Report: Sega Sammy Buys Atlus’ Parent Company, Index Holdings [Update]

By Sato . September 17, 2013 . 9:23pm


Earlier this summer, Index Corporation, the company that owns Persona and Shin Megami Tensei makers Atlus, filed for bankruptcy in Japan, in the wake of an outstanding debt of 2.45 billion yen. Since then, there have been around 20 companies that have expressed interest in bidding for Index Holdings, which recently concluded with Sega Sammy standing on top.


According to Japanese publication Nikkei, Sega will be acquiring the management of Index’s gaming business through the purchase of 14 billion yen, or roughly $141 million US dollars, which will be happening by November of this year. Afterwards, Sega Sammy will be taking over the management from Index, and will push forward to rebuilding it as part of their gaming business.


While Atlus will now be under Sega Sammy’s business management, their plans to release upcoming games such as Etrian Odyssey Untold: Millennium Girl in North America, will not be affected.


Update: Sega Sammy Holdings have provided the following update regarding the announcement from Nikkei: “Earlier today, according to the news media, it has been reported that we, Sega Sammy Holdings Inc., have acquired the business of Index Corporation. However, this is not something that our company has announced. That is all.”


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  • Kyle McDaniel

    Well my entire week is ruined.

    • xAtKx

      I think my entire year might be.

    • AlphaSixNine

      More like year

  • Nyxeth

    Welp there goes our chances of seeing Persona 5 in the west.

    • ShawnOtakuSomething

      We might…but with Sonic and his friends as leads

      • xAtKx

        I can see the Sonic personas already.

        • ShawnOtakuSomething

          Sonic:… forget that I’m way pass cool for that, Homing dash and light speed fights

          • ShadowDivz

            imagine they replace jack frost with sonic.

          • ShawnOtakuSomething

            do not give them ideas

          • Michael Connell

            One Persona 5’s main heroines will bear an uncanny resemblance to that princess character from Sonic ’06

    • Cazar

      You guys do realize that Atlus has their own North American localization division, Atlus USA, correct? If Sega truly acquired all of Index Corp’s holdings, then that would be included. So chill, I seriously doubt much is going to change for Atlus. And even if Atlus USA were dissolved, even Sega isn’t stupid enough to not bring over Persona.

  • get ready for a riot lol

  • Grape Monet

    Saw it coming. Not happy at all.

  • NLucafs

    I remember back when Atlus first went up for auction how we all joked that Sega buying Atlus would be the worst case scenario.

    Oh dear… Oooooohhhhhhh dear…

    • ShadowDivz

      That’s why this is so disturbing!

    • CrimsonalCore

      Not to mention, those thumbnails… “Atlus’ Parent Company Files For Bankruptcy Atlus” “Parent Company Index Holdings Under Investigation For Improper Bookkeeping” “Atlus’s Parent Company Index Holdings Is In Debt”

      My expression.

    • TheGioG

      Well… at least Atlus games still aren’t restricted to a specific company’s platforms, right? All that’s left to do is wait. Wait and hope to god that Atlus titles don’t remain in Japan only…

  • Guest

    Space Midnight Channel 5.

  • Blackikun

    Sega is one of the best option, so it´s good to hear ^^

    • Kyle McDaniel

      You’d only think that if you didn’t know Sega’s track record.

      • M’iau M’iaut

        If you are going to come and make stupid comments, lets not. Please note our rules and think before posting.

        • Rogerrmark

          He wasnt rude

          • M’iau M’iaut

            Project Diva shows that Sega is still plenty willing to take a chance in the West. Yakuza got 5 bites at the apple and one we missed had serious content concerns over Haruka.

          • Kyle McDaniel

            We had to BEG to get Diva F over here

  • DAT Bird From DAT Cage

    Nothing said in these comments will make any difference whatsoever. Just relax and hope for the future.

    At least in the short term things aren’t going to change much. 25th Anniversary titles will be localized.

    • ShadowDivz

      So we have to wait for something to be 25 years old to get it?

  • EmptyWarrior

    Really hoping they just let Atlus do their own thing.

    I’m also worried about what this means for Atlus USA, now.

    • Laer_HeiSeiRyuu

      They’re localizing Yakuza now lol

  • M’iau M’iaut

    Folks, keep things right here. Think before posting.

    • LaserVision

      Asking people here not to overreact is like asking the ocean to stop being wet.

  • Albert Calderon

    I hope everyone here has a 3DS.

    • Kyle McDaniel

      A JP 3DS at that

      • Laer_HeiSeiRyuu

        Are you still salty over them localizing the PS Vita Miku and not the 3DS one?

        • ShadowDivz

          The vita one isn’t localized. you mean PS3.

        • Kyle McDaniel

          No, I’m talking about their poor track record of localizing games.

  • Seta Soujiro

    Not bad as long as SEGA gives Atlus enough freedom for them to keep doing their magic.

    • Thatguy

      That was a good joke, thank you.

      • Ferrick

        you just had to be thatguy…

  • I’ll reserve judgement till after we see results

  • ShadowDivz

    I hope Sega knows a good blacksmith.

    Cause’ they’re gonna need one hell of a flame retardant shield for the crap they’ll get if they mess up SMT or Persona.

    • ShawnOtakuSomething

      what will happen to the SMT X FE game with Nintendo?

      • xAtKx

        Sonic will somehow get thrown in.

      • Pretty sure that’s still safe. Nintendo most likely was funding that game from the very start. The only way it wouldn’t have been released is if Sony bought Index/Atlus.

      • AuraGuyChris

        It’ll turn into Sonic X FE.


        • ShawnOtakuSomething

          no…..just no

  • Honestly, I’m sorta relieved. Yeah, Sega Sammy isn’t the BEST company in terms of localizations… but at least they have games in their interests, and it sounds like they’re restructuring things in the interest of core game production.

    Meanwhile, the other companies that were top bidder… One of them went on record to say that they wanted Index to be able to get into the smartphone/social game market. Which, given many gamers, is not a preferable option.

