Report: Nintendo President Satoru Iwata Faces A Crucial Challenge

By Sato . April 1, 2014 . 12:00am

With three consecutive years of losses, things haven’t been looking too great for Nintendo or its president and CEO, Satoru Iwata, who will face a crucial challenge this June, says Japanese publication Nikkei. (Thanks, Hokanko)


As always, there’s no lack of suggestions on how to improve Nintendo’s current financial standing. In recent events, Nikkei says, an investor from Hong Kong suggested Nintendo to make the move to smartphones, to which Nintendo responded, “are there any companies that make smartphone games while continually sustaining high profits?”


Meanwhile, according to the head of a Chinese investment company charged with analyzing Nintendo, “Nintendo ought to actively put their characters and other assets to use.”


A few years ago, you may have heard of Nintendo’s plans to create a character-based theme park in Kyoto, Japan. The Nikkei report indicates that this plan was quietly in the works, but since then, there hasn’t been anything to show of it, so one can assume that plans have been halted for the time being.


Nikkei say that the comments from investors regarding the use of Nintendo’s assets could be interpreted as an irritation, as they feel that Nintendo haven’t been able to find a new means of profit. The fiscal year ending March 31st, 2014 indicates a loss of 35 billion yen, which is hardly an improvement from last year’s 36.4 billion yen loss. Again, this means that Nintendo has seen three straight years of losses.


While the lack of sales of the Wii U console may be one of the main causes for this loss, Nintendo president Satoru Iwata remarked, “you can only understand the Wii U’s appeal after having played it. The reason why it is not selling is because this understanding hasn’t spread out enough.” Meanwhile, there have been proposals within the company regarding how to play the Wii U.


Nintendo’s current cash reserves sit at over 500 billion yen, but how much time Iwata will have to turn things around is another story. As of 2011, Iwata’s approval rating as part of Nintendo’s Board of Directors was strong at 92.89%. However, by 2013, that figure had dropped to 77.26%. Nikkei says that this next June will be the “June of trials” for Iwata.


Presumably, the publication is referring to Nintendo’s General Meeting of Shareholders, which is held in June every year, where Iwata will be re-elected to Nintendo’s Board of Directors by the company’s shareholders—at least in theory. Given Nintendo’s recent performance under Iwata’s leadership, the implication here is that Iwata is in danger of being voted off the board, which would put his position as company CEO at risk as well.


At Nintendo’s last major financial results briefing, Iwata did outline a number of initiatives that the company will pursue, in order to improve profitability. Among these was the idea of using Nintendo’s I.P. for more than just games. Iwata also outlined plans for the company to invest into the health and quality of life market, as an independent business from Nintendo’s usual games business. Smart-devices were brought up as part of Iwata’s strategy as well, in that Nintendo would attempt to develop smartphone apps and games with the goal of leading consumers back to their own platforms.

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  • Lumi

    Well, they are doing themselves some good by letting Google help them promote Pokemon.

    • Akemi Homura

      Definitely. I’ve spent way too much time on Maps already today. Now if only Nintendo would do more things like this with their other IPs.

      We all know Pokemon’s probably the last series that needs promotion, though that doesn’t mean they should stop. Ever.

      • PreyMantis

        I agree. Pretty much everyone these days know Pokémon, so it should be the last franchise to be heavily promoted. I think other games, like Wonderful 101, should get more light in promotion than Pokémon right now.

        • So this helps them how again?

          How has it helped so far?

          How will it help when google is done promoting them?

          How does this tell anyone how good the WiiU isnt?

          how does it save them money to throw green at google?

          Is google making there games now?

          In PR standards this would be called something like loose target marketing. You can watch pokemon or play it on DS or 3DS.
          Whether this will help them is to be seen. But usually these promotions mean nothing unless they are planning on releasing a new pokemon product other than the most recent movie.

          • Winston_from_the_Ministry

            Nobody in PR or Marketing has ever used the term “loose target marketing”. Lmao.

          • Which is why I said LIKE as a preface. Let me rephrase it then. Nintendo is dabbling in …. consumer centric marketing that is indirect. Also google is a variable as far as capitalism is involved. Even without you understanding my initial phrasing as a professional term, it doesn’t negate nintendos bad attempt to cash in on pokemon which is very easy for them without getting google involved.
            I knew that most people here would get that I used an oxymoron to explain Nintendos marketing angle.

            My point was not that Nintendo is horrible or ineffective at captivating an audience, only that the games have recently been reduced to a how many times they can resell Mario this year. Even Still! Thats not the issue. If you love mario then more POW to you. As an individual, recent mario games have done nothing for my personal enjoyment.

            I can give sales numbers, opinions, or even mirror some of iwata’s own concerns as the wii u approach ed. People are still going to complain if not about nintendos outlook than on the way I phrased a Nintendo joke for siliconera aka the no spin zone of gaming. Which most of its users not editors instill when I visit. The article is actually quite nice. Its just funny to see so many fans defending Nintendo when Nintendo themselves are saying sometin aint right.

            If I were working in management for us, and oversaw the PR dept. I would work with best buy to have a nintendo store outsourced with nintendo merchandisers. You could also use the space to have a family day or Nintendo day. Best buy is not doung well in California and they have already sold space to Microsoft, Samsung, and most recently google. And they are doing that because they are losung money fast. In san Francisco, Best Buy on Harrison gets So many tourist of all ages! Couple all that with Nintendo Direct streams, free prizes, and merch. Done deal right? No. Just to make money yes. But it wouldnt produce more games faster. Maybe down the road if it became a big commodity for them.

          • Winston_from_the_Ministry

            You’re funny. I like it, I didn’t read it, but I like it.

          • no one else seems to. why start now?

          • Winston_from_the_Ministry

            Maybe it’s a sign…

    • King Chibi

      can you catch the pokmeon and add them to the pokemon game

    • [S]unjay

      Pikachu is also Japan’s soccer mascot.

  • Ben Green


    • PreyMantis

      Considering Nintendo is in a better position than Sony right now, I wouldn’t really count them as doom, yet.

      • Ben Green

        Nintendo better than Sony? Maybe. Nintendo better than PlayStation? Hell no

        • Guest

          In respect to what? Brand awareness, financially speaking, from your point of view…?

          • I know! they are better at making 5 mario games in one year?!

          • Guest

            It wasn’t a question directed to you and I didn’t argue anything in the comment you replied but, OK special snowflake, make an argument and we can discuss, but not red herrings.

          • I thought i was allowed to poke fun lightly, which is not so much a joke anymore since they do produce mario games like the dickens. Also im not sure how you would preface the question to me prior to my post.
            Also I was a special Snow Flake before i even was one! My parents always told me so.

            I have no problems with nintendo! I always had a console from them and even bought the wiiU at launch. Im not going to compare game catalogues or brands. But something needs to change by there own admission. If you dont agree, then maybe you should tell them something they themselves are struggling with.

          • Guest

            And your point is? I expected something more… related to the article. Or an explanation.

            First, read this thread in order, Ben Green expressed “Nintendo better than PlayStation? Hell no” which implies “PlayStation is better than Nintendo” but before he said “Nintendo better than Sony? Maybe.”

            That piqued my curiosity, as there is some kind of separation of those two entities for Ben Green, that’s why I said “In respect to what?” and tried to guess.

            Your sudden reply of “they are better at making 5 mario”, missed the target completely and left me flabbergasted as it does not work as a joke, given the circumstances, and you weren’t saying anything useful or constructive to the matter in hand.

          • awang0718

            2014: Mario Kart 8, Mario Golf…
            That is two games featuring Mario. Both games are completely diffferent. Where are the other 3…?

  • Tom

    I really hope they won’t make actual smartphone games only use the smartphone platform to advertise their products with little tie-ins, small free games which can lead people to Nintendo.

    I’m interested in a handful of Wii U games but not convinced to get the system.

    • rurifan

      If they drop the price to $200 I might buy it for Bayoneta 2.
      But even then I’m annoyed at being forced to pay for a wiipad I have zero interest in.

      Nintendo, follow your own example with the 2DS and release a cheap WiiU without the pointless wiipad.

      • Stephen Mc Devitt

        You think the Wii U’s dear? Ever heard of the PS3?

        • rurifan

          … what?

