Bleach Boys Reach Out for Tower Records Pop-Up Merchandise

Bleach Tower Records

A new merchandise filled pop-up shop in Japan will sell items based on Bleach at Tower Records branches. The stores open on January 27, 2023, and the promo runs through February 5, 2023. The participating Tower Records branches are located in metropolitan areas across Japan, such as Tokyo, Nagoya, Osaka, and Fukuoka, though some items will be sold via the Tower Records Online store. [Thanks, Comic Natalie!]

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The Bleach Tower Records pop-up stores will sell items related to the recently aired Bleach: Thousand-Year Blood War anime series. The series is a revival of the Bleach anime, and an adaptation of the manga’s final story arc, which was not animated before the series was canceled in 2012.

The merchandise will be based on an exclusive illustration created for the Bleach Tower Records promo. The illustration shows six male Bleach characters and was created with the theme of “After the battle”. In their respective shots, Ichigo Kurosaki, Uryuu Ishida, Kisuke Urahara, Toushiro Hitsugaya, and Shinji Hirako all extend their hands to the viewer. Byakuya Kuchiki is also in the lineup, but does not reach out. They’re all dressed as they appear in the Thousand-Year Blood War arc.

The actual items, meanwhile, range from trading card-style pins, keychains, and buttons to acrylic standees and posters. Prices range from 440 Yen (about $3.4 USD) to 3,300 Yen (about $25.50 USD) for the large-size standees.

The Bleach Tower Records pop-up store promotion will run from January 27, 2023, through February 5, 2023. The first part of the Thousand-Year Blood War anime finished airing in December 2023. The second part will air in July 2023.

Josh Tolentino
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Josh Tolentino is Senior Staff Writer at Siliconera. He previously helped run Japanator, prior to its merger with Siliconera. He's also got bylines at Destructoid, GameCritics, The Escapist, and far too many posts on Twitter.