    My best case scenario is that Sega Sammy will let Atlus operate as Tecmo Koei is doing for Gust, and will allow Atlus to do their localization brunt work.

    • ShadowDivz

      “My best case scenario is that Sega Sammy will let Atlus operate as Tecmo Koei is doing for Gust”

      Which kinda makes me wish Tecmo Koei bought it.

      • M’iau M’iaut

        Tecmo already has its niche rpg series and folks have been plenty disappointed with where they have taken it lately. Shining Force aside, that is a hole which can be filled in Sega’s lineup.

        • ShadowDivz

          the dual audio thing isn’t that bad.
          And the stealth release was none to great either.

          But atleast someone brought over a vita title or two.
          Looks at vita version of project diva F.
          OH WAIT I DON’T HAVE IT!

          Seriously though, let’s see where this goes.

      • Yeah, but as far as I know? Tecmo Koei were not interested in bidding for them. Nor were… any other companies that people might’ve hoped for.

        Apparently there were like 20 companies interested in Index last I can find reported, with Sega Sammy at the top, while the other two I remember being reported were not associated with any company that people would’ve wanted, and wanted it due to the social game market.

        Realistically, Sega Sammy might’ve actually been our best bet.

    • X14

      Tecmo Koei haven’t exactly had the best run as far as localization for Gust works go. Atelier Ayesha was released dub only and Atelier Totori and Meruru plus both released digital only without a lot of the marketing NISA would do.

    • X14

      Tecmo Koei has already had it’s share of problems with the localization of the Atelier series. Dub only Ayesha, almost non-existent marketing for Totori and Meruru plus, digital only releases.

      Granted it is a release, but it’s not what the fans were getting from NISA, and there’s quite a lot of noise made over that.

      • They did, but it might be also why Escha and Logy are taking so long to get a localization announcement. Maybe they’re trying to work out the Japanese voice actor contracts in order to actually meet those demands. But that’s Atelier stuff.

        My point is more that Gust is still allowed to make games as they were currently, but also have access to engines and capabilities they didn’t have before. Which, in terms of development, is a win.

  • Buretsu

    Well, so much for ever getting Atlus games localized. RIP.

  • Just Tim

    All I ask of Sega Sammy is to NOT increase their Japan-ONLY backlog (read: releasing all their games) in the West, which they’re notorious for, even before the merger and let alone the Bernie Stolar days.

    It’s already painful enough these are part of them:

    –Puyo Puyo
    –Sakura Taisen
    –Shining Force
    –7th Dragon
    –Phantasy Star Online 2
    –Valkyria Chronicles 3

    • ShadowDivz

      Now add SMT and Persona!

    • eilegz


  • Michael Connell

    Anyone here besides me hoping we may see some sort of crossover between Yakuza and the Shin Megami Tensei series? Or maybe SMT and Sakura Taisen
    Anyway, here’s hoping Sega prove to be kind masters. I’m really hoping in the future we don’t see a retrospective on the Shin Megami Tensei series that can be basically summed up as “SMT was great…and then Sega happened!!”

    • Zero_Destiny

      Raidou was buds with the Yakuza, so I think we all know what that means. Shin Megami Tensei Devil Summoner: Raidou Kuzunoha vs. The Yakuza

    • Lynx

      Sakura Taisen is first and foremost owned by RED Entertainment. They don’t seem apt to led the series out to most crossovers like SRW. It’s pretty much dead at this point.

      It’s a miracle it got in PxZ.

      • M’iau M’iaut

        They’ve been a bit secret unknown fly in the ointment about the series coming over since the Saturn. They are most protective of that IP and how it gets handled.

  • I’m honestly just sad that this probably won’t change anything at all for Europeans. I was hoping for some actual recognition now, but with Sega I doubt it, especially if they actually leave Atlus wholly alone, including localization work.

    Might be just pessimistic, but I’d like to see some proof first, that it won’t end up like that~

  • AuraGuyChris

    Nice move, Atlus. You can now secretly take control over Sega from the sidelines until you own it completely.

  • Michael Connell

    Remember in Nocturne where Dante showed up? Does that mean in the next SMT game we may see Bayonetta?

    • AuraGuyChris

      Platinum doesn’t seem to work with Sega. Besides, wasn’t Sega just publishing the game until Nintendo took the reigns?

  • Suicunesol

    Darn it, we could have started a company called Atlus Fans Ltd. to begin a Kickstarter campaign to raise two-hundred million dollars to buy Atlas their freedom. It would have been the biggest campaign in Kickstarter history. Who knows–it could have succeeded!

    …in any case, I hope SMTxFire Emblem remains unaffected.

    • xAtKx

      Why weren’t we funding this!

    • Rogerrmark

      Although a joke,your ideia is genuinely fun :P
      Jokes are good after bad news of this size. :/

  • DivinePhoenix69

    Honestly i think people are kinda overeacting about this a bit. Yea Sega doesnt really have a good track record when it comes to localization, but i feel that its alittle too early to jump to conclusions. I say we just relax and not get so worked up over it.

    If anything this could be seen as a good thing, as Atlus could probably publish some Sega titles in the west ie VC3, the Yakuza series etc.

    • Akemi Homura

      I hadn’t really thought about this before, my first assumption was that Sega’s bad track record with localizations could drag Atlus down, but why can’t it go the other way? Maybe Atlus will help Sega with localizations.

      • supervamp

        Yeah all of the bad track record localiziation points have been with games that have bombed in sales so i don’t really see how it would

    • Slayven19

      You know what? I was about to flip but due to reasoning from a fella like you I’ll hold off on that. Thanks bro, this could have looked bad on my part :/.

    • Bossjoe

      Why didn’t I think of this??

      Oh, wait, PSO2…. ya now I remember!

    • TheGioG

      I hope you’re right about that… Sega can’t be so stubborn to not see the potential Atlus has in saving their franchises dormant in America. Just got to play the waiting game and hope for the best.