          • Stephen Mc Devitt

            Remember when the PS3 used to be expensive with very few games? Sony survived through that AND the infamous 2011 PSN hack. I’m sure Nintendo will be fine. I can’t say the game thing about Popcap and Zynga though since their games are terrible and lack a sense of art style.

          • rurifan

            There’s nothing similar about the stillborn situation the WiiU is in.

          • Stephen Mc Devitt


  • BlinkingRune

    Man, even if they make him step down, I still love him. I’ve grown really fond of him, increasingly so each time I see him.

  • ICHI

    Well Nintendo bought out a lot of the major share holders earlier this year so in theory Iwata is probably safe due to him being able to vote for himself as the CEO of a major shareholding company?

    • The question is, how many of the other shareholders will vote for him? Nikkei appears to think this is a genuine concern at this point.

      • ICHI

        I don’t know how much of a stake Nintendo now have in the company so it could be a genuine concern, but if they are the majority then even if the only votes he gets are from Nintendo itself then he won’t be removed and there was nothing to report on. The question should be if he would, after a vote which showed further decline, appoint his own successor to satiate shareholders while ensuring someone with a similar goal of not dismantling the company into mobile assets is maintained.

        • But here’s the thing… the assumption is that it isn’t just “evil investors”. There may also be concern within Nintendo, regarding Iwata’s capability to lead the company forward. If that’s the case, it’s going to be much harder for him to combat this.

          I guess we’ll see what happens. I love Iwata to death, but no one could possibly argue he’s made smart choices these past three years. While Nintendo were making money hand over fist in the Wii generation, he should have actively been setting up collaborations with more external companies to ensure that they would never have to worry about a shortage of diverse software any more.

          • Shippoyasha

            I think Iwata did as good as he could have to keep the boat upright. But I think the thing that people would want Nintendo to do is to fight to win, not fight to survive.

            Survival-wise, Iwata did good. Like a warrior standing firm in the battle lines. But that’s really not good enough when the gaming demographic is all moving a certain way.

          • Iwata didn’t do good.

            Nintendo had plenty of time while the Wii & DS were selling like hotcakes to re-evaluate their plans for the coming generation, see what others were doing, and make powerful, developer-friendly hardware and ensure they had a strong infrastructure in place for online features. They also could’ve pursued acquiring more developers and other partners, so they wouldn’t take so frickin’ long to put out games like Pikmin 3 – a production that was downright pathetic in 2013; any contemporary company could’ve made that same game IN TIME for the Wii U’s launch. But Nintendo, as a whole, thought HD machines were brand new and difficult – that shows some incredible stubborness and hubris when machines that powerful had been around since before 2006 (because launch games for the 360 were in production for years before).

            No, Iwata did not do a good job. He – and others I’m sure, to be fair – spent the past few years patting himself on the back for all the success the Wii was seeing. Even if it was completely unpredicted. They had no idea what to do with motion controls; few developers did. The best games to use the Wii pointer didn’t come from within Nintendo, with the exception of Skyward Sword (Which needed the special Motionplus dongle). Just like the 3D on the 3DS – a feature deemed so worthless by them they are now producing the hardware WITHOUT said gimmick. Or the GamePad, a feature that goes unused (in compelling ways) in every game they’ve published so far. They’re just completely aimless; looking at disruptions and mistaking it for innovation. Something they’ve done plenty of times in the past – from ROB the Robot to the Virtual Boy and the GBA Link Cable. That is a HORRIBLE way to run your company; to just hop from random thing to random thing and survive whenever one of them becomes hugely successful enough to cover up the previous few mega-flops? Ugh.

            His leadership has just maintained Nintendo’s annoying habit of being insular – of remaining in their Japanocentric bubble world where Steam Machines, Xbox Live, Nvidia GPU’s, middleware like Unity/Unreal, and indie games don’t exist (the Japanese part of Nintendo; NOA and NOE at least recognize indie games are important). Hiroshi Yamauchi was guilty of this to some degree, but he was also the one who partnered up Nintendo with Silicon Graphics to make the N64 hardware when Sega went to Lockheed Martin to start developing THEIR 3D tech. Yamauchi was a weird guy, but he was a leader who actually did look ahead at technology that was relevant to what they did and said, “let’s get in front of that so it doesn’t kick us in the ass”. Heck, the Super Famicom had downloadable games via the Satelliview in the early 90’s! Iwata is a leader who inspires the company to, “Don’t look forward, don’t look back, don’t look around. We’re Nintendo. Keep making Mario games” by comparison. He’s been making bad (or rather, few) moves for years – they’re all just catching up with him now.

            They need a new leader. One with an eye on what goes on through the world, not just Japan. And one who recognizes the company is not just “The Mario Company”, but should support far more of their IP. And if they don’t think they can do a good job with a franchise (their excuses for not pursuing new F-Zero, Star Fox or Metroid games), than they should not be afraid to find someone who CAN and work with them to do it. They need a leader who will refocus the company onto reorganizing their development framework and improving upon their development processes. These are all things Iwata is responsible for NOT DOING over the past few years.

          • yomachaser

            Then why can’t they move that way too? What stops them from making a mobile class device of their own and like Sony locking the games into their own ecosystem?

          • kylehyde

            Same here. I love the way that Iwata thinks and the philosophy that he holds about gaming, but certainly he lacked of aggressiveness, specially at the time of making a choice or stands against other ceo’s. Don’t get me wrong, but I think that he lacked of cold blood at the moment to say no to some people, specially with a CEO which made the Wii U his particular dream, a dream that only he understands but the rest of the world (and maybe even the same Iwata) couldn’t understand, yes I’m talknig about Miyamoto.

          • ICHI

            There may be, I don’t refute that, but still feel that the main worry from fans would be that Iwata was kicked out and a guy who wants to flog Nintendo on any and all consoles/mobile devices would take his place. This fear I think would stop Nintendo itself voting against Iwata but instead force a restructuring of management internally with someone who shares their and Yamauchi’s ethics of business.

  • James Reilly

    Nintendo is gonna eventually jump ship to mobile gaming market like every other group.

    • yomachaser

      Their gamer base has spoken so don’t they have to go where the people go?

    • Stephen Mc Devitt

      Why? Mobiles are overbloated. Why starve console gamers?

      I don’t know people can get into these kinda phones. I was considering getting one but everyone jumped on me about bill phones with their heads up their butts, so I decided not to bother if it caused so much hassle.

      I rather see Nintendo come to Sony and make a Sony-Nintendo Playstationcube than make games for the iPhone 2034223325 since Apple releases a new one too soon every 6 months.

    • Apple already has a keen eye on a certain someone ;)

  • Ethan_Twain

    Well are there any particular alternate candidates to run Nintendo? For a conservative company like Nintendo they don’t just get rid of a CEO and put together a group to seek out a qualified replacement. They look for a guy who’s been an employee forever and has been brought up within Nintendo’s particular culture. I mean, Satoru Iwata himself was kind of a crazy CEO pick back in the day, since he didn’t come from the same stock as past company leaders.

    I recognize that Nintendo is super secretive about everything all the time, but we probably know their high level executives from investor meetings/financial reports etc. Who’s in play here? Anyone?

    • If Iwata were to see a successor, it would likely be someone that hasn’t been in the public eye very much. It would be someone that’s been a key part of the decision making process at the company, but hasn’t necessarily put himself out there (or been put out there), since Iwata is the company’s representative at investor meetings, along with certain other members of the board.

  • TheGioG

    Here’s hoping any of their previously mentioned plans help them during these times (licensing characters for more than just games, tying Nintendo ID accounts together, and such). The kid spirit in me would pretty much be dead if it weren’t for you guys. Much luck to you gents in the future.

  • Kumiko Akimoto

    But the wii u is so great

    • Its so cool it isnt.
      Think about it. I havent.

      • Kumiko Akimoto

        It is it’s a wonderful piece of machinery that I don’t want to die.

  • Shippoyasha

    While it may sound overly simplistic, I just feel Nintendo needs to double down on selling games again instead of constantly trying to push their console features or showing off some limited edition 3DS systems.

    It’s been a pattern of Nintendo constantly showing off their hardware sales like during the Wii and 3DS’s heyday and they just want to focus on that more so than the games.

    Games-wise, they can do better than riding Mario and Zelda until they’re worn ragged. Every other Mario and Zelda titles are still amazing and noteworthy, but they need a more vibrant lineup of games. And it seems they are really overdoing the ‘bright and colorful platformer’ thing a bit too much in the recent years, as good as the games are.

