms.

            Nintendo need to start showing publishers that they themselves are ready to invest in that market before they expect third-parties to make the same investment.

        • puchinri

          That’s an interesting comparison, and I think my thoughts on it also apply to Nintendo. The last movie that Hayao Miyazaki did a lot of work on himself was Ponyo, which to me, captured a lot of the magic of his older films (obviously though, it wasn’t as dark; I also enjoyed it more than Howl’s, and probably because it was more of an original work rather than based on an existing work). The last few Ghibli films were great, but they weren’t “Miyazaki” films, which says a lot.

          However, I think that as Miyazaki and Nintendo really help their younger creators grow and move forward (and work on more projects themselves in the same manner), we’ll start to see that same charm again.

      • Juuu

        I do agree, for sure, but I can’t help but wonder how long the consumers at large will continue to be captivated by the promise of the next big IP when, as you said, the “next gen” is for “developers and industry at large.” While I DO love new and shiny things, I worry for the path we’re headed down when the developers are locked in a race to get to the biggest and shiniest. While spending is down, there’s totally no lie about that, I wonder how much it will bop back up for new consoles. Of course, all we’ve got for now are just guesses until the next few years play out! c:

        Personally, I’d take new IP on a current console [The Last of Us in particular has me just giddy with glee], but I see your point on standing out. It is hard to make your mark if you’re overshadowed by sequels.

        • I think if publishers are smart, they should be able to off-set next-gen development costs to an extent. Many publishers already develop PC versions of their games, and assets are built at higher resolutions with higher levels of detail with the PC version in mind. These same assets are then scaled down for consoles.

          So, provided your game isn’t doing anything ground-breaking in terms of AI or physics or other complex calculations—and let’s face it; most games won’t—publishers should be okay to a certain degree. In fact, the new gen consoles could even make development easier if they’re easy to develop and optimize for.

          Of course, the question that has yet to be answered is whether or not the scale of these games will increase. That’s something that could will certainly lead to an increase in dev costs, and it’s something that every publisher should keep in mind, considering just how many studios have shut down this past generation.

          But yeah, it definitely is great to see Sony pushing new IP even this late in the console cycle. The Last of Us and Beyond: Two Souls both look interesting.

    • malek86

      These numbers are good, but they are decidedly down from last year (when it did around a million), and overall sales for all consoles have been in the gutter for the last eleven months. I guess new consoles are needed, if anything to reawaken consumers’ interest a bit.

  • ragingmerifes

    There has been lots of games for PS3 and Xbox 360, and since one of them is cheaper and has a better web service in the USA…

  • davidvinc

    I would buy one myself if it got more exclusive JRPGs. I really can’t justify buying the system just for Tales of Vesperia, Lost Odyssey and Blue Dragon. If just 2 or 3 more were released, I would buy the system.

    • Aoshi00

      I bought my Jpn 360 just for Lost Odyssey and Blue Dragon and they were totally worth it, now I have the most games on my 360 :) Too bad MS couldn’t continue to do more exclusive JRPGs.. but I love it for the shmups and VNs too.. and play all multiplatforms on it..

    • Nemesis_Dawn

      Well, I’ll tell you, as someone who bought it for those games (and Infinite Undiscovery) and then ended up having to buy a PS3, because all the exclusive JRPG’s came out for that, I wish those games had just come out on PS3 instead. I mean, owning both systems is cool sometimes. i get to play both The Witcher 2 and the Yakuza games, but for the most part, I play my PS3 more, and very rarely buy multiplatform games on my 360, since I just like the Dualshock better (pretty much the only one I can think of, off the top of my head, was the Mass Effect series, because it was dumb to play it on PS3 without ME1).

      • Except… those games wouldn’t even exist without Microsoft’s involvement. It’s quite apparent that there has been no single “go-to” system for JRPGs this gen for fans of the genre at large, unless you look to portables.

        As far as more mainstream players go, a lot of people swear by Blue Dragon and Lost Odyssey on the 360. Similarly, a lot of the more mainstream players also swear by Xenoblade and The Last Story on Wii.

        To a lesser extent, fans of NIS and Gust games swear by the PS3, since the Disgaea and Atelier series continued on there. In more recent years, Tales has returned to PS3 as well.

        Meanwhile, certain games like FFXIII and Resonance of Fate are multiplatform. It’s been a split all throughout this generation.

        • Nemesis_Dawn

          Believe me, as someone with both systems, who loved Lost Odyssey (Blue Dragon was pretty lame, though) the PS3 has a HUGE edge in JRPG’s. I know you tend to take every opportunity to speak against the PS3, but let’s be honest here. The output of NISA alone puts it ahead of the 360 by over a dozen exclusive games and let’s not even discuss the Wii in this. Having a total of four exclusive JRPG’s over its lifetime puts it below even the first year of the 360.

          Yes, portables are where the majority of the genre are, but a lot of us prefer playing longer games on HDTV’s to portable systems.