    • LaserVision

      Call me crazy, but if Sega can publish Hatsune Miku Project Diva F in English, I think they can do Persona 5…

      Ahh forget it…

      PANIC! PANICCCCCCCCCCCCK!! AHHHHHHHH!!!!! *lights hair on fire and runs into the streets screaming*

  • Lexaus_the_Alchemist

    I hope this means more opportunities for the development and localization of Sega’s IPs.

    No more titles left behind!


  • Michael Connell

    Well, at least this means if a Project X Zone 2 is ever made, we may see some Persona characters in the mix

  • Tristan Diaz

    I don’t know how to feel about this…But maybe Yakuza 5 will come West now? LOL.

  • Michael Connell

    So does this mean we can start flooding the request forums at Atlus for Yakuza 5 and Valkyria Chronicles 3?

  • ShawnOtakuSomething

    Make that SMTxFire EmblemxValkyria Chronicles pleas, If it still in the works

  • Lemon

    I think one of the prime reasons for everyone’s adverse reaction is our fear that this could potentially mean even higher localization barriers. I mean, I think everyone is still hoping/waiting for VCIII, SEGA.

  • Shadow Bloodedge

    Funny…I remember the article talking about SEGA SAMMY, rather than just SEGA. Sega Sammy owns Sega, in addition to Sammy (which makes Pachinko tables, for instance), and such. All owning Index will do is just add to their books to keep, as they usually leave companies they own to do as they please.

    What that means to us? Only slight changes in the copyright text on the bottom of our games’ title screens where needed.

    Persona 5? Any future Etrian Odyssey title? All those will just bear an added Sega Sammy copyright, in addition to the usual, OR they’ll just be copyrighted to ATLUS, depending on what will occur.

    My predictions have been wrong, but I based this off what I seen on the Sega side–Sega Sammy let them continue making Sonic games, thus I believe ATLUS can still get off on our tears.

    • This is really what I’m thinking is gonna happen, and it’s more likely that it will. It is noted though that they ARE actually restructuring Index itself (which was the parent company that owns Atlus).

      • Shadow Bloodedge

        My my…people need to be as optimistic as you!
        We must share our Etrian Odyssey IV Guild cards! (Don’t have one? Why not?)

        • Haha, honestly I really wanna get Etrian Odyssey sometime! IV and the new one that’s coming out (since it’s a retelling of the first game which WORKS FOR ME), but I have. So many other games I’ve had to buy recently. ;;

          I only wish people would be half as optimistic as I am though.

          • Shadow Bloodedge

            Aaaaaaaand I pay dearly for glossing over that. ^^ Kill me…anyway, GET ‘EM BOTH! You’ll enjoy immensely! (Dies from being too hyper. Comes back a week later.)

          • I’m looking forward to the both of them once I can get my hands on them! And no worries, at least you caught it after that. XD

          • Shadow Bloodedge

            Yup~ Once you got EO IV, shoot me a Tweet (@StarBreakersTW) and I’ll shoot ya my Guild Card. Note the chara on there can only be used when you beat the main portion of the game.

          • I’ll keep that in mind, thanks! Decided to go ahead and follow you on twitter so I remember to do so. :)

    • Solomon_Kano

      > I remember the article talking about SEGA SAMMY, rather than just SEGA.

      This is what’s most important, but I’m not sure if we should take this as people not reading before they panicked or not knowing the difference. Index/Atlus didn’t get absorbed into Sega, they’re now under Sega Sammy and, like Sega and Sammy before them, may continue on as their own entity under a collective banner once they’ve been restructured.

      Now, it’s also possible that the restructuring could siphon the Atlus staff off into Sega proper, but that’s not really necessary when Atlus has built a name for themselves as a brand under Index. There’s just as much — if not more, depending on where we’re talking — value in keeping the Atlus name alive despite a shared corporate heritage as there is in trying to make them part of the Sega brand.

      • DAT Bird From DAT Cage

        What about how that is worded? It says “Sega” not the “Company” has concluded a deal with Index.

        “Sega” refers to Sega Corporation whose subsidiary Sega Dream Corporation has concluded a deal with Atlus.

        So Sega Sammy (the Company) isn’t directly controlling Index but controlling it via Sega Corporation via Sega Dream Corporation.

        Does this spell doom?

        • Shady Shariest

          It spells head ache and confusion for most people -_O’

        • M’iau M’iaut

          No, it is how holding companies do business. Everything is separated into its own branch and given a strong measure of freedom. That way anything that happens to any one leg does little harm to the rest of the company.

          • DAT Bird From DAT Cage

            Can you be a bit more specific in this situation? It says Sega Dream Corp (subsidiary of Sega Corp) is directly controlling Index.

            Do you mean that this is just a type of structure but Index is actually a subsidiary of Sega Sammy that is given a certain degree of autonomy but just structured under Sega Corp on the books?

          • M’iau M’iaut

            You’ve got it. One giant pyramid. Sega Sammy is the holding entity at the top. Sega is one of several divisions which then breaks down through Sega Dream and from there likely Index/Atlus.

          • DAT Bird From DAT Cage

            So does this mean Index/Atlus is going to “listen to” Sega Corp? Or does Sega Sammy actually really give out the orders?

            Or is Index/Atlus kinda autonomous?

          • Shadow Bloodedge

            All it means is that Sega Sammy put it in a new subsidiary under Sega so they wouldn’t have to change their name–Sega’s their main gaming arm. Localization decisions Sega makes affect only games they make as Sega, as ATLUS have made clear earlier–remember: ATLUS USA is go-to #1 for any ATLUS title in ATLUS’s book. To make it short, let’s just say that for the forseeable future, it’s just a li’l bit of game company shift.

          • DAT Bird From DAT Cage

            You have calmed my heart. And calmed hearts of many others~

          • ronin4life

            Reffering to a business model as a “Pyramid” Doesn’t make it sound better…

        • Solomon_Kano

          Well, for those dreading Sega, possibly.

          As of this new information, Index is a wholly owned subsidiary of Sega itself, rather than Sega Sammy. So, yes, they are under control of the Sega everyone was thinking. Now, whether this translates to any real change for Atlus remains to be seen.

