Fewer Releases And Lower Sales Lead To A Slow July In North America


It was a slow July for software sales in North America. For one thing, there were far fewer new releases this year (17) compared to July 2010 (29), and the ones that were released didn’t sell as well as last year’s top-sellers did.


“Looking across PC, console and portable game sales, 19 titles sold over 100K units last July, while this year, only 8 titles peaked 100K units,” says the NPD Group’s Anita Frazier. As a result, retail software declined by 10%.


The NPD Group point out that July 2011 was the slowest July period since 2006.  Here’s July’s top-ten chart, featuring an appearance from a few older games that were able to crawl their way back up the charts.


Rank Title System Publisher
01. NCAA Football 12 PS3, 360 Electronic Arts
02. Cars 2 PS3, 360, PC, Wii, DS Disney
03. Call of Duty: Black Ops PS3, 360, PC, Wii, DS Activision
04. Lego Pirates of the Caribbean: The Video Game PS3, 360, PC, 3DS, Wii, DS, PSP Disney
05. Just Dance 2
Wii Ubisoft
06. Major League Baseball 2K11
PS3, 360, PC, Wii, DS, PSP, PS2 Take Two
07. Zumba Fitness: Join the Party PS3, 360, Wii Majesco
08. Fallout: New Vegas PS3, 360, PC Bethesda
09. New Super Mario Bros. (DS) DS Nintendo
10. Mortal Kombat
PS3, Xbox 360 Warner Bros.
Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.