          I get that you personally don’t like something (I’ve also seen you incredibly dismissive of NISA, which leads me to wonder if it’s only because of how much they tend to favor Sony), but don’t let it cloud the facts. Between Sega, Namco, and NISA, there are almost 20 JRPG’s on the PS3 that aren’t available on the 360.

          • Who’s speaking against anything? I just said every system this gen has a more or less even split of mainstream JRPGs on it.

            If you’re trying to argue that NIS games are representative of the JRPG audience, then that particular statement I will disagree with, yes. NIS and Gust games aren’t representative of the JRPG audience at large at all, and this is evident by the way the games are received every time one of them is released in the U.S.

            I know people like to say U.S. reviewers are biased, hate Japanese games (etc. etc.) but the simple fact of the matter is that other JRPGs this generation have not fallen to the same complaints as many NIS games do. Lost Odyssey, Xenoblade, The Last Story, and Persona games to an extent all show that the “JRPG audience” prefer games with slightly more mature themes than the average NIS/Gust title.

            We’re not talking about which system has more JRPGs on it in total—more about which system has the most JRPGs that gamers at large actually care about. And the answer to that would be… none of them. It’s pretty much an even split among the three consoles (unless we were to count portables).

          • Nemesis_Dawn

            There hasn’t been a Persona game this entire generation, so I’m not sure why that’s getting brought up. Ports of the PS1/PS2 titles, yes, but only on portables, which are an entirely different animal.

            And I think you’re confusing “gamers at large” with the JRPG audience. Because if you want to say “gamers at large,” the only JRPG franchise they care about is Final Fantasy. For all the accolades Xenoblade got, it still didn’t outsell Tales of Graces F. And both of them combined didn’t do the numbers Final Fantasy XIII did. “Gamers at large” would prefer Call of Duty to Valkyria Chronicles or Last Story or Lost Odyssey.

            For those people who actually LIKE the genre, for those people who actually PREFER the genre, there is no home console that has the lineup like the PS3 has in that particular genre.

          • There hasn’t been a Persona game this entire generation, so I’m not sure why that’s getting brought up.

            I don’t think it matters whether the Persona games were on current-gen hardware or not at all. Persona 3 and 4 were released after the current hardware cycle began, which makes them part of “this generation” by virtue of the fact that they were released alongside other current games in the genre in the exact same market circumstances.

            And I think you’re confusing “gamers at large” with the JRPG audience. Because if you want to say “gamers at large,” the only JRPG franchise they care about is Final Fantasy.

            Untrue, in my opinion. Final Fantasy is gamers at large, yes. Other JRPGs are not. Just like how Pokémon cannot be fairly categorized as “merely a JRPG”. Final Fantasy is an important part of bringing in the JRPG audience, yes, but it is not the only game representative of it, especially after Final Fantasy XIII.

            By “JRPG fans at large,” I meant exactly that. That audience, which grew up playing JRPGs during the PS1 and PS2 eras, has not been served throughout most of this generation. Lost Odyssey, Xenoblade, The Last Story, Persona and Radiant Historia are examples of games that have attempted to cater to this audience, and succeeded to varying degrees.

            However, since none of these games achieved both critical and commercial acclaim, they cannot be held up as examples of games that helped push the genre forward in the west. However, they did try, and that alone is saying something, since most JRPGs don’t even try. These games were, at the very least, rewarded for trying with critical acclaim. The games you pointed to were not.

            For all the accolades Xenoblade got, it still didn’t outsell Tales of Graces F.

            I say this over and over again to people that partake in discussions, so I’ll say the same thing here—saying X sold better than Y is pointless without the actual figures to back it up. If you’re basing this on the fact that Xenoblade didn’t chart on the NPDs (neither did Tales of Graces for that matter), it’s because the game was released exclusively through GameStop and its sales figures were not made available to the NPD Group for tracking.

            The games you’re talking about on the PS3 (NIS and Gust games) appeal to a small fraction of players. In fact, these games face an uphill battle right from the retail level, because retailers are wary of stocking anime-esque games in the first place. Furthermore, when they are released, they’re often met with several complaints on the critical level.

            This is why they aren’t and can never be representative of the “JRPG audience at large”. They’re simply too niche. Just because Siliconera covers them doesn’t necessarily make them “popular” even among our audience. We cover a lot of niche games and a lot of popular games as well, and people often fail to spot the differences between the two.

          • Personally, I don’t mind games from NIS or Gust, but I wouldn’t consider those particularly… impressively designed. For example, Disgaea games are really time-consuming, but 4 releases in and still lack features like quick-save to accomodate for the sake of convenience. And Gust… needs work with a lot of things beyond music and visual style.

    • KingGunblader

      I have the same issue. Now that the current generation is coming to an end and the price of the 360 will only go lower, I might pick one up to experience those games. But I agree that as far as JRPGs are concerned, the PS3 is easily the way to go.

    • Tails the Foxhound

      Vesperia is kinda bad anyways…ignore my Vesperia picture. Gameplay is fantastic, everything story related is horrible because of the main character, then again I have a seething hatred for this character so you may want a second opinion. You should check out Eternal Sonata though, it’s deathly slow on the uptake but I like it so far. Combat is nice.

