genshin impact energy drink
Image via Zone Energy Twitter

Genshin Impact Collaboration Involves Energy Drinks

Zone Energy, a brand of energy drinks, will have a collaboration with Genshin Impact. You’ll be able to get a set of five bottles, along with a towel. There are four variations of towels, which feature the splash arts of Genshin Impact characters. You can get towels of Yanfei, Yelan, Itto, or Kuki Shinobu. You’ll be able to find them in stores in Japan from June 13, 2023. [Thanks, Game Watch!]

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This Zone Energy and Genshin Impact collaboration set is only available at Aeon and MaxValu stores while supplies last. Some stores may not offer them, and Aeon stores in Okinawa will not stock them. Aside from appearing on the towels, the Genshin Impact characters will also be on the box. On the bottom of each box, it says “(Character Name) in the Zone.”

You can check out the trailer for the Zone Energy and Genshin Impact collaboration here:

It’s unclear why Zone Energy chose to feature these four particular characters for this collaboration. While Yelan and Yanfei have jobs that might keep them up until late at night, neither Kuki Shinobu nor Itto have real work. So lore-wise, they can sleep for as much as they want whenever they want.

Genshin Impact is readily available on the PS4, PS5, Windows PC, and mobile devices. The Zone Energy and Genshin Impact collaboration drinks will appear in Aeon and MaxValu stores in Japan from June 13, 2023.

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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.