Square Enix To Focus On Smartphone Games As Part Of Future Strategy

By Ishaan . May 13, 2013 . 10:30am

Square Enix’s last fiscal year, ended March 31st, 2013, didn’t go well, with the publisher reporting that most of its games had underperformed relative to expectations and that the company had lost a significant amount of money due to restructuring and re-evaluating its products.


All of these issues together amounted to a net loss of 13,714 million yen, Square Enix reported in a set of financial slides published today. Additionally, the number of the company’s employees has increased from 3,424 to 3,782 over the past one year. In order to combat their losses, Square have three major strategies in mind:


1. Overhaul large-scale, long-term development


2. Target smart devices as a game platform.


3. Construct a product portfolio tailored to consumer tastes in respective served regions.


The slide below shows what Square Enix expect the mix of gaming platforms to look like for the next couple of years. Blue bars represent smart phone games, light blue bars represent tablets, and finally, the green bars represent console games.


Update: Slight edit. The slide above represents the mix of gaming platforms. We’ve edited our wording to convey this more clearly. Thanks to Operation Suzaku for bringing it to our attention.

Read more stories about & & on Siliconera.

  • Ferrick

    well poo… if that’s where they’re headed i guess i’d just not expect anything else from them other than versus and 14, sad to see when gaming goes to this direction indeed…

    • urbanscholar

      sad to see where a gaming company goes due to overly bad management practices

    • ronin4life

      I wouldn’t expect Versus personally…

      • Solomon_Kano

        Well, they promised an FF for E3 and, with LR already out there, a reappearance for Versus makes more sense than a whole other FF coming out of nowhere. Now whether or not it’s still called Versus, who knows, but I’d be more than willing to wager we’ll see it next month.

  • nitronite

    Just slightly optimistic

  • KH 3 only on smartphones…Sadly it is not that crazy

  • Niyari

    how exciting

  • hunterrnl

    Can we say * Game Over * ?

    • Marik78

      They restart at the last save point with half their money.

      • hunterrnl

        Oooo nice one :D

  • $29082171

    At least finish localizing Versus (finish it first), BD and Type-0 before you die out, Square.

    • Ferrick

      When Versus, BD and Type-0 is released, then you have my permission to die

      and now you’re reading this in bane’s voice

      • ShadowDivz

        the company’s CEO holds on to dear life with a spider’s thread. A group of fans who have kidnapped the ceo loom over his broken body and say….

      • TheExile285


    • Solomon_Kano

      Type-0’s not happening. It’s not. That ship has sailed.

      Nintendo’s publishing BD, so there’s nothing to worry about there. As for Versus… the day we miss a console FF game is the day Square Enix does a sequel to Ehrgeiz.

      • Neophoton

        You ninja’d me. :P

        • Solomon_Kano

          Great minds think alike? lol

          • Neophoton

            Fair do’s!

      • Anime10121

        Yep its almost like us Tales of fans that keep wishing for a Vesperia localization on PS3, its over, its done, it aint happening :(

        • TheExile285

          Except SE **** teased about Type-0 for like a year and a half.

          • Anime10121

            No they didn’t. I followed its dev scene rigorously and Square never gave a definitive answer on whether or not it was coming, much in the same way Namdai hasn’t given a definitive yes or no on Vesperia. The difference though, is one was Final Fantasy, so everyone, respected site or gamer, just kinda figured it was coming without a shadow of a doubt. It didn’t help that every other week there were “rumors” about its localization. But Square never confirmed a thing.

            If you’re referring to that one time in that Ultimania where they said they were working on a localization, that wasn’t confirming a release, it was just what it said, they were working on it. Considering those books are made eclusively for their Japanese fans (hence no ff Ultimania ever being localized), that info was not meant for us to know anyway. It was just them telling their Japanese fans what they’ve been up too. In North America, any time they were asked about Type 0, they were more than cautious with their words, never actually saying whether it would come to the west or not.

            I want Type 0 too. But it’s completely understandable why it didn’t release in the west. Piracy on the PSP would have killed its sales. It wouldn’t be worth the time and effort they usually put into a FF localization. Plus the low sales would have been “damaging” to the series. Remember this is coming after the train wreck that was XIV’s launch. Had the game come out and not sold at least a million copies, you’d have every major site in the west claiming how Final Fantasy’s lost its touch and how the”fantasies dead” (moreso than they are now) even if the game was received well critically and on a system known for its highly pirated software.