          Thanks for the new info.

          • DAT Bird From DAT Cage

            But what is the doom here that everyone is alleging?

            Is the doom the possibility that Persona and SMT will NOT be localized anymore?

            But how can they not be localized when it sold so well with an ever increasing install-base? Is this even a legitimate concern at all?

            What about Creative Assembly and Company of Heroes? They did very very well. Total War Rome 2 and CoH2 both sold very well and had awesome reviews.

            What could possibly go wrong with Sega acquiring Atlus?

          • Solomon_Kano

            Sega’s not localizing PSO2, Yakuza 5, and VC3 has earned them the ire of niche gamers at the moment and the fear (however irrational) is that they’ll just suddenly stop us from getting all Atlus games.

            Doesn’t make much sense, but that’s what it is: people are scared Sega’s lacking localizations will mean killing off Atlus’ localizations.

            > But how can they not be localized when it sold so well with an ever increasing install-base? Is this even a legitimate concern at all?

            While I don’t see Sega buying Atlus just to go “sales too low,” it is worth noting that good sales for Atlus aren’t exactly what companies of Sega’s size consider good. Atlus’ cost-effective work relative to their returns should keep all of their IP safe, but it isn’t inconceivable that Sega would see a series like Etrian Odyssey or some such as no longer being worth their time.

            So not all of the fear is irrational, but a lot of it is.

          • ronin4life

            I am not as worried about localization as just general quality here… Compaany of Heroes and Rome 2 didn’t have good launches even without the technical issues, and then there is Aliens…

            And rumors abound that Sega strong armed all these games into release before they were ready against the devs wishes.

          • Solomon_Kano

            I could see that being the case for CoH or Rome 2, but definitely not Aliens. I still have the issue of Game Informer it was announced in… 5 years ago. >_>

            If 5 years was still too soon, that game was probably never going to be good.

            Having not kept track of either CoH or Rome 2, if they ended up coming out half-baked because Sega wanted them out sooner, that may be a rather realistic fear.

            That said, I do think it’s worth noting that the games Sega’s said to be rushing out seem to be solely from their western IP. Games like Project Diva and Yakuza seem to have no such troubles, which leads me to believe the issue lay with Sega’s western arms rather than Japan, which would obviously keep Atlus’ titles safe.

          • Jeffrey Thrash

            It could also have something to do with the popularity of brands. If SEGA wanted to rush CoH2 or Rome 2, it would be because the originals were among the greatest strategy PC titles ever made, and fans of those titles would buy the sequels, regardless of the final outcome. Atlus, on the other hand, makes niche games, and any negative corporate changes to, say, Persona, could shrink an already humble fanbase, so it would not be worth SEGA’s time or money.

          • Solomon_Kano

            That’s a good point as well. Atlus’ niche is cultivated on a certain level of quality, even if it means they have to wait a while. Sega rushing their games out wouldn’t be in their best interest at all.

          • Iceneedles544

            Well most of SEGA’s choice on localizing these titles (VC3, Yakuza 5) seem to have been based on sells. VC2 didn’t sell, and the same happened to Phantasy Star Portable 2 Infinity, Portable 2 didn’t sell.

            As for PSO2, SEGA has never announced they have canceled the project to localize the game, they have only delayed the game. But fans refuse to understand that localization for MMO’s games can be time consuming as there are some new issues, that SEGA has to work out.

            Getting to the point, SEGA getting ATLUS’s name is nowhere near that of a bad thing, they are more than able to financially hold ATLUS, better than what other gaming companies, or anyone who even bid for Index would have been able to do..

          • Akaahn

            >So, yes, they are under control of the Sega
            Great, now we’ll never see a new SMT game outside of Japan.

    • totoro

      As someone who has no clue to what this might bring but is imagining something bad, I thank you for clearing this whole thing up for me.

    • MattDaemon

      I post your brilliant comment in other gaming website, I hope you don’t mind of it.

      • Shadow Bloodedge

        It’s fine–that kind of stuff needs to reach as many people as possible!

  • Pockystix

    Valkryia Chronicles 4 made by Atlus

    • Ethan_Twain

      I would settle for “localized by Atlus”. I mean, the complaint was never that SEGA was making bad games was it? Quite the opposite actually.

      • Arcana Wiz

        yeah, but the problem for sega isn’t to localize, they have a team for it, we wont see much games cayse Sega has a policy of dont localizing niche games.

  • Aaronrules380

    I was personally hoping Nintendo would buy Atlus, but hopefully the relationship between Nintendo and sega will let us still get SMT X FE. And hopefully localizations will continue as they always have

  • What a great day to be an Nintendo fans. Considering the relationship between SEGA and Nintendo, it should be clear by now that most of the Atlus game will release on Nintendo platform (As if it wasn’t already). Not to mention the success Ryu Ga Gotoku 1&2 HD for WiiU that brings too much money. Too Much!!! It literally brings diamond to SEGA and they must be very happy about it. I mean Nagoshi literally wear 10 rings when he announced RGG 1&2 HD For WiiU, he already know in advance that it’ll bring that much money it wasn’t even funny. This just seal the deal, it’s gonna be an awesome TGS for Nintendo fans when they announce Persona 5 to be on 3DS.

    • eilegz

      nintendo JAPANESE fan because with region locks and the time that sega takes to localize their own title that its not sonic its going to be worse

    • Oscar Alberto Abrego Suarez

      Yeah you are right, Nintendo will at least make sure that SMTxFE happen.

    • grayson gee

      You don’t understand corporations. Nobody does something out of the goodness of their heart. Sega did that deal because it would be beneficial for them on 3 games. Platinum is making Bayonetta 2 and made the Wonderful 101 because Nintendo funded and published both. I highly doubt the Wii U will be seeing many Atlus games aside from SMTxFE. 3DS could see alot however due to the massive install base.

