Despite Missing Sales Target, Tomb Raider Was Eventually Profitable

By Ishaan . January 17, 2014 . 12:27pm

Despite failing to reach Square Enix’s lofty sales expectations in its first few weeks on store shelves, Tomb Raider did eventually break even—and then make profits—the game’s executive producer, Scot Amos, said to Eurogamer.

 

“By the end of last year – Tomb Raider is in the black,” Amos revealed. “We’ve crossed the line of profitability for the last-gen and PC versions.”

 

Square Enix hoped for Tomb Raider to sell in the range of 5-6 million copies in its first month on store shelves. Instead, the game “only” sold 3.4 million copies in its first month.

 

Amos says that, despite the game’s missed sales target, Square Enix are committed to Tomb Raider as a franchise. “Square Enix talks about it as a key franchise, so we’re very happy with where we’re at,” he stated.

 

A sequel to Tomb Raider is currently in development for PC and next-gen consoles. Meanwhile, an updated port, titled Tomb Raider: Definitive Edition, is in development for Xbox One and PlayStation 4.

 

Amos confirmed that this version of the game will, predictably, run at 30 frames-per-second. Previously, when asked, Crystal Dynamics were unwilling to commit to a higher framerate.


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  • ヴァルラシュ

    “Square Enix hoped for Tomb Raider to sell in the range of 5-6 million copies in its first month on store shelves” and there’s your problem, the sales expectations were completely absurd

    • Pyrotek85

      How many franchises even manage that?

      • subsamuel01

        The problem is that this game is a reboot so people don’t know what to expect, they should have never added that pointless multiplayer would have saved them a ton of money. They could have also lowered they’re sales expectations because of it.

        • Skode

          Anyone else get the impression the multiplayer was half in mind because of the western fans love of paying for map packs? Square Enix have really embraced DLC these last couple of years but truthfully games like TR should never have touched it – not like they cant make story dlc instead like theyve done for the series in the past.

      • Anewme…Again

        GTA and COD might be the only franchises that manage that much.

        • Pyrotek85

          Yeah I couldn’t think of any others either, especially not within their first month.

      • Slayven19

        Gears of war 3 tried to do the same thing and missed their sales target as well. They expected like 7 million in a week and only got 3 million.

    • DaiRaiOh

      Not even the first time they’ve done that. Whoever is coming up with these sales targets is either the biggest optimist I’ve seen or the biggest idiot.

  • TheExile285

    I’ll pick up the PS4 version whenever i get around to buying the system.

  • otakumike

    The trick is to pretend the game sold terrible so that gamers will get scared that SE will can TR, thus prompting said gamers to rush out and buy the game.

    Real clever SE, cash in pocket indeed.

    • LaserVision

      Pretty sure these numbers were intended for use by SE investors. I don’t think millions of people rush out to buy a game just because of articles by the games media.

      • Skode

        I dunno, you see enough people boldy declaring they will actually do the opposite of what you say based on a good review in games media. Likewise you see plenty not going near games because of a bad one… despite reviews always being nothing but one persons opinion.

    • TheExile285

      Lol

  • Frankie

    Also United Front Games is porting it to next gen Crystal is just supervising them.

  • Yorai Dragon

    This game was crazy awesome, and deserves it!

  • John Lawson

    Congrats Squenix, you are proving that alot of people will put graphics over gameplay. which is better people $15 for the game or $60 for the pretty Fraud edition? note that you get nothing new and both versions run at 30fps

  • KnifeAndFork

    This game supposedly cost 100 million to make (doesn’t look it though IMO) and thus “needed a sales amount of 5 to 10 million” to secure profit.

    That’s just ridiculous how inflated these game budgets have become.
    No wonder everyone ran to mobiles and handhelds

    • Arz

      I think they spend way too much budget to focus on cinematics instead of fun,exciting gameplay

      • Skode

        alas were talking about Square Enix who openly wear having great cinematics and top end graphics in their games as some sort of badge of honor.

  • malek86

    Considering that a lot of post-launch copies must have been sold for a pittance (the game was already down to $20 like one month after release!), I wonder how many copies it must have sold to reach profitability? Maybe more than 6 millions? It’s certainly easier to sell a lot of something when it’s cheap.

  • Neophoton

    I consider TR my surprise thrill of last year. I just wasn’t expecting to enjoy it to the extent that I did, and I’m contemplating on picking up the PS4 port, even if I admit I was disappointed the announcement was just for a port as opposed to any mention of the sequel.

    Nonetheless, shame the game “underperformed” for Square Enix.

  • http://s1.zetaboards.com/Espada_of_Alexandria/index/ konpon568

    Key Franchise? So, when will Lightning wiggle her way into an “Angel of Darkness” remake?

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