            I’d like to think they’d revisit it some day in the form of a remaster, but even if they did, the likelihood of it being localized now is slim. If it comes out for Vita, you’ll have people whining and saying how they won’t pay full price for a PSP game. If it came to PS3 you’d have people complaining that the graphics aren’t good enough for a standalone game so they need to pack another game in with it. They’ll complain, say they’ll wait for a price drop, which in turn leaves games on retail shelves, which then means retailers will have less faith in Final Fantasy games selling, thus making them order less copies of future entries, which harms the brand.

            So tldr; yeah sorry but Type 0 likely ain’t coming and you can blame PSP’s pirates. THIS is why I don’t support homebrew on systems period, cuz even if it starts as a way to unlock region lock or create programs, it never fails that some idiot opens the floodgates by makin tutorials on how to play “backup games”.

          • Maumac77

            For the record, Namco has given a definitive no to Tales of Vesperia a few weeks ago on their facebook page, although a lot of people disregard it >.>

          • Anime10121

            They did, you gotta link, just cuz I never saw any site report on it, well, wait, hold that thought, dont wanna see the link, itll probably make me feel bad :(

    • Neophoton

      It’s not even Square managing BDFF, it’s Nintendo. Nothing against Nintendo (if anything, I adore them for it), but it goes to show Square probably didn’t have that much confidence in it.

      As for Type-0, I wouldn’t hold my breath.

    • dragoon_slayer12

      And I bet you, when/if those games release, they will see profits like never before.

      Don’t get me wrong, I love XIII, but did it need 2 extensions (even though I want those more than I wanted any other FF to date). And XIII ended on a good note, did it really need two sequels, even though it’s Heralded as one of the worst FF by most fans (not me)?

  • Ardus

    So as far as console games go square is pretty much dead to us then?

  • KHSoraKeyBlade

    Before we all jump to conclusions…. nah who am I kidding this is a stupid move from SE again. I can see why they are doing it but eh…

    • Oh yeah, I cant wait to see all those smartphone games that are either bullocks or will never be released outside of Japan anyway!

      • JMaster3000


        • TheExile285

          That’s not funny, man :(

  • Solomon_Kano

    Construct a product portfolio tailored to consumer tastes in respective served regions.

    That sounds like less localizations to these ears. Well, more accurately, that seems to indicate more selective localizations buuuuut when you look at some of the titles they’ve already neglected to bring over, I’m taking that as less localizations.

    • Wait what

      Indeed, that part worries me much more than more smartphone games. We all came to Square for the JRPGs, I hope they remember this going forward. Not that I don’t love some of the other games they gave published (Tomb Raider, Deus Ex, etc.) but I’m sick of this whole “western world doesn’t want japanese stuff, they just like the call of duty and skyrims” attitude Japanese devs seem to have. Square Enix already pissed me off a few years back with the whole Nier thing.

      • Solomon_Kano

        I mean, I understand that thinking, since those games clearly sell more than theirs, but that doesn’t mean we all just want more of that. But, hey, nature of business and whatnot.

        And I don’t really see how bringing us less of games developed in a particular region because we aren’t in that region is going to drive profits up, but hopefully I’m interpreting this wrong to begin with.

        • ShadowDivz

          Maybe we will FINALLY gate FF type-0. As a digital release only of course.(I can play it on my vita!)

          • Solomon_Kano

            We’re never getting Type-0, bro. Let it go.

          • TheExile285


            *Cries inside*

          • kmantle


          • ShadowDivz

            But it looks so coool. I played the demo and was blown away. And god i want to know more about the characters.

          • Solomon_Kano

            Yea, the demos were awesome.

      • TheExile285

        SE makes RPGs?


      • echokanon

        whats wrong Nier? imo it was pretty good

        • Solomon_Kano

          S/he’s referring to how they changed it’s story for the west. In the Japanese (PS3) version it’s about a boy and his sister, but the western version was changed to be about a man and his daughter because some such about an older, more gruff character being more appealing to a western audience.

          • LightZero

            In particular case I’m glad. The story works a lot better as a father trying to save his daughter. It makes the game even less generic.

