Capcom are hoping to sell somewhere in the range of 3.6 million units of Monster Hunter Portable 3rd in Japan. While that might sound like a lofty goal, they’re already halfway there.
Capcom’s mammoth monstrosity is out in the wild with 2 million units already shipped — that’s shipped, not sold — in its first week alone. For the sake of comparison, it took Capcom around six months to ship 2.5 million units of Monster Hunter Freedom Unite in 2008.
They aren’t stopping with the release of Portable 3rd, however. In March 2011, Capcom plan to host the "Monster Hunter Festa ’11" which will be held in six regions in Japan and aims to raise awareness of the series as a whole.