Market research firm, The NPD Group, estimate that the total spend on videogame products in North America ranged from $15.0-$15.25 Billion in 2009. NPD break this spend up into two categories:
$10.5 billion on physical media: This includes purchasing new, physical copies of games.
$4.5 to $4.75 billion on other channels: This includes used games, rentals, subscriptions, digital full game downloads, downloadable content, and mobile game apps.
āOur expanded estimate of consumer spending reflects the growing number of options to purchase, acquire and interact with video games ranging from GameFly rentals to iPod Touch game apps,ā said Anita Frazier, analyst at the NPD group. āConsumer spending on social network games like those offered by Facebook would push this estimate even higher.ā
Published: Jun 17, 2010 02:19 pm