$4.5 Billion Spent On Used And Digital Games In North America Last Year

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Market research firm, The NPD Group, estimate that the total spend on videogame products in North America ranged from $15.0-$15.25 Billion in 2009. NPD break this spend up into two categories:

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$10.5 billion on physical media: This includes purchasing new, physical copies of games.

 

$4.5 to $4.75 billion on other channels: This includes used games, rentals, subscriptions, digital full game downloads, downloadable content, and mobile game apps.

 

ā€œOur expanded estimate of consumer spending reflects the growing number of options to purchase, acquire and interact with video games ranging from GameFly rentals to iPod Touch game apps,ā€ said Anita Frazier, analyst at the NPD group. ā€œConsumer spending on social network games like those offered by Facebook would push this estimate even higher.ā€


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Image of Ishaan Sahdev
Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.