ryusa When it comes to crossover marketing for Ryu ga Gotoku 3 (Yakuza 3) nothing is off the table. In addition to partnering with tan salons and fast food chain Matsuya, Sega made a deal with Seifuku Distillery to create Yakuza branded sake.

 

Two 720 mL bottles will be available for purchase: Awamori for 1,100 yen ($11) and Plum Wine for 1,600 yen ($16.50). Awamori is a notable choice since it’s a drink specific to Okinawa and Kazuma Kiryu travels to Okinawa in the game. Fittingly, Okinawa gets both bottles first. Starting tomorrow Ryu ga Gotoku label sake will be in stores. Other prefectures have to wait until March 2nd to get drunk with Sega’s Yakuza sake.

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