    Also, variety won’t just come with Nintendo’s own stable of games on the Wii U. It has to come from 3rd parties willingly able to compete for airspace when there are Nintendo megahits floating about. Nintendo can’t just do these cute little Nintendo Directs and expect the fanatics to carry them all the way. Nintendo is too in love with their home console identity as a house for Nintendo and they need to relax a bit with that image. Especially when the 3rd parties are actively saying that they don’t feel welcome in that kind of environment compared to their competitors or even for PCs and mobile/browsers where they are even more free to follow their vision than adhere to console politics.

    • Especially when the 3rd parties are actively saying that they don’t feel welcome in that kind of environment compared to their competitors or even for PCs and mobile/browsers where they are even more free to follow their vision than adhere to console politics.

      I’m not sure when any third-party has said they felt creatively restrained. What “console politics”? There are problems between Nintendo and third-parties for certain, but that isn’t it.

      • Jero

        I remember an interview with a developer and he said it was way too difficult to develop for the wiiu because the communication with Nintendo was a chore.

      • $18114340

        It could just be Nintendo’s family friendly image. I know The Binding of Isaac wasn’t welcome on Nintendo platforms, even though there wasn’t any bad blood between the developer and Nintendo. On the other hand that’s likely a minority case.

        • Stephen Mc Devitt

          Yet Madworld and HotD: Overkill came to Wii U and Bayonetta 2’s coming to Wii U.

          Maybe’s TBoI is far too emo with that Isaac character making it difficult to feel sorry for since all he does is cry. Who made that game should’ve made light-hearted and happy before slowly showing something grimmer like Earthbound and Final Fantasy IX.

          • $18114340

            In this particular case the game was denied publishing by Nintendo on the eShop because of religious overtones. The entire premise is a direct interpretation of biblical events. I don’t know if you were trying to be witty or what but you’re approaching the facts from the wrong angle.

          • Stephen Mc Devitt

            Maybe I don’t know everything but I still try to make fun it nonetheless. I’m sure the game is great and fun but how could a game like Isaac NOT be made fun of?

        • Eder García

          Binding of Isaac is a NES Zelda clone, Nintendo is very strict on games that copies their ideas

          • $18114340

            You guys are doing this on purpose, right? Because of April Fools?

          • Eder García

            the source is a Japanese article posted on March 31 so… is not an April Fools joke

          • Karysonson

            Getting inspiration does not equal “Clone”. Binding of Issac has randomly generated dungeons, rooms, isn’t the same every playthrough, and doesn’t have as much of a emphasis on puzzle solving. I think it has more than enough different gameplay elements to call it different from a Zelda clone.

      • Shippoyasha

        I think it’s less creative restraint as there being a constant competition with the biggest Nintendo hits. Kamiya of Platinum even cited before that the marketing for his Wonderful 101 was lacking. Some 3rd parties were more frank with hardware quirks such as the Wii U pad to handle (which would complicate making multi platform games).

        As for broader creative constraint, PC releases outside Steam likely are free from any of the big publisher and gaming market politics.

        And of course, guys like Platinum and Retro have been saying that working with Nintendo has been great, though they are under close contractual obligation with the company, so they are not likely a good gauge for the alienayion some 3rd parties are feeling

      • I think it was more they wont develop as the return/risk ration is not appetizing

  • PlatinumMad

    Please Understand

  • still wondering why nintendo didn’t make GBA and DS games library available for 3DS digitally? with this at least they have less worse predicament that they have right now. I know Nintendo is capable of pulling this off but for some reason they are just not interested to pull it of

    • 3PointDecoupage

      They think pimping out wii U’s virtual console will convince people to buy one.

    • darke

      That’s what’s always confused me with Sony and it’s emulators on the PS3. Why am I seeing ‘coming soon’ lists on the PSN with almost nothing on it when you could have had a couple of guys working on updating the PS2 emulator to support games better, or working on getting more games tested for it and having a trickle of them coming out whenever the store is pretty empty.

      One or two a week would sell easily provided you mixed the genres up (no point releasing two PS2-era JRPGs one week after another…), but they just don’t seem to wan to do this. :(

    • Eder García

      the same reason why some PS2 games will never be available on the PSN i heard the 3DS architecture is not emulator friendly for some games

  • 3PointDecoupage

    Financial ruin?
    Quick! Throw Mario games at it!

  • ecoutercavalier

    lol april fool’s everything’s fine!

    • The Watcher

      Ha no.

    • rurifan

      Nintendo are fools all year long. ;)

      • GOLD

        i don’t agree but that comment made me laugh.

    • Zer0faith

      Yeah one way or another I see Iwata as the guy to come back from the grave against all odds.

  • Christian Wright

    nintendo needs to end production of the wii u and start over. maybe even call the next console wii u 2 or wii 2. they need to take all the elements/features that the ps4 and xbox one have and implement them (or do them better) into a new console while i guess keeping things sorta family friendly. they also need to seriously consider getting rid of friend codes and having an actual username. if it money and sales they want, that pride has to go. square is starting to realize that. even based inafune

    • Francis Harbord

      To end production of the wii u now would do more damage than good, it would repeat the same mistakes that Sega made.
      Power does not always equal sales, brand names are more important than power and the Nintendo as a brand isn’t doing so well.
      Friend Codes have been dead since 2012.

      • Christian Wright

        well true they cant stop now but I’d slow it down for a slow death. the wii u should be done after the rest of those big titles come out. nintendo really should tap into the mobile market in japan as well

        • Francis Harbord

          I sure hope they don’t kill it, that’s the same mistakes that Sega made with the Saturn and it would alienate the 5.9+ million who already bought a Wii U (including me).

          And about the mobile market, do you mean them making their own mobile device if so, I would support them, but if it’s games then Nintendo would need to downsize cutting about 60% of their workforce or pump out hundreds of cheap low budget games to be sustainable for a large company like them and they would have to kill the 3DS as it would be affected by the mobile games, because the consumer would not buy a 3DS if Nintendo provides them on other mobile platforms.

          Also I don’t who would make the games, as far I know, Nintendo game development teams said they would never make a mobile, because they only want to make Nintendo games on Nintendo platforms.

    • CozyAndWarm

      Dropping a console this early in its life cycle will only lower consumer confidence even more – Sega did this often. And a more powerful and simplified console like the XBO/PS4 wouldn’t help either – look at how the Gamecube sold. I do agree that their friends system could use a huge overhaul though – gamers love easy communication with one another.

      • King Chibi

        i dont think nitnendo was at loss with gamecube even though it didnt sell near as much as ps2 but your somewhat right cutting off the console life way early on is bad. i dont think gamecube made it past 2006 and wii ended in 2012 or was it 13 i forgot. but nintendo has strong 1st party

    • Morricane

      Haha wii 2. “you want a wii too!”…too many dumb slogans you could create with such a name :D

      • Christian Wright

        well I still strongly believe they need a new console. I admire them for putting their “next gen” console out first but they left themselves vulnerable. it hurts too because the xbox one and ps4 are doing so well

    • Stephen Mc Devitt

      Bigger graphics and social apps doesn’t make a console worth buying.

      It’s games like SSB4, Monolith’s X and Hyrule Warriors worth buying, not games like Titanfall and Destiny.

      • Christian Wright

        im not talking about social apps. the overall experience. especially group chat, private chat, friends list, etc. even streaming. and i hate to say this but i really hope hyrule warriors gets pissy reviews in the west. its hack n slash so i expect it to get cruel scores similar to gundam musou and dynasty warriors. only to be fair :) i cant agree with you on the games because they arent out yet. At this point I dont expect them to drives console sales. most people well probably play them at a friend’s house who already owns a wii u.

        • Stephen Mc Devitt

          Why? Dynasty Warriors is fun! Western reviewers were just too bias and being hypocrites when they praise a new CoD and Pokemon while DW has more fast-paced freedom and plenty of silly but entertaining characters.

          Even IGN gave Dynasty Warriors 8 an 8.5/10. Check it out or the DW8 Extreme Legends Complete on PS4 or Vita.