    • Arcana Wiz

      LOL I cant tell if it’s sarcarsm or not….. but if not, please google the lastest 30 sega games and compare the plataforms

  • grayson gee

    -_- Welp, now the only thing I can expect from Atlus is SMT and Persona games. Everything else will be Japan only. Because we all know how good Sega is about localizing projects if it isn’t popular. (Sarcasm)

    • Oscar Alberto Abrego Suarez

      You mean Persona games, SMT will be pretty much dead. Or at least we wont be seeing any localization.

      • Zero_Destiny

        I doubt after years of creating an “Shin Megami Tensei” brand, that new management would throw it away on a whim.

        • Michael Connell

          No but they could to the brand what EA did to the Ultima series

          • Zero_Destiny

            That would be on the Japanese side of things, I doubt localizers would be making the games.

            I’ll be honest, and say, who is to know what may happen to the developers over at Atlus, but just as there are examples of new management hurting teams, there are cases of new management letting the team operate the same as always.

            Go ahead and worry if you want, but honestly no body knows what it could lead to, or if it will really lead to anything at all other then a new name on the box.

        • grayson gee

          I thought SMT IV did pretty good sales wise, but with Sega calling the shots now I doubt we’ll be seeing a SMT V outside of Japan. Or the spin-offs, and every other non-mainstream title Atlus has.

          • Zero_Destiny

            Well who knows, Sega Sammy obviously bought Atlus for a reason, not just for lulz or to prevent them from ever making games because they’re big meanies.

            In short, they saw something they thought was profitable from Atlus. And honestly outta all the niche publishers I would be least scared about Atlus USA, they’re a pretty well ran group, and have made good bank. Their games perform pretty well, I don’t think it’s really time yet to start worrying.

          • KuroNathan

            pessimist PoV here:

            Yeah Sega bought Atlus for the point of making a profit but they might take a look at Atlus USA sales for series and decide its not worth the time and effort and could get a higher RoI with the budget they’re giving atlus usa

          • M’iau M’iaut

            At least Dragons Crown and Persona would really make me doubt that, though. As regards the smaller titles, Atlus had backed off on the numbers of those long before the financial issues crept up.

          • KuroNathan

            Ultimately I have my doubts on Atlus remaining as it is either through more focus on the japanese market (securing its base) or through corporate meddling to appeal to a larger market (expanding its reach).

      • KuroNathan

        You should be scared more for Etrian Odyssey which is an incredibly niche series and only 6 years old with only ok sales numbers

        • Rogerrmark

          I kinda doubt SEGA would ever care for first person dungeon crawlers as well…getting Untold ASAP.

          • KuroNathan

            RIP EO, it was a fun six years…

  • eilegz

    sigh since its the same sega that its taking so much time to release pso, that didnt want to release newer yakuza games and valkyria chronicles i guess that atlus NICHE title will be affected too sigh what a bad day

  • DesmaX

    I’m neutral about this.

    If it somehow affects then, even though Sega is known for not publishing certain titles. I believe that Atlus don’t fall in that category.

  • Prungy

    I wonder if this means Atlus USA might get a shot at bringing over Sega titles.

    • TheExile285

      Dear god I hope so.

      • Learii

        me too

    • KuroNathan

      I’m going to be the party pooper and going to point out that its not due a lack of resources or talent that Sega isn’t bringing over games. Its Sega Japan’s lack of will to export games.

      So acquiring Atlus USA probably won’t change their corporate direction. If it does change its because they were planning on exporting games for a while

  • Warboss Aohd


  • Shinyhunter7

    As much as I want to scream “NOOOOOO”, I can see that it’s not the worst possible ending..

  • TWE

    When they start reassigning Atlus senior staff to mobile or “real word gaming” departments, THEN we should panic.

  • ThatBlackGuy

    Compared to the other companies who were in the bidding this is actually a good thing.

    • This is pretty much what I’m saying! Though I imagine people weren’t keep as close tabs on the main bidders as some might have done.

      • M’iau M’iaut

        Couldn’t get further than the front page of the Nikkei article. Do we know other suitors? Gung ho? Folks wanting to grab the anime IPs?


          Here, this is one of the companies I’ve been mentioning. And I quote from J Trust’s chief executive officer:

          “It’s a good idea to buy companies that do communication and application businesses for smartphones and tap their client bases to market our financial services”

          So pretty much, their focus was on Index’s smartphone game business. Nothing else. And if they bought Index, they would’ve gotten Atlus (and the other companies under Index) unless if someone swooped in to buy ONLY them.

          That’s why I’m relieved.

          Sadly, other than J Trust and I believe one other company that I can’t locate, either the other bidders were too low for news sites to care about, or they were anonymous bids.

          • M’iau M’iaut

            And that doesn’t even sound like they were after the mobile games, more the backbone and any software Index had to run said backbone. Clearly a company that would have been very bad for our interests.

          • Pretty much. And this was the one who was one of the highest bidders for a while. People should feel a bit more relieved.

            I mean, yeah, I know people didn’t really keep up with the news of this, since the biggest thing that WAS announced on sites was the “20 companies interested including Sega Sammy”, given how that was the only thing I could google search at all, but knowing what the highest alternative was…? I have a bit more hope right now.

          • M’iau M’iaut

            Did a double take when I saw the 20 billion number from them until I also noticed that the report has Sega (supposedly now :P) only getting the games side. Which would likely mean a bid for the anime side which puts the grand total over 20 billion.

          • If they even just got the games side, I’ll be happy.

            Though I do have to wonder how this’ll resolve. I doubt there would’ve been news from Nikkei if there wasn’t some truth to it, so there had to have been a leak somewhere. Maybe they were waiting for TGS? Or for November to roll around, which is when it was going to be official? Who knows right now.

            But yeah, there were some high bids going on for this. If Sega got the games side for 14 billion then that would make more sense, given the article.

          • M’iau M’iaut

            I am sure it is in some contract somewhere how the announcement was supposed to be made. Compared to the pennies on the dollar of the THQ liquidation, this does not appear to be a total fire sale.

          • Makes sense to me. Hopefully Nikkei breaking the news won’t screw things over, but I imagine at the most it’s just gonna result in denials until the time arrives and the article being taken down.