          • Solomon_Kano


      • Meily

        I’m already looking solely at Bandai Namco for my JRPG fix… Tales of Xillia, Tales of Graces f, Ni no Kuni, etc. I’m saying goodbye to Squeenix. Their recent cinematic ‘movie’ games just don’t sit well with me. :(

        • LightZero

          Good luck because Namdai are just as fickle. They care even less about the western fanbase than SE does. Not to mention they are pretty lazy.

          • Meily

            To be honest, I think Namco’s taking steps to improve that. I very much like the CE’s they’ve come out with recently for their games to generate interest in their JRPGs in the US and in Europe, though the whole Digital River thing was a real hit to their credibility. Point is, Namco’s really trying now to pull in a larger fanbase for their games. They’re starting out with the core fans, and expanding to include the casual gamers. Especially for the Tales JRPGs, they seem to be fielding interest in the series currently, if the interviews with Hideo Baba is any indication. I’d like to hope that bigger fanbase = stronger foothold for them to expand on the series’ localization.

            So yeah, I’m more inclined to root for Namco right now. To each their own though, I guess.

      • Amine Hsu Nekuchan

        I found that whole mess so offensive I still can’t bring myself to buy the game.

    • SiliconNooB

      They’ve decided that it’s more profitable to have Nintendo do all the work for them…

      • Solomon_Kano

        Sounds about right lol.

  • XYZ_JolteonZ980

    Thats an odd move considering mobile device leaders such as Blackberry’s CEO believe the tablet market will be dying in five years. Since I imagine there is some correlation between tablet and smartphone gaming, Square Enix is making a baffling move if they are truly decreasing focus on next gen consoles and pc.

    • Solomon_Kano

      > leaders

      > Blackberry


  • Anime10121

    So, before everyone jumps to bad conclusions, there doesnt seem to be a decrease in console development/expectations, there just wont be any growth. I too would prefer a bigger focus on consoles vs any other platform (ah who am i kidding I’d rather them focusing exclusively on consoles/handhelds) but as long as they dont decrease their console output to less than what it is now, which is admittedly low, it’ll be fine.

    • Ehren Rivers

      Actually, there IS slight growth in the consoles department. Checking the image with a single straight line placed atop the Console bar for 2015 reveals small, incremental steps up each year. The largest bump appears to be between 2012 and 2013, but it’s still there. :)

      • Anime10121

        Yeah, looks like youre right, had to blow up the pic to see it, but there does seem to be slight growth, but hey, as long as I get my Vs. XIII and my KH3, (oh and I’d also like my Ito’fied XV too) from the Japan side, I’ll be a happy camper :)

        • ShadowDivz

          Uh-oh he just mentioned versus! Brace for impact!

  • eilegz

    just when SE increased its portafolio with western titles and all of them are critically aclaim, now all of them its a failure and its getting shaft for more smartphones madness…

    Good luck SE hopefully at least i get a number FF thats all i want….

  • Revorse

    Damn. Damn. DAMN!!!

  • amagidyne

    My reaction to this news may be randomly selected when you buy a pack of three unrelated reactions for only 99 cents.

  • Rocket D

    I’m not a big fan of iSO games but I wish SE luck with their decision. I don’t agree with it but I hope they do make money so they can work on console games…

    If they REALLY want to make money I’d guess they would need to re-release some prime titles on the 3DS or Vita (or even the PS3 HD) and not the smart phones. Sure, smartphones are a better choice in terms of convenience (a person will more likely have a smart phone/tablet on them everywhere they go compared to a portable system) but I see a lot of fans appreciating system releases. I’d give SE all my money for an enhanced version of FFV and FFVI (much like FFIV’s PSP treatment) or The World Ends With You HD on the 3DS and/or Vita…

    I support SE but they really should try release more on systems. I really do think they’d make a lot more, with older fans at least, if they tried getting these ports on systems and fund making great new titles for systems as well. Still, I hope they can pick up from this choice so it can guarantee better decisions in the future.

  • benhofb

    I’d really rather not play Versus on an iPad, Squeenix.

    Meh… I get that the mobile market appeals to a bigger market, but technically speaking, isn’t their target audience is a smaller fraction of that? Do they honestly think that mothers and senior citizens are going to download $30 ports of Final Fantasy on their iPads/Pods/whatever?