          • Christian Wright

            they usually trash those games. one thing i dont understand is titanfall’s high review scores. it does not even have a real campaign and the majority of its review scores dont seem to reflect that but when games like kingdom hearts come out it’s heavily taken into consideration. i know its two different genres but story/campaign is a common element. when I first played titanfall, I went to its “campaign” thinking it was a real story mode…it was pvp with dialogue during the match loading screen followed by an annoying HUD with a forgettable character talking that you have no time to pay attention to :/

          • Stephen Mc Devitt

            Well that sucks.

            Perhaps Monolith Soft’s new “X” game for Wii U might be the Titanfall for single-players.

  • April fool ?

  • Tsurugi

    Remove the region lock and then tell me if didn’t change anything….

    • hng qtr

      Err, it might reduce their profits in Japan…

      • 3PointDecoupage

        How would it reduce profits? More people.could buy their games.

        • Impressionnant

          The Japanese will just reverse-import.

        • hng qtr

          Japanese games are considerably more expensive, in fact that’s probably the only reason for the region lock.

          • landlock

            The PS3,PS4 is region free though unless the games are released at the same time then it won’t make a difference.

          • Tsurugi

            But you don´t know much the games costs in Brazil it is way more expensive… I know region lock would change just a little but it is a start, because they only make games to stay in Japan but the whole market they have,it is like they just ignore it, I maybe talking to much but japanese people consider their market (JP) in the 1st place and forget about the rest, doesn´t matter if the EU or US is more profitable, the JP in 1st place

          • hng qtr

            …I am brazilian. I import all my games from Canada.

          • Tsurugi

            Where do you buy? ( Mas tem alguns jogos japoneses q eu gosto com esse do Inazuma Eleven GO ai não tem como importa…)

          • hng qtr

            Video Games Plus Canada(uma loja que conheci no site da Atlus USA). Eles enviam sem código de rastreamento mas já comprei vários jogos e sempre recebi sem problemas.

          • Karysonson

            Mario Kart 8 with the current conversion rate is $52 USD on amazon jp and regualar is around $60

        • Kamakuma

          Pretty sure they are just saying people in Japan will just import the less expensive version since games in Japan=Very pricey. @–@

          Although I myself would support getting rid of the region lock crap but hey what can we do hm?*plays region free vita >~>*

          • Morricane

            Wasn’t it necessary for vita to re-format it with another regions firmware or sth like that?

          • X_Bacon

            That’s the case if you want to change accounts to access another region’s PSN Store and download something, like DLC and digital-only games.
            If it’s an imported physical release, no additional steps are necessary.

      • TheRealMalek

        It mights also reduce profit in europe ? (because EU will import in japan and US ?)

        No it will increase profits nearly everywhere. Only few companies fear of reverse import, you only fear it if you release at the same time everywhere… which.. nearly never happen

        Moreover if you don’t have japanese in the US version nearly no one will reverse import it.

        The true reason of region locking are problems with :
        – E-Shop (quite a nightmare if you let stranger buy digital goods, laws are quite awfull in many countries)
        – Contract with publishers (Often publishers changhes with region so they are frightened that a good game will sell less if the console is region free and they release the game one year later)
        – False “local” numbers that can reduce overseas predictions.

        • hng qtr

          “Moreover if you don’t have japanese in the US version nearly no one will reverse import it.”
          …why? English is something taught in schools in Japan, hell, is basic education in most countries.

          • landlock

            I know quite a lot of french thanks to my time at school but that doesn’t mean I want to play a game in French when it’s available in English.

          • Morricane

            Hmm. I wouldn’t want to play a western-developed game in Japanese, and no japanese-developed game in English. But that’s just me :D

          • hng qtr

            Even if the french version was 30% cheaper?

          • TheRealMalek

            I don’t know what’s your native language, but japanese people really have a hard time reading english, talking is okay but reading is reallly hard for them.

            I’m french reading and writing english seems quite easy to me. But i’m trying to learn japanese and i will say : even if the japenese version is 50% cheaper i would buy the french one. making a huge effort to read something story based is NOT FUN.

            But sure FPS or even fighting games can be reverse imported more easily, but i really think that less than 0.1% reverse import games.

          • Pedro Furtado

            You would be surprised at how hard it is to read a language that doesn’t even use the same characters as your mother one. I wouldn’t be surprised if less than 1% of gamers there would be willing to play a story oriented game in english.

          • Morricane

            You know how atrocious the English skills of the average Japanese (and Korean for that matter too) with a typical school+university education is?

          • Luis Edgar Flores Gutierrez

            That sound a little bit… racist?

          • Suicunesol

            Not racist if he’s right. :) English is a tough language for them because there are so many exceptions in its rules. Japanese students have told this to me. Of course, some Japanese know English very well, but certainly not your run-of-the-mill Japanese.

          • It’s a little blanketing, is why it sounds racist. I’ve known as many Japanese students that speak it well as there are that speak it subpar.

            Also, it might be better to say that the curriculum around it isn’t structured well than that the students suck at speaking it? x’D

            Then again, I also know Japanese people that speak English better than me. And it is my first language and almost was my major. So! >u<

            edit : Also, a statement could be racist even if it is true, but context surrounding it is important too. (I'm not saying they were going out of their way to be racist though, so that's a big difference.)

          • yeah I know many people from Japan who dont have the symptoms some people have stated.

          • Suicunesol

            Or it might be better to say that subpar English-skills might be the result of their curriculum not being structured well.

            …actually, it’s interesting you should mention Japanese people who speak English better. Often native English speakers won’t study their own language very well and won’t care if they make mistakes, while non-natives often study English very thoroughly to get their grammar and pronunciation right.

          • I wouldn’t disagree with that first paragraph, but one version puts more of the blame on someone’s skills rather than what makes their skills that way.

            Agreed. And to be honest? I’ve seen plenty of high schoolers that have horrendous English skills. And I’m not talking about using slang, or cases like AAVE, but horrible writing skills that show the problems in our curriculum as well (and our sad state of education in general), and how it can leak into lazy speaking.

          • Morricane


      • Just my honest opinion, but I haven’t bought a Wii U or 3DS because of exactly this. I know it might be selfish of me, but as a consumer living in a time where money is more limited than before, I have to choose the right eggs to put into my basket.

        Initially, my plan was to buy a PS Vita, import Project Diva-f, then support the 3DS and import Project mirai. Unfortunately due to being unable to play imported titles, I ended up instead purchasing a PS3 so I could import its titles.

        Sure, introducing imports might effect sales negatively from certain brands of consumer, but i think the good would largely outweigh the bad, bringing in more consumers that support across seas developers, in fact I think I’d like to see that go as far as to make companies proactive about the idea of promoting the idea imports, and could lead to interesting things.

        • PreyMantis

          I don’t wanna sound rude, but if money was a really big concern for you, you wouldn’t be importing.

    • Herok♞

      Region Lock is only a problem for a few customers, even if it is removed its not like profits will change dramaticly, sure if you ask people on this site what they think about it of course most will say they want it gone but if you took a poll of 100 random 3DS users, I doubt most would care, if they even know what it is in the first place.

      • Shippoyasha

        Region lock is a HUGE problem for some European gamers who could get an English language game by easily importing. There were even some games that came out on PAL that North Americans could have imported if the lock wasn’t there.

        Region locking is also gigantic for people who are into the import scene like many in Siliconera are. That’s the entire lifeblood of gaming for some people to get the pure Japanese version especially if we are talking about these light or heacy censorship that some games are getting or music/voices not being featured due to licensing issues.

    • Arrei

      I hate region locking with a fiery passion, but you’re deluding yourself if you think the removal of region lock would help their sales any. How much of the gaming market is composed of importers? Not much. For your average consumer, it isn’t an issue, if they even know what region locking is, that is.

      • rurifan

        Region locking is a symptom of Nintendo’s anti-consumer attitude. They have always done what is best for them (weak hardware, lame friend support, console-tied DRM, etc) rather than provide what consumers want.

        I’ve always thought Nintendo fans must be really dedicated to put up with the endless abuse.

  • James Enk

    if Nintendo moves to smartphones i won’t stop playing videogame but it would greatly ruin the experience

  • CozyAndWarm

    To me, it’s always been frustrating watching the Wii U on the market. Its best games (Wonderful 101, Pikmin, and others) all bomb in sales, and despite having an actual exclusive library (unique for an eighth-gen console), no one’s buying it. Making it more powerful with a normal controller won’t help, if the Gamecube is any indication. The poor taste of the gaming public certainly doesn’t help either (mediocre mobile games, western shooters, and EA sports games constantly top the charts). Even Nintendo understands all this, which is why they’re forced to rehash Mario and try this QOL stuff just to make money.