  • Surf

    Sonic as lv. 100 Wheel of Fortune persona in Persona 5. Make it happen

  • Roberto

    Could be worse

  • CuteKick

    So…How long until I can summon Sonic?

  • Solomon_Kano

    Sega Sammy is denying the Nikkei report about their purchase of Index/Atlus.

    • Something tells me things got leaked.

      • Solomon_Kano

        That was my thinking as well.

    • CudaBiro

      It would have made a great TGS announcement.

      • Solomon_Kano

        It would’ve. People always gotta post spoilers though :(

  • say it ssssssssssssssssssssay it

  • SetzerGabbiani

    Probably our best option to be quite honest. I’m interested to see what kind of SEGA references will be snuck into Atlus games and vice-versa.

  • CirnoLakes

    I’ve been told by many people that hte Sammy merger “ruined Sega”. I really have no idea what happened but I do love many of SEGA’s modern games. Their recent 3D games are some of their best, and their current modern offerings rival their Dreamcast days.

    Among many Japanese companies that have struggled in the modern video game industry, SEGA is one of the companies that recovered the best, in my opinion. They certainly had growing pains, and Sonic ’06 was a horrible decision. But they learned from it and have pulled through quite well.

    Considering the Nintendo vs. SEGA thing I’ve always been on the Nintendo side, I think that says a lot.

    That also being said, I am also certainly not without my worries. The ideas of what constitutes ‘fair use’ for SEGA are not proper and my respect for them is lessened by their take-down of lots of SEGA game commentary. They need to respect the people who promote their products more. And I fear for possible Persona and Shin Megami Tensei content takedowns. Among many other franchises and games.

  • brian

    Which companies were also bidding for them?

    • Bobby Jennings

      They never told us…they just said it was 20 companies

    • The main one that was mentioned was called J Trust. They pretty much like to buy up bankrupt-filed companies in order to expand, and their interests were in Index’s smartphone business– not even the games itself, but the software they had access to.

      I really remember one other company getting mentioned, but they basically were of the same smartphone interest. Other than that, the other companies were unmentioned and anonymous.

      • brian

        Well at least we have some history of a pretty big company (Tecmo/Koei) buying a mid-size developer (Gust) and keeping hands off.
        Then again they may axe some IPs, especially only modestly selling ones.

        • It depends on what they do, how restructuring Index will go, and how this Nikkei news leak (it’s really basically that) will go for them.

  • Saeed Al-Thumali

    I think some of you guys are overreacting, didn’t Atlus say themselves that this auction doesn’t have an effect on the games they plan on making? I’m pretty sure Atlus is going to do their own thing.

  • Guest

    Atlus still have planned releases and we don’t know the details about the acquisition yet so for now :)

    • CirnoLakes

      Oh, that picture is perfect.

      Don’cha know someone would have done that already.

    • ShawnOtakuSomething

      lol where did you get this?

      • Guest

        I made it myself :P

        • Awesome
          edit: added to tumblr with credit

          • Guest

            Wow, thanks, hope it’s useful :D

  • Ethan_Twain

    I think this is a good thing! SEGA has a pretty decent recent history with acquisitions don’t they? They haven’t ruined Creative Assembly, they haven’t ruined Relic. If they take a similarly liassez-faire approach to managing Atlus, then everyone wins.

    And actually, this would also mean that Atlus USA would have a crack at localizing select SEGA games now wouldn’t it? I mean, since they’re about to be part of SEGA and all SEGA employees, licensing fees for localization just won’t be applicable any more. I feel like titles like Valkyria Chronicles, Yakuza, and Seventh Dragon would fit Atlus’ profile and definitely be a step up from stuff like Gugnir, Growlanser IV, or Dragon’s Crown.

    Not saying any of those games are better than others mind, but I feel like the SEGA offerings have better sales potential and are of real consistent quality.

    I mean, what would have been preferable to this? What purchaser WOULDN’T have upset people?

    • CirnoLakes

      I think that’s a great point and Creative Assembly. Though there is a difference between Creative Assembly, a Western company that primarily makes games for PC. And Atlus, a Japanese company that makes games primarily for consoles.

      I choose to remain optimistic, though. This certainly seems like it was among the better possibilities out there.

  • CirnoLakes

    I’m just going to outline both some of the positives and the negatives I see in this.


    – SEGA has always been a PC friendly company. I was a console gamer in the 90s but am a PC gamer now, but Sonic CD was one of the few PC games I truly desired back in the 90s. I begged my parents for a copy of Sonic CD on the PC, but they never got me one.

    – SEGA’s PC support has only gotten better. To the point that their ports are legitimately as good as those of many Western developers. Billy Hatcher and Sonic Heroes, among many other titles are imperfect ports. But Sonic CD and Sonic Generations are absolutely flawless ports, and looks to be a continuing trend. As a PC gamer who loves Japanese games, SEGA have done massive amounts of things to make me happy by giving my platform of choice quality titles.

    – SEGA aren’t a “first party” company. They were when they were still in the console business. Which many of course miss. But now, having SEGA own them, means not only are they with a PC friendly company, but are with a company that leaves us with a lot of multiplatform certainty. If Sony owned them, then we would be able to get Atlus games from Sony, or so forth.

    – I was always a Nintendo kid. I’ve made no secret my Nintendo leanings of the video game industry, especially the early days. I did not like the SEGA Genesis, though I did like a couple games. The culture around the SEGA Genesis was a huge turnoff for me. Though I did really, really like the Sega Saturn(about the only SEGA system I really truly liked, the Dreamcast takes second place). The SEGA Genesis culture was aggressively American and hip. Which plummeted my interest the company for many years. And to be honest, still hasn’t recovered. With SEGA, there is a void of nostalgia that isn’t there.