    I’ve said it before and I’ll say it again, mobile gaming is not where it’s at. I hate touch screen controls, and my battery life sucks on my phone when I am constantly playing a game. Sure, it is a lot convenient than whipping out my Vita at school, but I would prefer tangible controls any day. Ugh square. Ugh.

    • JustThisOne

      But it is where it’s at though! Compared to a console game, the lower development costs of a mobile game mean they don’t have to sell as much to profit.

      Anyway, I’m not fond of mobile games either. But at least it doesn’t look like they plan on decreasing their output of console games.

    • tubers

      It’s a considerable future as a gaming platform..

      IDK where you live but where I do, I see plenty of children being weened with iOS devices at their homes and outside the house (iPads and iPhones).

      Maybe even Sony would “wake up” 3-4 years from now and make a Transforming Xperia Vita (removable side controllers).

      • They did try that with Xperia Play and botched it up royally.

        • tubers

          No they “haven’t” Did Xperia Play marry with PSN the way the VITA did?


          “IT” has never been done.

          • Solomon_Kano

            Well, with them putting out a Playstation app for smartphones that gives you access to PSN alongside the PS4 later this year, it’s doubtful they ever will. Why make a phone that does that specifically when they’ve got an app that lets any phone have access to PSN? Seems redundant.

          • tubers

            Tactile controls.

            I did not mean just accessing PSN.. I meant playing PSP and VITA games.. (Xperia play wasn’t like that.. and PSP emus at that time are far from perfect)

            Plus, as far as actual real time gaming goes.. (streaming on “second screens” according to Sony).. Doubt the latency will be perfectly stable.

          • Solomon_Kano

            Oh. In that case, yea, no that’s never happening.

  • 猫 黒

    Well, I guess Final Fantasy will finally be living up to its name…

  • Let’s hope that TWEWY 2 and Bravely Default 2 plans weren’t axed amidst their re-evaluation of games in Japan. At this rate, there’s no telling what Square management considers profitable.

    • Anime10121

      This! I hope they’re not at the point where they cancel new titles from critically acclaimed game series just because they’re not selling Final Fantasy numbers. TWEWY may not have set the world on fire sales wise, but it was one of the best new series (alongside Neir and probably Bravely Default too) to come outta Square.

      But all these reports from them seem to indicate that they only want the big selling titles now, and could care less for their smaller selling titles. Well, as long as they dont pull a Megaman Legends 3 scenario on me (announcing TWEWY2 almost a decade later, getting my hopes up and then crushing them, because they dont think itll make them enough money) I can deal i guess :(

    • Solomon_Kano

      TWEWY is possible, but I don’t see them scrapping BD. It did well for a new IP, it wouldn’t really be in their best interest to put that success to waste.

      • Lexaus_the_Alchemist

        I agree with BD 2. With the 3DS release and the social game, I think it’s doing well for a new IP and don’t see them stopping it any time soon.

      • Yeah, same here. If we’re optimistic, though, Nintendo will step in to save both projects, probably by offering to publish them in the West.

        They know what portable games were popular on DS in the West, and TWEWY2 and other major Square Enix RPGs were definitely among those.

        • Solomon_Kano

          That’s in the event that they’ve actually begun work on TWEWY2. One would expect it was at least in pre-production following Solo Remix, but you never know. If not, well, wouldn’t that be a fine place for Ninty to expand their collaborations to 3DS

          • Yeah, it would. And it looks like Nintendo are keeping their ears close to the ground, too, to see what kind of software people want on 3DS. Lucky for us; they’re the one publisher with the power to really make things happen in Japan.

          • Solomon_Kano

            Yea, I think if people didn’t get that before, Bayo 2 should’ve really shown that. They can resurrect the dead now, so TWEWY2 should be nothing lol.

            Also: I swear to Ramuh Squenix better call it The World Ends With Two. That’s just screaming to be written haha.

          • RablaAndrews

            TWEWY2 has been referred to several times by old staff. Ishimoto, the soundtrack composer, has probably been the strongest regarding that (Hell, I’ve personally talked to him about it on Twitter a few months ago)

            With the ‘NEW 7 DAYS’, New soundtrack work, and LIVE Remix still coming up in Japan on GREE, I think we’re safe there.

            As for BD, it did get that browser game Praying Brage. Square obviously see some potential in it.