    At least the 3DS is flourishing with a good library, though. And I’m sure this won’t be the only long-winded comment about Nintendo here.

    • E.T.993

      You have made the greatest comment on this page. ”Congraturations”~Ghostbusters on NES

    • PreyMantis

      This video gives light on that:

      • lol. too true.

      • Guest

        Really really annoying speaker aside, that’s a good video that raises all the points I’ve been saying. Nintendo can believe in good games all they want, but with this ridiculous industry and gaming audience, making money doing so is getting more and more difficult.

    • rurifan

      How many generations now have Nintendo platforms been underpowered and had extremely weak non-Nintendo software lineups?

      Considering the poor prospects, why would anybody buy a Nintendo console unless they’re primarily interested in Nintendo’s classic franchises?

      • ronin4life

        Um… 2.
        But not really. Wii had a… diverse non Nintendo lineup, for better or worse. And what was there was obviously good enough to sell well.

  • Guest

    At this rate Smash Bros 4 will be in trouble…

    • Stephen Mc Devitt

      But it looks like a fun game… unlike Destiny (aka another generic FPS)

      • Aaron Lee

        It is? I never knew Destiny is shaping up to be a linear grey modern military game starring heroic Americans ridding the world of those evil Ruskies and brown people. What FPS isn’t generic to you or is it just a backhanded way of saying you just don’t like FPSs?

        • Stephen Mc Devitt

          Well I don’t get the hype. It looks like nothing buy explosions with skyboxes.

  • anthony apduhan

    What is wrong with gaming today? First Nintendo cutting their forecast then Sony is in trouble with Layoffs and more important people leave and now this…

    • what’s wrong with gaming today is smartphones/tablets taking over, pricing deflation where 1$ per game is considered expensive, IAP that are ruining the experience, trying to appeal to a broader audience whis is alienating the core community, lack of creative incentive by AAA companies that are scared to branch out to wilder directions,lack of patience for challenging games nowadays.
      Need I say more? Times are changing, but for the worst. And the Oculus which was IMHO the salvation for the future of gaming has been purchased by Facebook. Yeah….

  • Is it me or are they always asking Nintendo if he’s ever moving to smartphones? It’s like telling him “Get with the times old man!”

  • NintendoPSXTheSecond

    Sony losses developers left and right.
    “They’re fine”
    Nintendo is in possibility of a CEO shift.

    • TheExile285

      Yeah, because people definitely weren’t spreading the doom crap about Sony pre-PS4 /sarcasm

      • PreyMantis

        In comparison to Nintendo? No.

        • fearlubu

          Has Sony reported losses for three straight years or anything of the sort? Honest question, I haven’t heard of anything myself and was curious. If Sony is still doing well to not report such significant losses (at least on PlayStation’s end), then it should be obvious why there isn’t nearly as much talk of doom and gloom.

          • Guest

            They are in red numbers overall just like Microsoft Gaming Division. This handy chart is handy:

          • fearlubu

            Hmm that is interesting. Might I ask what the sauce is and what exactly those numbers are? Nintendo reported 3 years of losses, but the last year on the chart reveals profits.

          • Guest

            Those were operational losses, Nintendo made a profit overall (The 71 millions you see there). This fiscal year the same is expected.

          • fearlubu

            Ahh I see. Well then, wtf people? Ramp up on that doom and gloom talk on the PS systems too!

          • but its nintendos turn now. so lets talk about dere demise.

          • Daniel Jeanbaptiste

            they been talked about since N64

          • but never truly capitalized on :)

          • Daniel Jeanbaptiste

            losses as in revenue I guess

          • vanishmantle

            Sony as a whole has been bleeding money left and right. To tge point where they have had to fire over 1k employees sell of buildings they own and dissolve whole divisions of their company. The ps3 ntted nothing but losses this last generation due to costs alone and for a bulk of the 7th gen sat in dead last for sales. Similarly the vita nets nothing but losses due to poor sales as well. However if all yoi do is pay attention to ign or the like you would never know these things because they are paid to not talk about it.

            I would encourage you to go look up sony selling off their PC division and some of the other things I mentioned.

          • fearlubu

            I don’t keep up with any gaming news site other than siliconera.

            Ahh yes, I do recall reading those things over the past few years.

          • TheRealMalek

            I don’t think IGN or the likes are “payed”. But Nintendoom subjects are known to bring a lot of view.

            So more view = more money => do more nintendoom subjects.

          • Duo Maxwell

            Sony is losing money, but the Playstation division is one of those that are making profit. The Vita is making profit, too, but it just can’t compare with the PS4.

            They needed to cut off the part that are bad, and focus on what they could bring in profits.


          • vanishmantle

            It is now turning a profit however before this they were bleeding money all over the place much like the first few years with the PS3. IIRC they didn’t start making actual profit (not selling at a loss) until shortly before they announced the price cut on the vita.

    • NeptuniasBeard

      All thing’s considered, how IS Kaz Hirai’s job safe while Iwata’s is in peril. I don’t won’t to see either man lose his job, but something seems off about that.

    • Shuga Suenaga

      just look at how big and important is nintendo to the industry

  • The Watcher

    “you can only understand the Wii U’s appeal after having played it.”

    Gotta Admit, this was true for me, Didn’t really care for Wii U too much till i went over a friends house a few days ago and played Nintendoland, and i gotta say, That was the most fun local play i’ve had since the N64 and Gamecube Days.

  • King Chibi

    problem is 3rd party basically left WiiU and Nintendo relied the gamepad to sell WIiU, which backfired. now Nintendo has to find 3rd party to publish – Platnium Games, so there can be at least a few none Mario and gang games, meaning something else beside SSB Mario Kart Mario Donkey Kong etc… sure those games are fun for those who like them but them alone i dont see helping much though nintendo has enough money to make another system and handhelds. really they are fine with all that money but still need some support for more wiiu titles

  • Domii

    Release a wii U Zelda game ASAP Ninty and your job is safe with me Iwata!

  • Sav

    no wii motion controls/hype to save the wii u.

    they should be grateful they have the handheld market an that 500 billion.

  • Fox

    Virtually everyone else in the industry, even in Japan, have realizes that the beat way to figure out what consumers want is to actually engage with consumers. Except Nintendo.

    Nintendo’s insistence on operating in an iron bubble is to blame for virtually everything they’ve done wrong or failed to so right since 2005.

    • ecoutercavalier

      that same iron bubble is what has made them so strong in the past. they don’t always do what everyone else wants, but that keeps them from making disastrous decisions that they can’t afford to make.

      I know it doesn’t sound like a good thing, but the less nintendo listens to its fanbase, the more I know they’re doing the right thing. They’re a special snow flake. Their survival is a testament to their ability to shrug off criticism and to continue providing something unique.

      The problem may simply be that the iron bubble has finally burst. Either way, nobody knows better how to improve their situation than the people at Nintendo.

      • rurifan

        A special snowflake that gave the industry innovations like waggle control (see how long they lived), 3D gaming (see how long that lived), and a screen accessory inferior to the android tablet every 10yr old has.

        It’s easy to imagine a world without Nintendo “innovations”.

        • Chersea

          I’ll agree that 3D gaming isn’t a huge deal, but motion control with the Wii has been a huge success and even competitors have decided to implement equivalents.
          If the “screen accessory” you refer to is the DS’s touch screen, then you should keep in mind that the DS was released three years before the iPhone and that mobile games would likely be a lot different had those not been implemented on the DS previously.
          Also, those are two of Nintendo’s less influential innovations. Nintendo created the D-pad (look up Gunpei Yokoi) and a lot of other things. Not everything new Nintendo tries is good, but they usually aren’t so bad.

        • Guest

          Most Nintendo’s “gimmicks” are now industry standards. Let’s focus this time in controllers: D-pad, shoulder buttons, mic, speaker, analog stick, motion controls, touch screen, camera, wireless, rumble, etc. everything was Nintendo just looking new fun ways to people to interact with games and they paved the way for these functions to became widespread.

