$4.5 Billion Spent On Used And Digital Games In North America Last Year

Market research firm, The NPD Group, estimate that the total spend on videogame products in North America ranged from $15.0-$15.25 Billion in 2009. NPD break this spend up into two categories:

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$10.5 billion on physical media: This includes purchasing new, physical copies of games.

 

$4.5 to $4.75 billion on other channels: This includes used games, rentals, subscriptions, digital full game downloads, downloadable content, and mobile game apps.

 

“Our expanded estimate of consumer spending reflects the growing number of options to purchase, acquire and interact with video games ranging from GameFly rentals to iPod Touch game apps,” said Anita Frazier, analyst at the NPD group. “Consumer spending on social network games like those offered by Facebook would push this estimate even higher.”


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Author
Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.