Nintendo’s First Step In Their Smartphone Strategy Is “Mario Kart TV”

By Ishaan . May 7, 2014 . 10:02pm

A few months ago, Nintendo stated that they would take advantage of smart devices to spread awareness of their games. At the same time, Nintendo president Satoru Iwata said that a small team was being set up at the company to work on smartphone apps—and perhaps even games—for this purpose.


During a financial results briefing today, Iwata revealed the first of these efforts—a web service called “Mario Kart TV” (temporary name) that will be accessible via PCs and smartphones, and will begin operation alongside the game’s release.


“Mario Kart TV” is the name of a feature in Mario Kart 8 that allows players to capture and share highlight videos of their races over the Internet, including via YouTube uploads. These videos will be viewable on the Wii U, but the Mario Kart TV service for PCs and browsers will also allow you to view them on those devices.


The image above is the layout of Mario Kart TV on smartphones. The web service will allow one to “easily watch Nintendo’s official videos, view rankings, watch videos that their friends have shared and videos of tournaments in which they have participated.”


Iwata said the goal of the service is to maintain contact with players even when they aren’t in front of their videogame consoles.

Read more stories about & & & & & on Siliconera.

  • Firion Hope

    Pretty awesome of them to keep the handful of us without smart phones in mind still and release on PC

  • NimbusStev

    That sounds pretty cool. Kind of reminds me when Mario Kart on the Wii had a separate Wii channel to check out stuff.

  • Eder García

    as a person who always watch people playing games on their cellphones/tablets, this strategy is risky.

    • Kumiko Akimoto


    • Kazuma Kazzie Kaz Kaz

      As a person who always watch people on their phone while on a bus, I like ice cream and Doritos together.

  • nonscpo

    Umm okay was kind overdue but hey gotta take the bad with the good and the good with the bad

    • JoJo_718

      And what about the ugly?

  • Arcade Bumstead

    Why would I want to watch other people play Mario Kart. Mario Kart isn’t e-sports.

    • neo_firenze

      Yeah, this does sound a bit like creating a solution to a problem that never existed. And not just because it’s something we didn’t know we wanted. Are there people out there who really want to watch other people play what’s basically the definitive “everyone can play” experience?

      Judging by the small number of comments to this post compared to the thoughts on most Siliconera posts on Nintendo news, seems like there are great numbers of people who are that enthused by this, even in an audience with a lot of people who really care about Nintendo stuff.

      • Kavyn

        It sounds like it could be more useful for people who frequently do tournaments, want to see fastest routes, or just people who are on the fence about getting Mario Kart 8 or a Wii U system.

        It’s a good feature, and everyone always asks for the ability to see replays in various racing games anyways.

      • If we judged everything by the number of comments on Siliconera, we’d be able to accurately predict how well a game or feature is going to be received every single time. Just to cite an example, we barely get any comments in the Wolfenstein: New Order posts.

        Something we often like to remind people is that commenters and readers aren’t the same thing. Readers are the people that read, digest and move on. Commenters are the ones that usually care enough to have an opinion one way or the other.

        So, to bring it back to what the point of this app is, I think it’s simply to get the game in front of more people’s eyes, while also providing a little extra for the more competitive Mario Kart player. You might surprised by how many of those exist.

    • Ecchitori-san

      I put 4 rares on Mario! EZ RARES EZ LIFE!!

    • Namuro

      It’s just like watching DotA tournaments, or any other games like Team Fortress, Street Fighters, etc.

      I often watch other people play games on YouTube, too. It’s great for killing time, and you might actually learn some tips and tricks from other players as well.

      Doesn’t matter if it’s a real-life sport, or just a fictional video game. As long as it’s entertaining, people will watch it.

  • Ecchitori-san

    Shouldn’t they just host a livestream in twitch?

    • Daniel Jeanbaptiste

      Well Nintendo does have Twitch account. They livestreamed Smash Direct.

      Won’t be long til we have the option.

  • pokeroi

    Could be interesting.

Video game stories from other sites on the web. These links leave Siliconera.

Siliconera Tests
Siliconera Videos