          What you call “waggle control(s)” continues to live, guess what input Project Morpheus will use… x)

        • celery

          It’s really not, though. The DS touch screen was implemented BEFORE the boom of the touchscreen phone. 3D gaming is still alive, since the 3DS is still alive and well. Also, I can’t imagine a gaming world without shoulder buttons–every home console has two sets of them now! If you actually look past what Nintendo has in terms of innovations for the 3DS and Wii U, you’ll see that a lot of industry standards–the things we take for granted–come from Nintendo’s innovations.

      • darke

        Umm… they appear to be making disastrous decisions that they can’t afford to make. They’ve made three straight years of losses. Apparently their ‘iron bubble’ technique isn’t working for them, and hasn’t been working for them for three consecutive years.

        And the “people at Nintendo” don’t appear to have worked out how to improve their situation in the last two; what makes them sure it’ll happen this year?

        • Guest

          Actually they CAN afford it, they have money for it, investors won’t be happy but they can.

          And it’s operational losses, an overall profit is expected just like last FY.

    • CozyAndWarm

      The problem is that the gaming public today has awful taste in games, and people’s opinions of Nintendo are way too fragmented. For example, the rock-solid Gamecube bombed hard but the “casual wagglin gimmicks” Wii sold like hotcakes. That alone is enough incentive for Nintendo to ignore the opinions of gamers. Nintendo risks financial suicide if they seriously listen to some of the ridiculous things I’ve heard from “fans” on the web (at IGN and the like)

      • Really it is the fault of the gaming communities at this point. They contribute to not only Nintendo’s shortcomings but all others as well. This is a valid point that SHOULD be addressed but probably wont.

        I would love for nintendo to rebound bigger + better. If Nintendo isnt doing well. Microsoft and sony wont be far behind IMO

    • At least they give people investing in them the opportunity to give their feedback with things like Club Nintendo; it may not extend to people that aren’t buying their titles, but they may be able to expand their horizons a little while taking that feedback into consideration.

      • well,

        Konami, Capcom, Square… and pretty much every other JP company has this service. Granted the JP Club nintendo stuff is awesome (occasionally). The US prizes are not so great. Hardly any music releases over the past few years. I have enough free bags from E3 that a pikman bag for the cost of the points is rediculous. not to mention, why am i always being offered cruddy shoe laces?

        • So. . . what’s the problem? That’s good if they all do! And SQ does have it here too, actually (or they did just a year or two ago).

          Yeah, the JP stuff is leaps and bounds better, lol. But we’ll catch up. Some of our stuff is just practical at this point, but I think the NA stuff will get more indulgent too eventually.

          Also, not everyone can go to E3. I much appreciate the Pikmin bag! Which is also “free.”

          This isn’t a convo about feedback anymore though, it’s about the free merch for being a new or loyal fan, lol.

          • right.

            Which just proves my point that for a comapny that does so much better than all the others, theres no point highlighting something that they all do for the sake of making nintendo look better or worse.

            And who says we will catch up?
            Most items sold in japan can not be easily distributed in the US. CLub Nintendo in the US has had time to catch up. Square gave away iPod’s loaded with FF Tunes. Konami has given away Play Arts Kais. IN THE US.

            If I order shoe laces from nintendo it will be to make a fishing line long enough to snag some goodies from another company at this point. Plus look on ebay and everything is there. When you calculate the points, your better off not being a club member…

          • Huh? I never said anything about doing better than people or anything. I was just making a counter-point to show where they were inaccurate. Nintendo does have ways of engaging and communicating with consumers. That other companies do too doesn’t take away the point~.

            We’ll get our own awesome stuff eventually. We’re already almost catching up. But the JP CN has been around way longer and has it down.

  • Skeptika Crediblus

    Quick! A new two-step money program!
    1: Market Mario, Zelda, and Metroid for the PS3/4/Vita!
    2: Profit ?

    • TheExile285

      1. No
      2. No

    • Guest

      I disagree. It would be an awful strategy to market games that do not exist. (Also, seriously? Your joke included Vita? xD )

    • ZEROthefirst

      1. No
      2. No
      Step 1 alone would be enough to alienate Nintendo’s fanbase and Nintendo would lose a lot of it’s support like MS did with their showing of the Xbone at E3 last year.

      • Skeptika Crediblus

        Their fanbase is obviously not enough to keep the money rolling in. Unless, of course, they all rush out and buy 20 of everything Nintendo makes.

        Which they won’t.

        So the wisest thing is to diversify.

        • Guest

          The current market is not enough to keep the video-game industry rolling.

          I agree, they have to diversify but not to try to attract Sony’s audience, that’s the same shrinking ‘gamer’ audience. They need a way to attract the masses. People that already consumes entertainment by millions and millions everyday in the form of movies, TV, music, etc. “Common” people. Something that not only keep people invested for a lifetime in Nintendo gaming consoles but the medium as a whole. And by “them”, I refer to all the industry, not only Nintendo.

    • Quick! Shut up or I’ll slap the shit out of your dumbfuck logic!

    • Eder García

      1: are you on drugs?
      2: seriously, are you on drugs?

      do you really think Nintendo will make games on PS consoles after the SNES CD situation in the 90’s?

    • CozyAndWarm

      Of all the systems to put Nintendo games on, PS3/4/Vita are definitely the worst. Sony’s in worse financial shape than Nintendo.

    • 3: (if profit), repeat steps 1 and 2

  • Алексей Гришин

    OMG Iwata, just ask Capcom to make new Monster Hunter for WiiU!

    • Eder García

      not going to help, MH is a handheld only game like Pokemon.

  • デ オオカミ

    “are there any companies that make smartphone games while continually sustaining high profits?”

    Unlike Nintendo I suppose.

  • Mir Teiwaz

    It’s been nearly 18 months since the console launched. You should have had something figured out to help people understand why it was awesome WAY back when it came out.

    I still maintain that they should have waited a year to launch the WiiU. Imagine if instead of waiting for all the good games to come out that they had all come out AT LAUNCH with it. It could have easily been the best console launch of this (or any) generation.

  • Virevolte

    How about focusing on making games ? :/

    • They… do?

      • Anesia Hunter

        they might mean like more than mario, zelda, pokemon, etc. they do tend to act like they can’t come up with anything new.

        • NeptuniasBeard

          They… do? Just because you don’t like them, doesn’t mean they don’t exist.

          • just because they exist over… and over doesnt make them new

          • Are you talking about rehashes? Because that’s not what those titles are reduced to.

          • ?
            Are you serious?

            Ive been gaming for 30 years. and the only mario games i bought were NES version, Mario 64, any mario RPGs (love these) and both mario sunshines.

            Is there a new play style other than brawling, sidescrolling or 3d scrolling i am missing?

            To deny that would be to deny everything they have done in-house for at least the past 5-10 years.

            Some might take that comment as all they do is rehash. I never said THAT. Just that the rehash rate is quite fast considering they use the same mechanic and add a few low cost bells and whistles to package a new item.

            To sday its new is like saying shoes are new. There are new shoes, but they are still shoes. they just look different.

          • I don’t think you can say something is the same old just because of a similar (base) playstyle. Galaxy wasn’t just 64 with space paint to you, was it? I liked it way more than 64 and felt it innovated better.

            I do think that they have a tendency to keep some of the rehashes close together in time period in general, but they usually space things out well overall and give us some fresh offerings.

          • 64 and sunshine were the exceptions. which is why i bought them. 64 was different at the time, and sunshine was different at the time.

          • But Galaxy to 64?

          • Suicunesol

            You’re unprivileging the existence of games like Wii Play/Sports, Wii Fit, Animal Crossing, and Tomodachi Collection which have sold millions of copies and are not rehashes.

          • “Some might take that comment as all they do is rehash. I never said THAT. Just that the rehash rate is quite fast considering they use the same mechanic and add a few low cost bells and whistles to package a new item.”

          • Thats 4 series.

            There have been more mario releases in 2 years than each individual new series.

          • Mrgrgr and Unacceptable World

            Xenoblade Chronicles, Pandora’s Tower, Wonderful 101?, The Last Story, Sin and Punishment 2? Steel Diver?

          • Monado: Beginning Of the World took 4-5 years of development before being seen publicly and becoming Xenoblade. Also Xenoblade, Pandora’s Tower, Last story, W101and S&P2 while amazing, were not developed by nintendo. The most they did with those titles is localization in certain regions.

          • Guest

            You have over 30 years!?

            To repeat myself: Innovation in games goes beyond mere aesthetics, and the settings or
            characters are not as important as the mechanics presented on those.