          • Solomon_Kano

            Oh? Had no idea there were new tracks being done. Interesting. Well, guess TWEWY2 may happen after all.

          • RablaAndrews

            There’s been three new CDs since the original TWEWY, one before Solo Remix which features 4 remixes and a brand new song, “The World Ends With You”, that was called choBit Orchestra

            Then at Solo Remix’s release we had the 4th album “Crossover”, which featured the TWEWY remixes from KH3D, the three new songs from Solo Remix, The World Ends With You, a new Twister remix, and then the two Crossover songs (Twister and DTM).

            On the 19th on next month, the 5th album “Crossover ~ Tribute” is coming out, we already know there’s two new songs on it, “March On” and “Revelation”, plus an english version of March On. There’s another 12 songs on the tracklist yet to be revealed. You can listen to the new songs on the website: http://www.square-enix.co.jp/music/sem/page/subarashiki_cotb/

    • Lexaus_the_Alchemist

      I don’t know bout them being outright cancelled, but could some of those titles (especially TWEWY 2) be rolled into the “smartphone” category going forward? Not sure how the 1st one did on the recent iOS release, but they could put the sequel on phones, which does fall into their new direction (though, that would piss off a lot of fans).

    • Hound

      Took the power of the internet for me to realize that “TWEWY” is “The World Ends With You’s” acronym, so I am leaving this here to relieve the aches and pains of others.

    • Pockystix

      it would be downright disgusting if they cancelled BD2, considering that game surpassed expectations and has shown that the handheld division still knows how to make a good Final Fantasy game. . . on second though, they might just cancel it out of spite. No overshadowing Lightning!

  • Zypharium

    Well, Square Enix is already dead for me, since Final Fantasy 10 they have been making only stupid games. Final Fantasy 13 was just plain bad, and didn’t meet my expectations at all. Rather than to focus on smartphone games, they should release the FF 7 remake, that is secretly worked on. That would be a smart way to gain new fans and old, that Square Enix lost because of stupid games and decisions.

    • MLSabre

      “they should release the FF 7 remake”

      I died right here. xDD

  • Kenny Loh

    why square-enix???? WHY???

  • This is the saddest news that I could read today! WTF you’re doing Square-enix? If I’m not wrong YOU are the company that some months ago said that you’re focusing on console games and not on the damn mobile ones! Geez, I’m a huge fan of Square-enix, but I’m starting to lose my hopes on them T_T

    • JustThisOne

      Am I crazy, or has that been the exact opposite of what they’ve been saying for the past few months. >__> They’ve been talking about how mobile games sell well, and how the market will only continue to grow. They’ve also been talking about how console sales were not what they expected, and also where all their losses are coming from.

      I remember at some point that they’ve talked about streamlining development of console games, but I could be wrong.

  • Makira

    does square really get profit from their medicore mobile games with tons of DLC making them a overpriced mess.

    won’t surprise me if they suffer another big lose next year

  • lunarwhale

    So does this mean that they’re going to release non-broken, optimized versions of their games on Android in America, or do they actually just mean that they’re going to focus on iOS and neglect a huge fraction of the market because effort?

    I would be buying this “smart device” focus if they weren’t doing such a terrible job of it to begin with. Re-releasing games that were actually good can only be done so many times, and they’re certainly not spacing it out enough to make it profitable in the long term.

  • The 3rd topic regarding “respective regions” worries me more than the others. I REALLY DON’T want more amazing games as Type-0 to be japanese exclusive while ridiculous games as All the bravest are released worldwide. They’re wrong if they think the western market just want games with western design/story/focus. We’re in 2013, all the information are available to everyone through the internet. The western people knows a lot about Japan, the markets have their differences but both share similar aspects. I don’t see the point on all of it!

  • PABLO Rapetti Perez

    I wouldn’t mind more Android rpg from square. Loved dimensions even if the story felt a little forced. I would love a fully fledged phone rpg with the quality of story telling they can be able to give.

    On another non related note… I hope one day they develop a new Tactics Ogre or Final Fantasy Tactics. Those where the games…

  • ragingmerifes

    I thought the loss started because they decided to ditch gaming devices and started making games for mobile phones.

    • JustThisOne

      I could be wrong, but I thought that it came from developing expensive console games, which did not end up reaching sales expectations. I feel like there’s was probably some kind fund mismanagement going on within console development.