    – However, I am growing to like SEGA more and more with every year. I loved Sonic games as a kid, and discovering franchises I missed out on like Phantasy Star, Ninja Princess, Sakura Wars, Shining and Puyo Puyo later was great. I am in love with the Puyo Puyo games. As well I gained a lot of love for SEGA when games like NiGHTs, Super Monkey Ball, Billy Hatcher, and Skies of Arcadia when they surfaced. As well as modern offerings like the Hatsune Miku Project Diva franchise. Having Atlus IP at their disposal will give me more reasons to like SEGA. And I want to like SEGA.

    – Like said earlier, I feel like SEGA is one of the companies that has risen out of the slump that modern gaming generations have caused the Japanese video game industry. They had some major downturns, with games like Sonic ’06 and other poor decisions. But they have recovered and they have learned. Sonic Generations, Sonic Colours, and Sonic and Sega All-Stars Racing are all great games, just to name a few. From a gameplay point of view, they are a company that you can trust today. I like being able to have that kind of esteem in the company buying out Atlus.

    – SEGA has a FANTASTIC record of including original Japanese content like voice work from their games. Almost all of their Sonic games that have voice acting have dual audio. As well as many other franchises. In fact in general SEGA have always been top notch in their language selection in games in general. You can’t get a company with a much better track record on this sort of thing than SEGA. While Atlus have had the strong tendency to stick us with dub only as the only option.


    – SEGA right now have a less than admirable track record concerning IP and fair use. Multiple people are complaining about this for good reason. And this could threaten the current state of Atlus content being posted on multiple sites like youtube.

    – SEGA is just as hesitant to localize certain Japanese content as many other companies. It took a very long time to simply get Project Diva f on Western shores. And I don’t think that Atlus is going to be any more likely to localize content under their wing.

    – I worry about downsizing and creative differences. Atlus is great the way they make games now and I wouldn’t want things to change at the hands of SEGA. I heard that the Sammy merger with SEGA led to a lot of downsizing. And I don’t pretend to understand the industry and whether SEGA would or could choose to downsize Atlus. But I wouldn’t want Atlus to lose any talent.

    And that’s it. I have far more positives to say about this than negatives. Though I do think some of the negatives can be pretty potent. I have had some negative things about SEGA and I’m sure some people wouldn’t appreciate some of my comments about the SEGA Genesis or early SEGA culture. But despite my heavy Nintendo leanings, I like to think of myself as fair and reasonable rather than bigoted. I have many reasons to both like and dislike SEGA as well as Nintendo.

    In any case, here’s to looking to the future.

    • ShinobiBrown

      Your experience with the early “Sega culture” is really irrelevant to the grand scheme of this issue. You only crippled yourself by letting the obnoxious fans ruin things for you. Not exactly sure why that was mentioned outside of exposing bias on your part. Sega and Nintendo are both on my “crap” list for different reasons. As for the possible positives and negatives:

      1) Atlus USA gets assimilated into Sega’s US branch, strengthening Sega’s overall east-west relations thanks to Atlus USA’s resources. This means more eastern games from Sega (Project Diva, Phantasy Star, etc.) seeing light in the west while we still enjoy Atlus games (aka good ending)

      2) Atlus USA gets the axe (since Sega already has a US branch they rarely use). Employees are laid off. Atlus’s once strong east-west relations are broken and they are put in the same position as Sega, rarely having their eastern games see light in the western market. (aka bad ending)

      • CirnoLakes

        So as an aside, now that your comment has been confirmed, or whatever.

        I’m definitely not talking about fans. And I’m certainly not “crippling myself” or crippled. My post is very clearly filled with support and praise for SEGA. Only rather negativity for the SEGA Genesis and that particular SEGA era.

        I also do play several SEGA Genesis games. Though only a very small handful of them actually appeal to me.

    • CirnoLakes


      Hah, so that’s why some people are downvoting my comment. I had a feeling that some people really didn’t appreciate my comments on the SEGA Genesis.

    • CirnoLakes


      Yes, my impressions on the SEGA Genesis were very poor. And I am entitled to those feelings. There were at a formative time during my childhood and they aren’t going away. I never said all of the positives were objective truths™, and lied completely out of my own subjective experience.

      Also, I said nothing of fans. My poor first impressions of them had everything to do with their marketing and advertising. And yes, these weigh into the personal positives and negatives for me. Because, for most people, where there will be positives and negatives in things like this will also be personal subjective. I also shared by “bias” by saying that this was a positive for me because I’m a PC gamer and SEGA has a good history of supporting
      the PC.

      This certainly isn’t the first time I’ve had this sort of conversation on about biases and preferences and so forth. I’ve been dogpiled by people telling me I’m a bigot for not wanting to play a first person shooter they thought was good. And told me I was forcing myself not to like “good games”. I’m sorry, but humans don’t work that way, most things are subjective. And what’s good or bad for most people is based upon subjective experience and personal preference. Almost everything in the video game world comes down to personal preference or “bias”. One wouldn’t have much to say about video games if one were to take their subjective biases out of the picture. As video games are an entertainment medium and of course subject to taste.

      Also, I’m not a machine. It’s not my job to report things in an objective fashion. I post on the internet to share my own subjective experiences and likes and dislikes AKA self expression.

      • ShinobiBrown

        Of course, you are free to be subjective. I’m just saying your bias for Nintendo is pretty irrelevant and not worth mentioning since it doesn’t really pertain to the topic of Sega buying Atlus. You are free to express it, but that doesn’t make it relevant to the topic, lol.

        • CirnoLakes

          I’d say that personal opinion is plenty relevant to the topic.

          How much people like this is probably highly dependent on how much they like SEGA as a company and for what reasons.

  • Wolfs_Rain

    I can’t wait to play Mara and Sonic at the Olympics

  • tubers

    Specifically, it says Sega Sammy wants to use Atlus’s assets effectively, including (but not limited to) Smartphone games.


    neogaf poster

    (not me)

  • ShinobiBrown

    This can either be good for Sega’s western market (and Atlus fans continue to get what they’ve been enjoying), or terrible for Atlus’s western market (and they join Sega’s western market in the “get neglected/sad life party”). Time will tell which route this takes.