            But, you have to actually play the games to understand; it’s difficult to express those things in words, as any other unique experiences in the VG medium.

          • The mechanics from Super mario bros 2 to current side scrolling have changed very little. hence the shoe analogy.

            You have to actually broaden your spectrum outside of gaming and consider the business side. As a brand, Nintendo is great! loyal to fans, fun etc.
            I just dont see how when applied to a business model(for current day gaming) how they have a prospective edge.

            I am willing to discuss facts on proposals like market data sales and revenue, investment costs etc.
            but I dont deal in speculation. or that it will get better when even nintendo is telling me to look out.

            Even if this is an April fools joke, you have to consider that Iwata has referenced all these errors in previous meetings.

          • Guest

            That vagueness is amusing, Super Mario Bros. 2 USA? Or you meant The Lost Levels? And comparing to what?

            Edit: You edited after I already replied… what’s the point of that? Be that as it may, I don’t see why you are trying to correlate game mechanics evolution or lack thereof, as you might want to point it out, and the business side and then pass to branding if we even haven’t yet narrowed the VG series of which you are trying to tell something about. As it’s clearly that we can’t compare Kirby Avalanche to Kirby Epic Yarn, and declare something about the Kirby series without knowing the context. Same for any series.

          • Anesia Hunter

            notice the “etc.” part? it means all of their current first party titles that they’ve been dragging out for years. if they wanna keep dragging those out then fine, but they need to come up with some new material that does not involve any of it’s current titles. and i mean some stuff that acknowledges it’s user/fan base is no longer 10 years old.

      • Virevolte

        For Wii U ? Not that much.

        • Guest

          I think they are working on em.
          Although, that might not suffice.

  • pokeroi

    I don’t know if Iwata is a capable manager or not, but I like his vision about gaming. And I wonder what is the heavy R&D they did in 4th quarter. Maybe something crazy will come at E3~~

  • subsamuel01

    They should make movies with their IP, imagine how much a Zelda, or a Mario movie would make. Not a live action movie, a 3D animated one, they need to make a pokemon Wii U game preferably an RPG. Besides Smash and Kart that the only other game I see selling consoles.

  • ShawnOtakuSomething

    Nintendo: Start Playing the Disney Game if you know what I mean

    • Eder García

      shutting down studios for no reason?

  • AuraGuyChris

    Too bad this fell today of all days so I’m skeptical to believe this.

  • Slickyslacker

    He won’t be ousted this year. If anything, for the lack of anyone else to replace him.

    Next year (if their deficit doesn’t improve)? I’d wager that’s when he could be deposed.

  • Eder García

    “are there any companies that make smartphone games while continually sustaining high profits?”
    i believe Nintendo will use the struggling of Capcom and Squarenix mobile strategies as a reason of not pursuing that mobile money

    • Stephen Mc Devitt

      Except the games Square-Enix makes are all awful and tarnishes the company’s reputation.

      • Eder García

        this too

        • Chaos Rings
          Dead Man’s Cross

          Yep, all awful.

          Right now, all of those companies have more leverage because of their mobile gaming and “innovative” changes.

          Im sure once super mario sidescroll XV comes out on ios, the mobile gaming industry will get a fresh coat of appreciation.

          • Eder García

            these games you mentioned are overshadowed by those 99 cent/f2p games in the mobile market (including the ones published by Squarenix), i am sure mobile games fans never heard about these games before
            and Nintendo going mobile will do nothing on the mobile market, it will be one more big company pursuing easy money by putting in risk its resources and reputation

          • So… because they dont sell they are bad?

          • Eder García

            the mobile market is a big toxic ocean where few are in a boat, others in a lifesaver and the rest is sinking

          • Thats the entire gaming market in the us. You have to look for the worthwhile games

  • Reiswindy

    If Iwata somehow does get replaced, I fear for the employees at Nintendo. He was clear on not firing people, so I can only hope his would-be successor doesn’t go firing people left and right just to cut costs as Sony did.

    • Somebodyissilent

      Oh right I forget some people don’t know that unlike Nintendo Sony makes more than games.

      • Guest

        But what’s the point of that, Sony Corp. (Owner of SCE) is in worst state, they had to close their PC division, reformed the TV one, fired a bunch of people and some of the subsidiaries are in a desperate attempt to get revenue at any cost. I mean, Sony Pictures’ plan to profit is basically to release a Spider-Man movie every year. Meanwhile in their gaming business, one of the SCE gaming products is doing well in sales but selling at loss, the other is the Vita, they’ll probably recoup with the online money, accessories and some games, they might end up with profits on the long run, but it is not enough to salvage the entire company nor stand by its own. Possibly their insurance division and the bank is doing more than OK.

        • Somebodyissilent

          What sick pleasure comes from bringing up Sony when talking about Nintendo’s state? Trying to make Nintendo look better or be jerks?

          • Guest

            …You brought the subject of Sony Corp.
            That’s why I said I didn’t see the point of it.

          • Somebodyissilent

            You should read the comment I replied to before jumping in next time…

          • Guest

            Which one? Your reply to Laer HeiSeiryuu’s comment?

          • Somebodyissilent


          • Guest

            But still it was you who bring up the subject.

            OK, to recap…
            Reiswindy said “I fear for the employees at Nintendo (…) I can only hope (Iwata’s possible) successor doesn’t go firing people left and right just to cut costs as Sony did.”

            Reiswindy clearly refers to SCE and the recent layoffs.

            Then you: “(…) unlike Nintendo Sony makes more than games.”

            Yeah, Sony Corporation makes more than games, SCE business is gaming.

            Finally my comment was in the lines of “But what’s the point of that” ‘That’ being bringing up Sony Corp. as its current state is pretty bad and they have even more layoffs in their hands. It’s irrelevant if Reiswindy knew or not about Sony Corp./SCE as the original comment in this thread is about SCE in an effort to establish a parallel from a situation in recent memory inside the game industry to what could happen if something changes in Nintendo, for example Iwata’s position about layoffs.

          • Somebodyissilent

            It’s fine you win I was wrong. we will just ignore the fact that s/he did in fact talk about Sony for no reason. You win.

          • Guest

            Nobody is winning or losing :P
            It was jut to clear up the line of discussion.

            Reiswindy just bring it up as a comparison/contrast tool, and Sony was more in recent memory; it would have been different if the comment was inflammatory and just looking to annoy people, but Reiswindy actually said the truth as bitter as it could be… SCE fired some people to ‘refocus their resources’.

          • Somebodyissilent

            You won move on…. You are clearly better than me…

          • Guest

            I don’t know why you’re taking this so personal…

          • Somebodyissilent

            You showed me my evil ways.

          • Guest

            I showed you some facts.

          • Somebodyissilent

            Nope like the others you over looked the FACT that there are different parts of Sony.

          • Guest

            Nope, in fact I acknowledged that since my first entry in this thread, but you did overlook how the original comment was only talking about Sony Computer Entertainment (Subsidiary of Sony Corp.), which here is colloquially referred just as “Sony” and implied as we’re in a gaming website; and you alone brought the discussion about Sony Corp. (Owner of SCE) or any other of its subsidiaries, which is irrelevant in the context of what Reiswindy was referring to, as I said.

          • Somebodyissilent

            Again what sick pleasure comes from bringing up Sony when talking about Nintendo’s state?

          • Guest

            Reiswindy brought it up, in my understanding, as a tool of comparison, had the comment been written today there is a bigger chance of “Microsoft” serving as a point of reference.

            Now I ask you by the same line, why bring up Sony Corp. in response? What did you try to achieve?

          • Somebodyissilent

            Not sure if legit question or not. Can’t be….

          • Guest

            Of course it is. Why is the equivalent of “SCE is gaming, but Sony Corp. has more” a good response to “I don’t want to see Nintendo firing people like SCE did, not long ago”?

          • Somebodyissilent

            “Reiswindy • 4 days ago
            If Iwata somehow does get replaced, I fear for the employees at Nintendo. He was clear on not firing people, so I can only hope his would-be successor doesn’t go firing people left and right just to cut costs as Sony did. ”
            The comment that started it all…

          • Guest

            Yes, it is. It seems like a distant past now.

          • Somebodyissilent

            All the answers lay within.

          • Guest

            We must uncover the truth that lies within.