      Unless you’re talking waaay back when? In which case, I have no idea. :X

  • Mugen

    Wait what?? I thought that they said that they were moving away from the mobile platforms? Way to go back on your words SE.

  • Jack Frazee

    Looking forward to a War of the Lions release for Android so I finally can play it without lag, on Ouya.

    Beyond that… ehhhhhhhhhhhhhhh.

    • There’s a fanmade patch that works for the UMD release (no need to use ISOs) and removes both the stretching and the slowdown, if you still have your PSP.

  • Pokahontas McGuigan

    #1 should be make better ps3 games

  • DrakeClawfang

    They have learned absolutely nothing

  • Randy Marsh

    They didn’t listen, they didn’t listen!

  • 1) Start focusing more on Smartphone games

    2) Make your consumers hate you

    3) Profit

    …….Makes sense to me =P

    • ShadowDivz

      It does make sense, smartphones are our future overlords in disguise. Which is why everyone has one,because they will rule everyone.
      They are just trying to soften to blow, it facilitates our transition from owner to pet.

      • Yeah, but my consoles are getting lonely lol

      • Amagidyne

        I, for one, welcome our new smartphone overlords (ʘ‿ʘ)

        • ShadowDivz

          …there’s one right next to you isn’t there?

  • DuskSharkEX

    Does this mean more original smartphone games? I did like Final Fantasy Dimensions…

    • PABLO Rapetti Perez

      Lets hope yes… and I would like more of those more fledged out. Dimensions had a weak story and weak characters, even if the combat system was great. Now Im waiting for FF5 as it will make it to android next month I believe.

  • Hau To

    As long as they still have Final Fantasy Tactics 2 or A3 on mind in the near future, I’ll be ok.

    • Eric

      Ditto. I remember spending like 300 hours over 2 save files on tactics advanced 1. Quite a bit on A2 as well.

      • Jirin

        I spent a lot of my college free time doing ‘Single class challenges’ in FFTactics. That is, only use one class and only use abilities from that class. I finished all of them except Knight (Got to Balk II) and Calculator (Never beat Golagarond).

        I even bought Gameshark just so I could make Ramza female for Dancer, make my level 1 guys directly into Mimes, and take away Ramza’s personal abilities and growth chart for Squire.

        Probably logged 400-500 hours totally in that game.

  • sakusakusakura_nyo

    So basically we’ll never see another good stand alone Final Fantasy game.

  • esteban cartagena

    If SquareEnix decides to go the smarphone route and not include good games for XboxLIve or PSN/Vita thebn they can count me out. Been a long time Square supporter as well as Sony and for them to put their libaries of goddies in a Smartphone just because is the Trend for the masses lately and not care abou their fans then I will no longer support them.

  • SirRichard

    That’s a very hefty leap in smartphone games, even just going from 2013 to 2015. While I’m well aware that smartphone games are very profitable, I can’t help but feel that their core problem (expectations, my most favourite explanation for industry problems) is not only still raging away, it might actually end up taking an effect on their smartphone business a bit, especially given how heavily they intend to lean on it in the coming years.

  • “Square Enix is the pain in the neck”
    – Nobuo Uematsu

    • Testsubject909

      Oh? Where did that quote come from?

  • Sognatore

    nothing to say that hasn’t already been, didn’t they learn anything at all?

  • Istillduno

    R.I.P. Square, also why the hell do they say “smartphones” when they are blatently only focusing on IOS?

  • Joe Montague

    Jumping to bad conclusions jumping to bad conclusions

    Why Square-Enix? Granted a lot of your iOS games are some of the best on the app store, they’re nothing close to your console games. Why? Must we give up all hope now?

    • Testsubject909

      Cheaper to produce, higher revenue projection, most likely. It’s a math game.

  • Natat

    RIP Square


    You will be missed.

    • freezestar

      I liked the Dissidia series and the last one came out in 2011. Also the World Ends with You and Kingdom Hearts 3d.

      In negativeness, yay square enix will be now be continuing to make IOS remakes that cost to much and free to play games, that are free for a second.

    • Testsubject909

      You mean “You have been missed”

      As you point out. Squaresoft has been dead for a looong time…

  • Their future plan seems to be stick with the current one and transition to mobile markets. Sad.

