Level 5 is starting to push Ni no Kuni: The Jet Black Sorcerer in Japan with TV ads. Like this one, which starts out with sketches of Oliver.
The magic book shown at the end is an actual item included with Ni no Kuni. Level 5 filled it with pertinant information like magic spells and enemy data. Ni no Kuni comes out on December 9 in Japan. Plans for North America have not been announced at this time.