      • Elvick

        I hated the gameplay. Judith was literally the only character that I had fun playing as. But I loved the story and characters right away. With Graces ƒ it was the opposite, loved the gameplay. Didn’t care for the characters at all until you get Pascal and things start to get more interesting.

        • Tianyu Wei

          I dont’ know which Vesperia you played… Cuz Vesperia PS3 *Complete* edition is easily the best Tales in this gen…

          • Elvick

            Wut… I never said which I thought was best. Just said that I hated the gameplay of every character, except Judith, always loved the story, art style, music, and characters personalities. Just hated their gameplay until Judith.

            And compared it to Graces ƒ because it was the opposite feeling with the gameplay, story and characters. Loved gameplay from the start, didn’t care much for the characters until Pascal, and the story took awhile before it got me interested.

            I don’t have a favorite this generation, since neither of them were a good fit right away in every category.

        • Tails the Foxhound

          REALLY? I could never get Judith to work for me, even after I had all her stuff unlocked and equipped. I just never understood her rhythm. Rita was my favorite battler and charcter (as evidenced by my picture).

          • Elvick

            *shrug* It was the only Tales where I didn’t enjoy playing, until I got her. Well… I don’t really enjoy playing Dawn of the New World… :/

            I’m glad I liked the characters and story, because otherwise I never would have even gotten that far into the game before giving up.

      • Locklear93

        Second opinion here: My sentiments are the opposite; I like Vesperia better than any other Tales game, entirely because of Yuri and Judith. Eternal Sonata on the other hand is one JRPG I couldn’t stomach. So… it’s probably all down to personal taste.

    • Elvick

      Thankfully, I had more than just JRPGs in mind when I bought it. Since I’ve always loved Halo. And I still love Rare’s games, aside from Kinect ones. And Perfect Dark Zero, which is mediocre. The rest though, boss. In my book anyway.

      And there’s some digital games that are only on 360 that I’m glad I had a 360 for. Like Splosion Man and Dust: An Elysian Tail.

      But at least you didn’t buy a 360 for those and then have the rather foolish notion that the 360 would just keep getting them. Like it seems too many did.

      Well, I guess I shouldn’t be thankful. Since I still feel bad for supporting the console. MS’s practices this generation were horrible.

      • Nemesis_Dawn

        Hey, the beginning of this gen, it really looked like Sony had dropped the ball so badly that there wouldn’t be a PS3 at this point. I didn’t think that there’d be so many great JRPG’s for the system by this time. Hell, I didn’t think there’d be any with how badly things looked.

        So, you can say it was foolish of me to buy a 360, thinking it’d keep getting JRPG’s, but at the time, it looked like the sensible thing to do. Sony didn’t even have any of their first party JRPG’s ready at the time. What were we supposed to think?

  • Sure is mad nintenyearolds

  • Göran Isacson

    Ha ha wow, and here I thought everyone who wanted one of the older generation had already got one… shows me what happens when you assume!

  • Godmars

    Keep feeling that gaming is getting away from it proper emphasis, which should be games. Not just quantity but quality. And every time sales numbers – general popularity – come up its like the wrong point is being focused on.

    • Locklear93

      I agree with you, but unfortunately, games are also an industry. Numbers matter. Without adequate sales, companies can’t put out the next game.

    • malek86

      Well, sales are interesting too, because games are a business first and foremost (we can’t just pretend to keep living in the 80’s and assume it should still be all about the passion of coding games in your garage).

      Since it’s a business, sales can be used to at least somewhat predict future trends, which in turns might help our purchase decisions.

  • drexxia

    call of duty kids also fell to the magic of black friday

  • Godmars

    Is everyone looking at this from a gaming, or consumer perspective. Because if you haven’t noticed they’re two different things.

    Or rather it the difference between a narrow and broad demographic. With what being good in terms of the the broad isn’t necessarily good for the narrow.

    • I think you’re looking at it from too extreme of a perspective. Just because something is popular doesn’t automatically mean it’s bad. Yes, the Xbox 360 and Halo and Call of Duty have led to first-person shooters being the most popular genre in the industry. You can like it or hate it, but popular products will always lead the way, and that’s a fact in every industry.

      (At least, I assume that’s what you were getting at.)

      However, what you’re ignoring is that, thanks to its success, the 360 has also provided a very viable space for a lot of other kinds of games and genres. Minecraft and a whole host of other indie games on Xbox Live Arcade. Third-person action games like Bayonetta and Devil May Cry. More niche games like Deadly Premonition. And those are just off the top of my head.

      The 360 has many, many merits. It’s an easy system to develop and optimize for. It has a solid online service that has been in development for many years and really hit its stride this generation. Microsoft, too, have gone out of their way many times to promote various kinds of games at their trade events like E3 and whatnot. You can’t ignore those things because they all contribute to development budgets, sales and other related matters.

      Success is a good thing. Without success and money and a viable market where different kinds of products can succeed, we would have a very boring games industry.

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