Brain Age, Nintendo’s genius gamble

Nintendo announced that their DS game for non gamers, Brain Age, sold over 600,000 copies in the Americas and 500,000 in Europe. Don’t forget that already 3 million copies were sold in Japan, which brings Brain Age to a grand total of around 4.1 million copies sold. As a flagship title for their Touch Generations series, Brain Age has successfully captured two markets, baby boomers and senior citizens. "Brain Age is so easy to pick up and play, regardless of your experience level," says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications, whose "Brain Age" has improved to age 20 (the best score you can achieve). "You can play it for 10 minutes or an hour and keep yourself feeling sharp. As a baby boomer, it’s like a treadmill for my mind."

Their follow up Big Brain Academy is selling strong with over a quarter of a million units sold in the Americas and over a million copies sold in Japan.