Super Paper Mario nabs a bilingual cover


Nintendo released Super Paper Mario today and I’m sure excited Wii owners are already playing another excellent title from Intelligent Systems. There is something kind of interesting about Super Paper Mario’s cover art. Yes the front does look good, but flip your copy over and take a look at the back. Notice anything… not in English? Beneath the screenshots and “Mario flips out!” is a blurb about the game in Spanish. I haven’t seen many companies try having English and Spanish covers for their games. Even the Wii’s critically acclaimed launch title, Twilight Princess’ US cover is entirely in English. Is this a viable marketing strategy? Could Nintendo capture another audience with bilingual covers in North America?




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