  • SpecDotSign

    Final Fantasy XV confirmed for iOS with a low price of $3.99 for the first 30 minutes and an additional $100 for the rest of the game.

    • TiredOfMyOldUsername

      If 1 of your character die you have to rebuy them for 2$ each time or you can’t play them anymore.

      No more unlimited inventory, now you will have a very limited inventory space and you will have to pay to increase inventory.

      Strongest spells will have limited use, if you want more use then you will have to pay money.

      FFXV will work with energy, you will have 100 energies and every action in game will use energy, to recover energy you will have to pay money or wait 5min to recover 1 energy.

    • Testsubject909

      Still not as bad as the price for [email protected]

  • TheExile285

    Oh how the mighty have fallen…

    • Testsubject909

      Quite a long while ago.

  • epy

    There goes my hope for a proper remake of FFV. What a shame it would be if FFVI gets the same treatment.

  • Tincho D
  • Draparde

    I guess i should probably think about getting a smartphone…..

  • darkfox1


  • Aristides

    Wow if they hadn’t bought Eidos they would have been dead (if they had gone with the same strategy they’ve gone with so far) Square really needs to understand that they’re neglecting their fanbase. (Of course Eidos games do deserve their attention but these are two different fanbases )We want what made them profitable in the first place, RPGs! Games will never sell in the west if you don’t MAKE them >_>.

  • Eilanzer

    some time ago i predicted this strategy from SE and everyone here bash me… saying square would never get out of the console market….well…that´s it then…

    I miss squareSOFT Ç_Ç

  • Warboss Aohd

    at dis point, Eidos iz da only fing keepin’ dem afloat. Which iz pretty ironic, da only fing keepin’ a Japanese company afloat iz a Western Branch o’ da company.

  • Mugen

    Unfortunately, if this trend continues, I rather have a reputable developer(s) buy out SE’s IPs before it’s too late.

    • Testsubject909

      Parasite Eve…third birthday… to many it’s too late.

      Final Fantasy… 13/13-2… Many would say it’s too late…

      Secret of Mana… had an underwhelming PS2 game so again.

      Just saying…

  • Jirin

    No reason not to make smartphone games so long as they’re also making console games.

    The art for that FFV port looks horrible. The sprite art looks terrible and that picture looks nothing like her sprite or personality. If you’re going to downport games at least downport them beautifully, not hideously.

  • akiko_sakuraba

    I live in Japan, and I never play these piece of trash games… Wow, Square Enix. Just wow. If it didn’t work the first 4 times… WHAT MADE YOU THINK IT WOULD WORK A 5TH TIME?!

    • Testsubject909

      I can picture a business man going “But the chart says that the estimated projections are accurate!”

  • revenent hell

    This doesn’t surprise me in the least, especially with the sheer amount of phone games they have been releasing as of late. Most of my co workers play cell phone games but don’t play anything else. Them being “popular” I suppose would make any company focus on where they smell money, cheaper to make games, why not do it? At a cost a great deal cheaper than consoles and people playing on phones more…it just makes sense
    Though while they have a focus on phone games I seriously hope they also don’t forget console and handheld games.

    Personally it kind of irks me when game companies focus more on smartphone/iOS type games and ignore consoles. I have never played a game on my phone, which yes is my preference, and while I know these phone games have the potential to bring in a great deal of money its not really cool to ignore the people that contributed a hell of a lot of money to your company buy buying a console/handheld device to play your 60$ game.
    It just makes me bitter.
    Also I doubt that graph is correct by any means , Yes I do know its just an estimate really but I still think consoles would probably be a lot higher than they are portraying it.

  • Micheal Willis

    I’m okay with them making smart phone games, as long as they’re substantial experiences. Something like FFD, but with better writing.

  • chroma816

    Jesus, it’s like they do every goddamn move that’s actually the wrong one. Like, the head of the company looks at a list of “do’s and don’ts”, and does all of the don’ts.

    • Tom

      Like the head of the company is deliberately driving the company off the cliff.

  • LonelyGuardian

    bravely default was localized so there’s hope that other titles will make it outside from SE as well right? maybe? someday World Ends With You 2…ah probably not sadly…

  • Mrgrgr and Unacceptable World

    A sad day indeed.T_T I mean, don’t we just heard from S-E that they are going to focus more on gaming consoles recently? And now this??? Sad sad day.T_T

    • Testsubject909

      I’m not too affected.