          • Even though that’s a fair point, you just admitted to ignoring points that people cited against your point, so why should they pay any more attention than you did (or didn’t, really)? You also directed your question at the wrong person for that matter~.

          • Somebodyissilent

            I have to get me a pair of those rose color Nintendo glasses. Than maybe I can see what you guys see. I am clearly missing something…

          • What are you talking about? lol
            I wasn’t even talking about companies, just your posts. You need glasses period at this rate. x’D

          • Somebodyissilent

            Who made you a mod? Insults are not what a good mod does.

          • Hee hee. I just cleared up your statement for you. That’s all. ^u^

          • Somebodyissilent


  • Happy April’s fool! (?)

  • “Meanwhile, according to the head of a Chinese investment company charged with analyzing Nintendo, “Nintendo ought to actively put their characters and other assets to use.””

    Right China, like pachinko machines, endless android/mobile based games that cheapen the characters we’ve come to know and love… all that stuff right? Nuts to that.

    But if Nintendo really is hurting then hey… gotta do what u gotta do i guess…

  • Yan Zhao

    They really need to make a Zelda/Metroid game already. Still waiting for more news on Hyrule Warriors lol.

    • Hyrule Warriors looks nice. I think its a great way to tide fans over. I always enjoyed the Zelda games. Once all the financial stuff gets sorted out, I wouldn’t be surprised if they showed an amazing Zelda project for wii u.

  • Spirit Macardi

    I do like the idea of Nintendo trying to branch out into more media to promote their games.

    If you think about it, the fact that there isn’t a modern cartoon based off Mario is pretty odd. Both Pac-Man and Sonic have current animated series, and they’re less popular characters. I’m sure Charles Martinet would be more than happy to voice for it.

    Either way though, the doom and gloom is massively overblown. Yeah they’ve lost some money these past few years, but they still have more than enough money to sustain themselves for quite a while. Plus their handheld line is still going strong, which helps to keep the losses low.

    I do think the Wii U could use some better advertisement, focusing on what it can do vs. the other consoles. Like point out how it’s backwards compatible (a feature only it has this generation), or just how easy to use the eShop is. Some of this will likely get better once the new Smash Bros. and other system-sellers like Zelda show up, but for now all that can be done is to remain hopeful.

    • I would like a Nintendo cartoon, but for something other than Mario. Or more Pokemon. I think the tie-in would be a nice boost for series that need it too. (Like the F-Zero anime and GBA game.)

      • What about mario bros ala 90’s circuit?

        • Well, that’s still Mario~. Aside from Mario, Pokemon and the F-Zero case, I can’t think of anything else that was an animation; and longer than shorts.

          • The Zelda ones were awesome actually.

            To bad he hardly ever got a kiss >__<

          • I never actually got to watch them.

            They probably should try that though. But I did see a lot of those on sale at Toys-R-Us, so I guess the old ones are still popular enough as is?

            I want them to make a SSB anime or something, lol.

            Actually, I do doubt it would really help push Wii U, but helping the games will eventually help the console.

          • SSSB Anime = Needs to happen.

            Most of the poularity from the shows before is nostalgia.

  • DCBlackbird

    April Fools…..?

    • yep!

      Nintendo never saw it coming, did they?

  • Hector Velar

    Stop creating bad systems and focus your strengths on what you are you are good at, that is making games. All that energy and money spent on WiiU, a system that can’t compete with PS4, PC and Xbone will wear you out. Instead make games for them which is what they need, you will get more sales and profits. Your system war was over when you ditched Sony because you wanted to stick to cartridges, what an awful mistake, not only you ended up with an inferior system, which at the end you switched to CD anyways but you created a company that at the end will take you out. Head my warnings Nintendo, do like Sega did, publish your games for multiple platforms games is your strength and will help you get back up.

    • Anesia Hunter

      i have no clue what you’re talking about. they’ve been using disks since gamecube and from what i remember gamecube did very well. the wii did well as well, but wiiu has been a flop due to many reasons (part of it being how it was marketed.) also, unfortunately, nintendo putting their first-party games on competetor game consoles would most likely do more harm than good. part of nintendo’s issues are that it’s anti-consumer and anti-3rd party and what i mean by the anti-3rd party is that it’s not too friendly toward 3rd party developers.

      and to those of you saying making nintendo game consoles and handhelds region free would hurt nintendo need to remember the DS which was region free and was highly successful and no one really got hurt.

      • Hector Velar

        Indeed Gamecube! that is the system they actually went to CD but before that Nintendo was working with Sony for their next system. At that time Sony had produced many consoles but Nintendo backed out and instead they went for Nintendo 64(cartridge) so Sony then decided to release those systems as PS1. Look it up, it is evident I’m older than you and I know what I’m talking about ;), I don’t see what basis you have to claim that for Nintendo will do more harm than good to market their games for 3rd party, It is basic business, you release your games on more platforms you will sell more, it is not difficult(broader audience=moar sales) . I really don’t know what you mean about “anti-3rd party is that it’s not too friendly toward 3rd party developers” why will Nintendo care about other 3rd party developers, If anything they can focus more on making better games since they are not going to compete anymore with hardware development. However your comment about DS being region free I do agree, and kinda goes to what I’m trying to convey here, that Nintendo has very bad business planners.

        • awang0718

          Nintendo isn’t going third party. They have plenty of money, and the level of restructuring that would have to occur to go third party would be too much to bear. If Sonys won;t drop the PS Vita and go third party for 3DS, then Nintendo won’t drop the Wii U and go third party for PS4/Xbone.
          However, that doens’t excuse the Wii U failure. Nintendo’s next console needs to be competitive with the next Playstation and Xbox, and it needs to have more third party support. Is that too much to ask for?

          • Hector Velar

            yeah i think it is too much. Target your focus and energy on your strenghts and you will exceed. spend focus and energy on your weakness and you will just be mediocre. After SNES nintendo has been but mediocre on consoles (not handheld they have strenght there just like software. Your argument is bague, you say that they have plenty of money, yet this article is about them not being proffitable with WiiU so they are hurting their head trying to figure out how, THEN you go about how restructurizing will cost alot of money… from a company according to your opinion has lots of. look it is basic math lets say that Nintendo wii u sales are 500,000 are all buyers going to buy the next metroid game? probably not so you know the game will only sell less than 500k, but ps4 sold 3mill and xbone sold 1mil (numbers are not real just added them to illustrate the picture) so thats another possible 3mill copies of the game sold… put your game on steam for pc and you will have over 5mill sold games istead of being optimistic of 500k. If they stick to their pride they will lose. they will have to close their hardware development department which will save them money.

          • awang0718

            If the Wii U had the same specs and third party support as PS4 and Xbox One, I guarantee you it would be selling as much, if not more, than its competitors. Focusing on the strengths is obviously important, but convinving core gamers (not Playstation or Xbox fans) to buy your system is not hard in concept. It requires the right hardware and software, both first and third party.

            Nintendo does have plenty of money. Obviously, the Wii U is losing money, but that doesn’t mean Nintendo is on the brink of death. Not even close.

            The reason why Mario Kart and Smash are coming to Wii U is not just to satisfy current Wii U owners, but also to appeal to people who HAVEN’t bought a Wii U, thus expanding the Wii U install base. That is why Mario Kart and Smash are so important. Those games have historically sold systems.

            Your scenario could easily apply to Sony and Microsoft. Sony could triple their software revenue if they put Infamous, Uncharted, God of War, Gran Turismo, and other first party titles on other consoles. Microsoft could also triple their software revenue if they put Halo, Gears of War and Forza on other platforms. But Sony and Microsoft won;t do it, becasue they value their machines and their audience of gamers (including the PS Vita and its tiny audience, in Sony’s case)

            Again, I’d like to emphasize: I think the Wii U is a flop. I also think the PS VIta is a flop. But Nintendo won’t drop the Wii U (or consoles) and Sony won;t drop the PS Vita. Both companies have made simlar mistakes for their consoles, and both can correct their mistakes. No one needs to leave the hardware business just becasue one product is currently flopping.

  • Symbol de Au
  • Bryan

    All nintendo needs to do is remove region lock and open up the Eshop to all regions, and make the money difference between currency. Done deal!

  • coolyfett

    Remodel the wii u gamepad to play 3ds & DS & let gamers play 3Ds & DS games on the tv.

    • That would definitely make me rebuy a wii u

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