“Recommended Software Campaign” Pulls Nintendo 3DS Sales Up In Japan

By Ishaan . May 5, 2014 . 4:31pm

Two weeks ago, Nintendo 3DS sales in Japan took a dip due to the announcement of the “monthly recommended software campaign”. Between April 14th and 20th, 3DS sales fell below 20,000 units as consumers waited for the recommended software campaign promotion—which gives new 3DS buyers a free game—to begin.


The monthly recommended software campaign began on April 26th, and its effects were felt in the latest sales figures from Japanese sales tracker Media Create for that week. Sales of the 3DS, aided by the campaign, increased to nearly 34,000 units, with the 3DS XL model’s sales almost doubling over week prior.


Due to the increased activity in hardware sales, software sales of older Nintendo 3DS games increased as well, growing to 111.45% of the prior week. Meanwhile, the release of Theatrhythm Final Fantasy: Curtain Call provided incentive for people to buy the system as well, keeping overall 3DS sales healthy for the week.


Something to note: last week saw the start of Japan’s Golden Week holiday on April 29th. During holidays such as Golden Week, Nintendo platforms typically tend to do very well, so one can expect to see strong Nintendo 3DS sales from last week as well.


We’ll get an idea of how things panned out during Golden Week when Media Create share sales figures this Thursday.

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  • Skyer Ist

    3DS rised last week because of Theatrhythm: Final Fantasy 3DS XL hardware bundle, not because of software promotion, I think. In a few weeks it’ll be down again. Till Nintendo drop the price (last pricecut was in 2011) or/ and release a new redesign (2DS, which isn’t launched in Japan yet; or something new).

    • 60hz

      yeah that’s what the article says.. overall game sales went up because of campaign, but HW sales saw increase due to T:FF

    • Aaron K Stone

      But it can’t be denied the promotion may have been a contributing factor. I don’t think sales dipped a bit over the last few weeks just cause people were waiting for Theatrythm to come out.

    • ronin4life

      I feel the noticeable software bump plus hardware bump can imply the promotion had a decent effect both before and after the campaign.

    • awang0718

      Theatrhythm definitely contributed to the sales growth, but it isn’t the primary reason. The sales effect of that software program should be apparent in next week’s Media Create numbers.
      People will hold off buying a 3DS if they can get a free game with their purchase. Very few will hold off a purchase just to wait for one game.

    • darke

      If the software promotion is affecting sales, they’ll likely be a sustained increase, not just a one-off.

      If all you’re doing is shifting units from one week to another, using a game to do so, you’re just wasting money.

      This seems to be what happened to Microsoft who used the same technique to try and push up sales of the XB1 including Titanfall for ‘free’ and it didn’t really have the effect they were looking for.

  • i wish nintendo would acknowledge early buyers/register-ers at least a little more often…

    • Noor Mahmoud

      What? They gave out 20 free games to early 3DS adopters. What more could you ask for?

      • im not asking for anything, really. just stating my opinion, which still stands.

      • TempestTwin

        eh I wouldn’t really call that giving out free games but more so in order to compensate the people who bought the 3DS early because they were ripped off as the console did receive a price cut early.

        I would consider that trying to “redeem” fans then more so “acknowledging” them

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