      The entity known as Squaresoft that I enjoyed had long perished, and Squeenix did little to gain my trust.

      So I’m walking out of this one pretty much unscathed.

      • Mrgrgr and Unacceptable World

        That is lucky for you then.T_T I still enjoy tons of their games here. Dragon Quest series, Type-Zero, Upcoming Bravely Default, Thearhythm and of course the World Ends With You is all top quality game here.^_^
        If only they will release that Chocobo racing on 3DS.T_T

  • Adam Zaorski

    If they will focus on smartphones they will go down faster than the Titanic.

    I hope some good studios will pick up some skilled people from SE to make more fine RPGs.

  • Shariest


  • Tom

    It’s strange. At first SE was going face forward to smart devices. They saw the decline and they stated they are going to force the console market instead of mobile shit. Now they’re back to mobile again. The problem here is Square Enix itself, not the market or anything else. They make dumb decisions one after another.

  • Unlimax

    Oh the legendary Squaresoft … Where are you !

    • Testsubject909

      In the metaphysical graveyard for video game companies, right besides Enix.

  • Hawkspeed

    If only they gave us what we wanted in the first place they wouldn’t be losing so much money.

  • Chim_era

    For a company that did so well in the west a couple of years back they really are massive idiots with a deluded idea of western consumers.
    Of course these expectations mean less RPG’s, considering their past strategies that means 1 big multi console game with a lot of paid dlc’s and a sequel + some remastered past ones. And if were really lucky one game for the handhelds (again remanstered not counting). Top off all that with a buckload of overpaid apps and you have SE for the next three years :3

    And really? That much smartphones? In Japan maybe but here? NO WAY !!!
    I downloaded a lot of crappy game apps for my Ipod touch and the only one standing are the kairosoft games. The other ones are more FB rip-offs than not. However since I got an Ipad a lot of the rpg’s on iTunes are way more playable and worth my money (Lunar story really :D ) But SE are way pricier than others with a lot of crappy in game ***** !!!!

    Everyone here has wondered what they have been doing the past years. You would think they didn’t want to do just anything with their legacy. All the bravest is a prime example of the opposite. We have became money cows for SE and they wanna use our love for the series for their own benefit. Wich of course they entitled to, IF they deliver :p

    I can’t believe they screwing up matters this much for me but I know that if they realease FFIX I would buy it. (Not going for the remastered X’s. they were BORING). They made fabulous games and I would love to see them do so again.

  • Jeremiah Enrile

    Square Enix has gone MAD if they think this is the answer. Smartphone games?? Come on, it will never reach PC and console quality games that have “Depth” “Immersion” “Story” “graphics” and the “feeling” that you are playing a genuine game. I just had enough of this Mobile gaming Craze. Whats to stop people to “jailbreak” their devices and download their games for “free”. nice strategy Square nice strategy. They just need to do simple things, 1. finish and release versus 13, 2. kingdom hearts 3, 3. and FFF type 0 western localization. is that so hard?? I can see they released XIII-2 faster than we could comprehend. And now lightning returns!! Wow

  • Oh boy. I am so exci…ted.

  • Omikuji

    I think I know why they’ve gone this route. If you think about it, their large games that they have published so far (Tomb Raider, Sleeping Dogs, and Hitman) have not made the money that they needed back to make. The handhelds are less risky, and make them money. Meanwhile those big games under preform no matter how story driven or on either pc or consels.

    As much as everyone huffs and puffs about hey why aren’t you guys putting out games, they aren’t making any money. The phones have a larger audience, and probably easier to make compared to a triple A game.

    And… you know guess what. They don’t make games for fun, pretty sure 95% of the industry make games not for fun.

    • Testsubject909

      Those big games sold just fine.

      Their projections and expectations were simply way too high and unrealistic.

      • Omikuji

        Considering how much resource it takes to make those type of games of that quality they clearly didn’t meet the funding they needed.

        Why else would they focus more on smart phones? Out of laziness? Nah, there’s money there and they’re hoping on the wild west train to make back their coin they lost on a number of poor derision and their expectations aren’t filled.

  • From his interview on YouTube

  • tha_Chiller

    ewww Final Fantasy V looks horrible on the smartphone

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