Diablo III Takes Over Subway Trains

Diablo III is out today and Blizzard Entertainment is heavily promoting the game in Asia. Take Hong Kong for example, which has entire subway trains covered with Diablo III posters. This photo is from the train that circles around Hong Kong island. Usually, subway cars don’t have any ads inside.

Capcom Asia also set up a unique campaign where they covered Hong Kong buses with Street Fighter X Tekken characters. I wonder if the Ryu and Kazuma buses ever got into a collision…