  • artemisthemp

    Guess this means no psychical release of Persona 5 in EU (If they even bother bring the game to the West, because we all know how “small” a fan base Persona have in the West, just like Yakuza)

  • transferstudentx

    i guess its time for me to quit gaming… goodbuy atlus

  • malek86

    Well I don’t think that Persona for 3DS is gonna happen now. Sega has been pretty cold about supporting the 3DS, essentially giving it only Sonic games. On the plus side, SMT x FE should be safe. And on the even more plus side, now I guess Atlus has an european office! About time!

    • pomf

      Persona for 3ds never gonna happen anyway :>

  • Masa

    This is terrible news for us in the US and Europe, Sega only bring games over if there are huge numbers in sales. They already stopped Yakuza 5, Valkyria Chronicles 3 and Phantasy Star 2, oh man….this is a nightmare.

    • CudaBiro

      Why bring over games there’s not market for? I mean it’s one thing if it’s a new property, but if previous releases sell poorly and they’re not changing the formula too much, why would sequels sell better?

      • Masa

        never heard of Dynasty Warriors? The sales are abysmal over here but we keep getting them as KOEI still wants to provide for the small fanbase it has, they actually care for they’re fans…..Sega suck.

        • Brandonmkii

          They have to make money for Koei, or else they’d stop releasing them. The market for dynasty warriors is probably way bigger than the market for phantasy star and Yakuza.

          • eilegz

            i wont believe that…. seriously every single DW game it gets blasted and the critics kill it…. but koei still release it…. and some people enjoy it mostly the fans of that genre or the anime based on it but we are the minority….

  • Adam Zaorski


    No more Shin Megami Tensei Games in US/EU.

    I’m gonna get drunk today.

    • CirnoLakes

      You’re jumping to conclusions.

  • Dagobert


    There goes localized Atlus games. It was fun while it lasted. Bai.

    • Laer_HeiSeiRyuu

      Atlus better pray they dont underpreform

  • wat_wat

    Didn’t think they’d actually do it. Atlus makes fairly niche games. Thought it would be some non-video game relating banking or holding company. I’m..not sure what to think about this.

  • Herok♞

    You guys are really being stupid about this, I don’t think you would have wanted any other company to buy Index as a whole since Sega Sammy is already a holding company that means that more then just Atlus had value to them otherwise they would have just lapsed to the point where they were selling plain Atlus and jumped in then and let the rest of the assets die.
    If you get down to it any other company bought them it would be bad outright if it were first party(Nintendo or Sony ) then all the games would be exclusives from here on out not to mention Atlus hasn’t really done anything for Sony all gen. If some place like Square or bought them you would all be freaking out saying Oh MY God they are stuck making social games from now on(they already make Social games fyi) and I don’t think any of the people who are your supposed “Perfect fits” would have the money or need to buy Index out right. basically what I am saying is this a good move as long as its Handled properly and I know people would complain no matter who got them so this isn’t that bad in the long run.

  • MrTyrant

    Can i dream in the next Project x Zone with SMT characters? at least Raidou.

  • Arcana Wiz

    Gonna wait to see the results, just one question they also bought Atlus USA? if so maybe we will have more Sega games! or we can have less Atlus games…… only time will tell.

  • 657rod

    Everything will get sorted out ^^

  • Brandonmkii

    All this means is more money for Sega, which could lead to more localizations. Imagine Atlus USA doing localization work on some niche Sega games. Crazy stuff.

    • Arcana Wiz

      Sega already have a localizing team. We dont see their games here well, you know why.

      • Brandonmkii

        Because they don’t have the money to take unnecessary risks localizing niche games. This can’t do anything but help with that problem.

        • TrevHead

          SEGA has always had a problem in the past of massively overestimating how many copies each of their titles will sell, SEGA games always dive bomb to the bargain bins because of over supply.

          Altus on the otherhand does it the other way, short print runs which forces more gamers to buy near launch rather than wait until it hit’s the bargain bin like other niche games do.

          I hope that Altus doesn’t pick up that bad habit from SEGA because they’re screwed if they do.

          • Arcana Wiz

            isn not that atlus pick sega habits or not, they belongs to sega now, if sammy sega or sega telll them to not localize they cant localize.

          • TrevHead

            Yeah that’s what I meant, I was using a figure of speech.

        • Arcana Wiz

          actually, even before the money problem they didn’t localize the games, they already stated that they only bring games that they think it will turn to a profit…. and i dont see how atlus usa can help them if the problem is money, not localizing force.

  • Eilanzer

    Oh god…Sega…Now we need to pray for localizations all over again Ç_Ç

  • magicalfollower

    *Sigh* I’ve got a bad feeling about this…

  • Kami nii

    Even though I’m not exactly pissed at the acquisition , I’m a fan of persona series and SMT series, I just hope this time around SEGA will trust their Western fans cause with the acquisition of Atlus their fan base just increased don’t ditch us again for not localizing games! its a slap in the face for everyone who is wanting to play your games. Learn to trust your fans

  • enorka miho

    so… erm… Can I gey Yakuza 5 and VC3?? Or are you going to tell me that if P5 was ever to be birthed you are keeping it off the western market like what you did to the other tittles?!! Which I hope not.. God.. Now I am worried..

  • No more Mara in SMT games anymore…

  • SunOatBoatMatadorQuattro

    Imagine a Shin Megami Tensei focused on Sonic? You know, Sonic, speed, friendship, allies with super powers, romance, end of the world, godlike villains, taboos. Oh god it’s this!

  • sakusakusakura_nyo

    We’ll still be able to play Persona 5… just not in English ever.

  • Neppygear

    Anyone up for Shin Megami Tensei: Project RISETTE?

  • Alphabet Soup

    When it becomes possible, I would love to see some response from Atlus USA. (I know this just happened and they probably don’t even know how they’ll be affected.)

  • Just kinda glad they aren’t going out of business. So my feeling to this is:

  • mike dickson

    and this makers the end of persona im okay with this change i just hope to god that p5 isn’t release on phones then we are good sega now don’t fuck us now

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